Faster Checkouts, Fewer Errors, Happier Customers — How a National Auto Parts Retailer Transformed POS and Payments with Red Maple.

In today’s interconnected world, businesses aiming to scale internationally face a critical challenge: how to cater to the diverse needs of shoppers across the globe while maintaining seamless operations. Red Maple, a leader in payment solutions, has risen to the occasion, offering global capabilities that empower merchants to thrive in an increasingly digital and borderless marketplace.

Beyond Borders: Supporting 100+ Shopper Currencies

One of the most compelling features Red Maple brings to the table is its ability to support more than 100 shopper currencies through our global payment partners. This capability eliminates a significant barrier for businesses that want to expand internationally but face challenges related to currency differences. By enabling transactions in local currencies, Red Maple not only enhances the shopping experience but also builds trust among customers who prefer to see prices and pay in their native currency.

Localized currency support goes beyond convenience. It’s a strategic move that reduces friction at checkout, minimizes confusion about exchange rates, and helps merchants avoid currency conversion disputes. These advantages translate directly into higher authorization rates, increased customer satisfaction, and stronger brand loyalty.

Payment Diversity: 100+ Payment Types for Localization

Through our global payment partners, Red Maple takes localization a step further with its support for over 100 payment types. From traditional credit and debit cards to digital wallets and bank transfers.

For instance, while credit cards and ACH may reign supreme in the United States, d SEPA Direct Debit is popular in Europe. By accommodating these preferences, Red Maple enables merchants to capture a broader audience and reduce checkout abandonment—a key metric for e-commerce success.

Driving Business Growth: Increasing Authorization Rates and Reducing Checkout Abandonment

High authorization rates and low checkout abandonment are two pillars of successful e-commerce operations. Red Maple’s localized payment capabilities are designed to address these critical metrics effectively. By offering familiar and trusted payment options, merchants can significantly increase the likelihood of transaction approval. At the same time, reducing friction at checkout—whether through intuitive design, faster processing, or preferred payment methods—minimizes the risk of customers abandoning their carts.

Moreover, Red Maple’s expertise in navigating the complexities of international payment processing helps merchants avoid common pitfalls like currency conversion fees and cross-border transaction costs. These savings can be passed on to customers, further enhancing their shopping experience and boosting sales.

The Power of Partnerships: Cybersource and BlueSnap Integration

What sets Red Maple apart is not just its robust capabilities but also the strategic partnerships that power its solutions. By leveraging Cybersource and BlueSnap, Red Maple delivers unparalleled functionality to the Microsoft Dynamics 365 market.

Cybersource Integration

Cybersource, a global leader in payment management, equips Red Maple with advanced tools for fraud detection, payment security, and seamless integration. These features are crucial for merchants who need to ensure secure transactions while expanding into new markets. Cybersource’s scalable platform aligns perfectly with Red Maple’s mission to support businesses of all sizes as they grow globally.

BlueSnap Collaboration

Similarly, BlueSnap’s expertise in global payment processing complements Red Maple’s offerings. With BlueSnap, merchants gain access to a comprehensive payment platform that supports subscriptions, marketplaces, and advanced reporting. The synergy between Red Maple and BlueSnap ensures that merchants using Microsoft Dynamics 365 can enjoy a smooth, efficient, and flexible payment infrastructure.

Tailored Solutions for Microsoft Dynamics 365

Red Maple’s focus on the Microsoft Dynamics 365 ecosystem sets it apart from competitors. By offering seamless integration with this powerful enterprise resource planning (ERP) and customer relationship management (CRM) solution, Red Maple simplifies operations for businesses that already rely on Dynamics 365. This tailored approach ensures that merchants can harness the full potential of their ERP/CRM system while unlocking new opportunities in global markets.

Avoiding Cross-Border Fees: A Win-Win for Merchants and Shoppers

Cross-border fees can erode profit margins and frustrate customers. Red Maple’s localized payment solutions are designed to minimize these costs, creating a win-win scenario for merchants and shoppers alike. By processing payments locally whenever possible, Red Maple helps businesses save on transaction fees, which can be reinvested into growth initiatives or passed on to customers as cost savings.

Why Red Maple?

Red Maple’s global capabilities are a game-changer for merchants looking to scale internationally. Here’s why businesses are choosing Red Maple:

1. Comprehensive Currency Support: Over 100 shopper currencies to localize transactions.
2. Diverse Payment Methods: Support for 100+ payment types tailored to regional preferences.
3. Increased Authorization Rates: Improved transaction success through localized and trusted options.
4. Reduced Checkout Abandonment: Streamlined, frictionless payment experiences.
5. Cost Savings: Avoidance of cross-border fees and currency conversion charges.
6. Strategic Partnerships: Advanced functionality powered by Cybersource and BlueSnap.
7. Microsoft Dynamics 365 Expertise: Seamless integration for businesses using Dynamics 365.

Conclusion

In the fast-paced world of global commerce, Red Maple stands out as a trusted partner for businesses aiming to expand their reach. By enabling localized payments, supporting diverse payment types, and leveraging powerful partnerships, Red Maple helps merchants increase authorization rates, reduce checkout abandonment, and avoid cross-border fees. With a strong foundation in Microsoft Dynamics 365, Red Maple is the key to unlocking new opportunities and driving success in the global marketplace.

Discover how Red Maple can transform your international payment strategy. Visit Red Maple to learn more.

FAQs

The post Unlocking Global Potential: How Red Maple Empowers Merchants Worldwide appeared first on Red Maple.

[Boerne, TX – [February 18, 2025] – Red Maple, a leading innovator in enterprise payment solutions, is excited to announce the release of its new Subscription Payments for Microsoft Dynamics, built to seamlessly integrate with Microsoft Dynamics 365 Finance & Supply Chain Management and Business Central. Leveraging Microsoft’s subscription feature introduced in 2024, Red Maple’s latest offering provides businesses with a flexible and automated way to manage recurring payments, billing, and customer subscriptions.

As businesses increasingly shift to subscription-based models, the need for streamlined subscription and payment management has never been greater. Red Maple’s new software eliminates manual processes, enhances customer experience, and ensures timely payments through automation, customization, and seamless integrations.

Key Features and Benefits

Subscription & Plan Management

• Easily create and manage multiple subscription plans, including monthly, annual, and custom billing cycles.
• Attach payments directly to contracts for better tracking and compliance.
• Configure primary payment methods and collect payments before invoicing, reducing revenue leakage.

Billing & Payments

• Automate recurring billing for effortless revenue collection.
• Flexibility to choose a preferred payment processor.
• Support for both one-time and recurring charges.
• Customizable communication tools for invoices, payment confirmations, and rejections.
• Automated payment retries to reduce failed transactions.
• Multi-currency support for global business operations.
• Customers can leverage Clever Division to set preferred payment methods and manage their payments efficiently.

Customer Management

• Self-service portal for customers to manage subscriptions and payment methods.
• Full account history and transaction tracking for complete transparency.
• Support for multiple subscriptions per customer, catering to diverse business needs.
• Integrated communication tools, including notifications, emails, and reminders, to keep customers informed.

“With Microsoft’s new subscription feature in Dynamics 365, we saw an opportunity to develop a best-in-class payment management solution that aligns with modern business needs,” said Patrick Hodo, CTO at Red Maple. “This new software empowers businesses to streamline their subscription models, reduce administrative burdens, and enhance the customer experience.”

Red Maple’s Subscription Payments for Microsoft Dynamics is available now for businesses looking to optimize their subscription billing processes and leverage the full power of Microsoft Dynamics 365.

For more information or to schedule a demo, visit redmaple.com or contact Jen Robertson at jrobertson@redmaple.com.

About Red Maple

Red Maple has specialized in expanding the capabilities of Microsoft Dynamics 365 since 2003. Globally deployed by 500+ companies, Red Maple’s patented (US Patent No. 10,853,818) payment solutions for Finance & Supply Chain Management, Business Central (BC) as well as Sales (formerly Customer Engagement) and Field Service. Additions such as card present, card not present, ACH, wallet payments, Level II/III processing, surcharging, PCI 4.0 validated, and omnitoken capabilities are a few of the robust features.

Media Contact:
Jen Robertson
Red Maple
830-280-0400
redmaple.com
jrobertson@redmaple.com

The post Red Maple Introduces Powerful New Subscription Payment Management Solution for Microsoft Dynamics 365 appeared first on Red Maple.

Red Maple’s Advanced Credit Cards solution is a game-changer for businesses using Microsoft Dynamics 365 Finance & Supply Chain Management (D365 F&SCM). By addressing security, efficiency, and integration challenges, this tool simplifies credit card payment processes. To help you understand the solution better, we’ve compiled answers to the most frequently asked general and technical questions.

General Questions:

Technical Questions:

Conclusion

Red Maple’s Advanced Credit Cards for Microsoft Dynamics 365 F&SCM is more than just a payment solution; it’s a way to enhance your financial operations, improve security, and simplify global transactions. For more details and to explore the full potential of this solution, check out the FAQs.

About Red Maple

Red Maple has specialized in expanding the capabilities of Microsoft Dynamics 365 since 2003. Globally deployed by 500+ companies, Red Maple’s patented (US Patent No. 10,853,818) solutions offer extensions and additions for Finance & Supply Chain Management, Business Central (BC) as well as Sales (formerly Customer Engagement) and Field Service users. Additions such as card present, card not present, ACH, wallet payments, Level II/III processing, surcharging, PCI 4.0 validated, and omnitoken capabilities are a few of the robust features.

The post Frequently Asked Questions About Red Maple’s Advanced Credit Cards for Microsoft Dynamics 365 F&SCM (formerly F&O) appeared first on Red Maple.

We were thrilled to participate in the MSDW Dynamics 365 BC & NAV AR Payment Automation Showcase, where we demonstrated how Red Maple’s innovative solutions empower businesses to streamline accounts receivable processes and enhance payment automation.

During the event, attendees saw firsthand how our tools:

• Simplify AR automation to boost efficiency and reduce manual errors,
• Seamlessly integrate with Dynamics 365 Business Central and NAV.
• And provide unparalleled control and security for payment processes.

At Red Maple, we specialize in helping businesses save time, improve cash flow, and strengthen security—all while making payment automation simple and effective.

If you missed the showcase, we invite you to discover how Red Maple’s solutions can transform your AR operations by watching the video below and downloading the bonus software comparison guide.

Download Your Free Software Comparison PDF

Ready to discover which software will best meet your needs? Download the AR & Payment Automation for Dynamics 365 BCNAV solutions to compare top platforms: iSolutions, PayFabric, Paystand, PayTrace, and Red Maple. We look forward to helping you optimize your AR operations and automate your payment processes.

The post Red Maple Showcases AR Payment Automation Solutions at the MSDW Dynamics 365 BC & NAV AR Payment Automation Showcase appeared first on Red Maple.

[Boerne, Texas] — [November 21, 2024] — Red Maple, a leading provider of innovative business solutions, is excited to announce the launch of Red Maple Credit Cards for Microsoft Dynamics 365 Field Service. This cutting-edge integration simplifies payment processing in the field, providing technicians and service managers with a powerful, secure, and user-friendly solution to handle payments directly within the Dynamics 365 environment.

Field service businesses often struggle with balancing customer satisfaction, operational efficiency, and secure payment handling. Red Maple’s solution addresses these challenges head-on, ensuring faster payments, reduced administrative burdens, and an improved customer experience.

Key Features of Red Maple Credit Cards

• Comprehensive Payment Options: Accept credit cards, PayPal, and ACH payments directly on-site. Secure two-factor authentication and mobile-friendly interfaces offer added flexibility.
• Enhanced Security: PCI 4.0 compliance and advanced tokenization protect sensitive customer data while mitigating fraud risks.
• Seamless Integration: Fully integrated with Dynamics 365 Field Service and Sales, this solution ensures a smooth user experience with instant credit card verification and real-time payment processing.
• Operational Efficiency: Automated workflows reduce manual tasks, while support for multiple credit card processors ensures compatibility.
• Improved Customer Experience: Technicians are equipped with mobile tools to provide on-the-spot payment options, improving service speed and customer satisfaction.

Transforming Field Service Payment Processes

“With the launch of Red Maple Credit Cards for Dynamics 365 Field Service, we’re empowering businesses to manage payments seamlessly and securely,” said Jennifer Robertson, CEO of Red Maple. “This solution is a game-changer for field service teams, allowing them to get the job done and get paid in the field.”

By consolidating payment data within Dynamics 365, businesses gain a 360-degree view of customer interactions and financial transactions, streamlining operations and enabling smarter decision-making.

Elevate Your Field Service Operations Today

Red Maple Credit Cards for Microsoft Dynamics 365 Field Service is available now. To learn more or schedule a demo, visit redmaple.com or contact our team directly at info@redmaple.com.

About Red Maple

Red Maple^TM has specialized in expanding the capabilities of Microsoft Dynamics 365 since 2003. Globally deployed by 500+ companies, Red Maple’s solutions offer extensions and additions for Finance & Supply Chain Management, Business Central (BC) and Customer Engagement (CE) users. Additions such as card present, card not present, ACH, wallet payments, Level II/III processing, surcharging, PCI 4.0 validated, and omnitoken capabilities are a few of the robust features.

For media inquiries, please contact:
Jennifer Robertson
Red Maple
972-489-2591
jrobertson@redmaple.com

The post Red Maple Introduces Credit Cards for Microsoft Dynamics 365 Field Service: Revolutionizing Secure Payments in the Field appeared first on Red Maple.

Managing payments in the field can be challenging—balancing customer satisfaction, operational efficiency, and security demands a robust, integrated solution. Red Maple is proud to announce the launch of Red Maple Credit Cards for Microsoft Dynamics 365 Field Service, revolutionizing how payments are handled on-site and beyond.

This seamless payment integration within D365 Field Service allows your field service teams and service managers to accept, process, and manage payments securely within the Dynamics 365 environment. The result? Faster payments, reduced administrative burdens, and an improved customer experience.

Why Red Maple Credit Cards for Dynamics 365 Field Service?

Field service businesses need a solution that meets their unique payment needs. Whether it’s collecting payments in remote locations, maintaining compliance with security standards, or streamlining operations, Red Maple delivers. Let’s dive into the key features transforming how businesses manage payments.

Key Features of Red Maple Credit Cards

Integrated Payment Processing:

• Field service teams can complete credit card payments directly within the Dynamics 365 Field Service Work Orders, streamlining the service process and eliminating the need for external payment platforms.

Real-Time Payment Status:

• Provides immediate credit card verification and secure token generation to ensure data integrity and security.

Enhanced Security:

• PCI 4.0 validated technology combined with advanced tokenization ensures the highest level of data protection by securely preventing the storage of full credit card data, significantly reducing the risk of fraud and theft.

Processor Flexibility:

• Integrate with your preferred credit card processor.

Streamlined Work Order Billing:

• Automatically generate and send invoices to customers immediately after a service is completed, seamlessly integrating billing processes into the field service workflow.

Improved Cash Flow Management:

• Accelerate the payment process, reducing the time between service completion and payment receipt, improving cash flow.

Integration with Other Financial Systems:

• Synchronize credit card transactions with other financial systems, such as Microsoft Dynamics 365 Finance & Supply Chain Management or other ERP solutions, ensuring consistent data across the organization.

Improved Customer Experience:

• Provide customers with a seamless and secure payment experience through our web-based, self-service portal, Clever Division, when integrated with Red Maple Dynamics 365 Field Service.

A Game-Changer for Field Service Teams

Red Maple Credit Cards for Microsoft Dynamics 365 Field Service simplifies payment processing at every level. By combining advanced security measures, seamless integration, and operational efficiency, it delivers a comprehensive solution that meets the demands of today’s fast-paced service environment.

Field service technicians can now focus on delivering exceptional customer service while leaving payment worries behind. Customers, in turn, benefit from a convenient and secure way to pay, improving satisfaction and loyalty.

Get Started Today

Are you ready to elevate your field service operations? Discover how Red Maple Credit Cards for Microsoft Dynamics 365 Field Service can transform your payment processes. Contact us today at info@redmaple.com to learn more or schedule a demo and see the difference this innovative solution can make for your business.

With Red Maple, payments are no longer an afterthought—they’re a seamless part of your service. Secure. Simple. Effective.

FAQs

The post Introducing Red Maple Credit Cards for Microsoft Dynamics 365 Field Service: Simplify Secure, On-the-Go Payments appeared first on Red Maple.

Switching payment processors can feel daunting, especially after you’ve invested time and money into the relationship. But as your business grows, it’s vital to ensure your payment processor meets your evolving needs. High fees, limited-service options, or subpar support can make sticking with your current provider a costly decision. Sometimes, moving on to a better fit can enhance your operations, savings, security, and customer satisfaction.

In this guide, we’ll break down key features and services to look for when choosing a new processor, helping you make a confident, well-informed decision that aligns with your business goals.

Key Features for a Smooth Transition

1. Can You Break Up?

Before making any decision, make sure your payment integrator will allow you to change processors. Unfortunately, many of the payment integrators now are owned by a payment processor or bank, not allowing you the flexibility to easily change to another payment processor.

2. Security & Convenience: Tokenization and Account Updates

In today’s digital landscape, a reliable processor must prioritize both security and convenience. Credit card tokenization is one feature you’ll want to consider. Tokenization converts sensitive card information into secure, unique tokens, reducing the risk of data breaches by keeping raw card data off your system. Network tokens, issued by major card networks, add an extra layer of security by generating dynamic data for each transaction, making it harder for fraudsters to misuse stolen data.

Another must-have feature is an automatic account updater. If your business involves subscriptions or stored card information for repeat purchases, this tool ensures that your customer’s expired or changed credit card details are automatically updated. Not only does this reduce the likelihood of declined transactions, but it also ensures uninterrupted service for your customers, building trust and loyalty in the process.

3. Fraud Protection & Added Services to Drive Success

A robust payment processor doesn’t just handle transactions—it protects you and your customers. Fraud management is crucial to a secure processing environment. Look for fraud detection tools like real-time monitoring, machine learning algorithms, and risk scoring. These features proactively identify suspicious transactions and reduce the chance of costly chargebacks and financial losses.

Surcharging options are another valuable feature for businesses looking to offset processing fees. Surcharging lets you pass the cost of credit card fees to customers, allowing you to retain more of your revenue. The right payment processor will help you manage surcharging within legal limits, ensuring compliance while minimizing your expenses.

If you rely on recurring revenue from subscriptions or repeat purchases, ensure your processor supports recurring charges. This feature makes it easy to set up and manage regular billing cycles, providing predictable cash flow and an uninterrupted experience for customers. Reliable, automated recurring billing not only saves time but also fosters customer satisfaction by reducing hassle and improving their payment experience.

Payment Options that Keep Customers Coming Back

A diverse range of payment options is essential to meeting your customers’ preferences and enhancing the checkout experience. Look for a payment processor that supports various payment types, from traditional credit and debit cards to newer, digital methods.

• Bank Payments: For customers who prefer direct bank transfers, support for Automated Clearing House (ACH) payments, Electronic Funds Transfer (EFT), Single Euro Payments Area (SEPA), and Bankers’ Automated Clearing Services (BACS) can be a game-changer. These options offer the advantage of lower transaction fees compared to credit card payments, which can add up to significant savings over time.
• eWallet Support: In today’s market, many customers prefer digital wallets like Apple Pay, Google Wallet, PayPal and others for their convenience and security. With eWallets, customers can complete transactions quickly, enhancing satisfaction and making them more likely to return.
• eCommerce Integration: If you’re selling online, your processor should integrate seamlessly with your eCommerce platform (SFCC, BigCommerce, SANA, Magento, Woo Commerce, etc.) to ensure smooth, friction-free transactions. This integration makes it easier for shoppers to complete purchases with their preferred payment methods, boosting conversions and sales.
• Gift Cards: For retail, gift cards are especially popular around the holiday season and can drive both sales and customer loyalty. By allowing customers to purchase and redeem gift cards, you add an extra layer of convenience and incentivize return visits.

Offering a range of payment options caters to different customer preferences, enhances satisfaction, and increases your chances of closing sales, making your business more adaptable to changing payment trends.

Going Overseas? International Capabilities Matter

If your business is looking to expand internationally, a payment processor that can handle cross-border transactions is essential. Choose one that supports multiple currencies and handles payments in countries you currently operate in and plan to expand into. Features like dynamic currency conversion (allowing customers to pay in their local currency) provide a seamless experience for international shoppers, making your business more attractive to a global audience.

International expansion brings unique security challenges, so consider processors with international fraud prevention tools. These tools protect you against global threats, helping to safeguard your reputation and profits as you grow.

Support That Won’t Quit: Key Questions for Your Next Processor

Reliable technical support can make or break your experience with a payment processor, especially in e-commerce or high-transaction businesses where issues can quickly impact revenue. Look for a processor that offers:

1. 24/7 Availability: Ensure support is available around the clock to accommodate transactions outside regular business hours. Having access to live, knowledgeable support can save you time and potential losses during peak times or emergencies.
2. Rapid Response Times: Time is money. Processors with clear service level agreements (SLAs) on response and resolution times can give you peace of mind that help will be swift and effective if issues arise.
3. Expertise and Escalation: Confirm that support staff are well-trained and can handle technical questions, with specialized help available for complex issues. A dedicated contact or account manager within the support team can provide a personalized, more efficient support experience.
4. Communication Options: Flexibility in communication—whether phone, email, chat, or a ticketing system—ensures you can reach support in the way that works best for your team. Some processors even offer a dashboard or portal where you can monitor support status updates.
5. Proactive Monitoring and Alerts: Some processors provide proactive monitoring that detects and resolves issues before they affect your transactions. This reduces the need to contact support, allowing you to focus on growing your business.

FAQs

Choosing the right payment processor is about more than a break-up; it’s finding a partner that protects your data, supports your growth, and meets customer needs, creating a smoother and more secure payment experience.

The post Breaking Up with Your Payment Processor? It’s Not You, It’s Them. appeared first on Red Maple.

New Collaboration Enhances Automated and Fully Compliant Surcharging Across Major Payment Solutions

BOERNE, Texas. – October 4, 2024 – Red Maple, a leading provider of advanced payment security solutions, today announced a strategic non-exclusive partnership with InterPayments, the industry’s only Managed Surcharge Provider. This collaboration enables Red Maple to integrate InterPayments’ surcharging products and services into its financial software, enhancing compliance and operational efficiency for customers using Red Maple’s Microsoft Dynamics 365 Finance & Supply Chain Management (F&O), Business Central (BC), Sales and Field Service payment solutions.

InterPayments is set to expand its surcharging solutions by integrating directly with Red Maple’s cutting-edge software. With InterPayments’ robust suite of surcharging tools, businesses will benefit from continuous compliance with all relevant surcharging laws across various regions, supported by guaranteed indemnification. This collaboration enables Red Maple to offer advanced surcharging programs to its clients, including large B2B merchants, small- and medium-sized businesses, and major corporations.

“At Red Maple, we are constantly seeking ways to elevate security and compliance standards in payment processing,” said Jennifer Robertson, CEO of Red Maple. “Our collaboration with InterPayments ensures that businesses have access to a surcharging solution that aligns perfectly with our mission to safeguard financial transactions while offering transparency and efficiency.”

“Our partnership with Red Maple represents an exciting step forward for InterPayments as we expand our best-in-class surcharging offerings,” said Nagendra Jayanty, CEO of InterPayments. “We are thrilled to appear in every Red Maple solution where surcharging is in demand, offering customers the flexibility to work with their current payment providers while ensuring full compliance and operational simplicity.”

The productized surcharging solution will support Red Maple’s Microsoft Dynamics customers, offering a fully integrated, agnostic surcharging experience. Merchants will be able to connect surcharged transactions directly into general ledger accounts and streamline the reconciliation process with banks, all without any disruption to existing payment systems, workflows, and vendors. InterPayments’ surcharge capabilities can be deployed across multiple payment channels, including:

• Card Not Present Transactions: Customers can make payments through a website or over the phone within Microsoft Dynamics 365 solutions.
• Card Present Transactions: Customers can make payments via Red Maple’s Counter Sales in Microsoft Dynamics F&SCM or BC.
• Customer Portal: Customers can make payments and view invoices 24/7 via Red Maple’s Clever Division Customer Portal. This portal can be integrated with F&SCM, BC, Sales and Field Service.

Red Maple is a multi-million-dollar software company whose clients are companies working with Microsoft Dynamics 365 and include small to large businesses, international retailers, merchants and global companies. Their clients include Rodem, Hanna Andersson, and NFL organizations.

As a Managed Surcharge Provider, InterPayments oversees the implementation, execution, and day-to-day operations of a surcharging program, handling all the technological and legal complexities for merchants on their behalf. Surcharges cover some or all of the costs of interchange fees that credit card companies charge merchants for accepting credit cards. All InterPayments products and services are backed by a contractual compliance guarantee with indemnification against card network, federal, state, provincial, and local regulations.

For media inquiries, please contact: Jennifer Robertson at jrobertson@redmaple.com or 972-489-2591. Visit redmaple.com for additional resources.

About Red Maple

Red Maple has specialized in expanding the capabilities of Microsoft Dynamics 365 since 2003. Globally deployed by 500+ companies, Red Maple’s patented solutions (US Patent No. 10,853,818) offer extensions and additions for Finance & Supply Chain Management, Business Central, Sales and Field Service users. Red Maple’s robust features include card present and card not present payments, ACH, wallet payments, Level II/III processing, surcharging, PCI 4.0 validation, and omni-token capabilities. Learn more at www.redmaple.com.

About InterPayments

InterPayments is a Managed Surcharge Provider and independent payments technology innovator empowering merchants to reduce costly card processing fees and foster fee transparency. We contractually guarantee compliance with the 70+ U.S. and Canadian jurisdictions that govern surcharging, with full indemnification. Our agnostic, cloud-based technology works with any merchant’s existing payment providers and payment acceptance tools. Merchants, payment software vendors, and merchant acquirers trust InterPayments to recover processing fees without compliance risks. Learn more at www.interpayments.com.

The post Red Maple Partners with InterPayments for Robust Surcharging Solution Integration appeared first on Red Maple.

In today’s competitive business world, managing costs while providing great customer service is essential. One way that businesses can handle the rising costs of credit card processing is by using surcharging. Surcharging allows businesses to pass some of the fees for credit card transactions directly to the customer. However, before jumping into this practice, businesses need to understand its implications, benefits, and potential drawbacks.

What Is Credit Card Surcharging and Why Is It Becoming Popular?

Credit card surcharging involves adding a small fee to a customer’s bill when they choose to pay with a credit card. This fee helps businesses offset the costs imposed by credit card companies. As more people use electronic payments, surcharging is becoming a popular way for businesses to protect their profit margins.

For many businesses, especially those with tight profit margins, credit card fees can be overwhelming. Surcharging allows these businesses to recover some of these costs, enabling them to maintain competitive pricing without sacrificing profitability. Companies that partner with surcharging solution providers can automate the process and ensure they follow all legal requirements, making implementation easier.

The growing popularity of surcharging can also be attributed to its flexibility across various industries. Businesses of all sizes, from small retailers to large transportation companies, have successfully integrated surcharging into their payment systems. By offsetting credit card fees, businesses can allocate more resources to growth and customer service improvements.

Moreover, advanced surcharging platforms have made it easier for merchants to manage these fees. Providers like InterPayments and CardX offer tools for real-time auditing and compliance, ensuring that businesses can apply surcharges confidently without risking legal issues. This technological support simplifies the surcharging process, making it an appealing option for businesses looking to improve their financial strategies.

The Pros and Cons of Implementing Credit Card Surcharging

Pros of Surcharging

1. Cost Recovery: The main benefit of surcharging is that it allows businesses to recover the fees they pay for credit card transactions. For businesses with a high volume of credit card payments, these savings can be substantial.
2. Increased Profit Margins: By passing on credit card fees to customers, businesses can maintain or even improve their profit margins without raising prices for those paying with other methods, like cash or debit.
3. Improved Cash Flow: Surcharging can enhance a business’s cash flow by freeing up funds that would otherwise go towards covering credit card fees. This extra cash can be reinvested into the business, supporting growth and operational improvements.
4. Improved DSO: In businesses with especially tight margins, accepting credit cards may not even be possible due to the fees. Surcharging opens up this payment option. And because credit cards offer extremely fast settlement of funds, accepting them often lowers DSO and improves cash flow further.

Cons of Surcharging

1. Customer Dissatisfaction: One of the biggest risks of surcharging is that customers might not like it. They could view the extra fee as unfair or unnecessary, leading to dissatisfaction or even a loss of business. It’s important to manage this perception through clear communication and customer education.
2. Complexity and Compliance: Implementing a surcharge isn’t just about adding a fee. It involves adhering to various legal and credit card network rules, which can be complex and time-consuming. Ensuring compliance might also incur additional administrative costs.
3. Potential for Miscommunication: If customers aren’t clearly informed about the surcharge, it could lead to confusion and frustration, harming the business’s reputation. Businesses need effective communication strategies to avoid these issues.

It’s important to note that choosing the right surcharge partner can mitigate or eliminate these challenges on your behalf, reducing your risk.

Legal Considerations and Regulations for Credit Card Surcharging

Navigating the legal landscape of credit card surcharging is essential for any business considering this practice. In the United States, surcharging is regulated at both the federal and state levels, with different rules depending on the jurisdiction. For example, some states like California and New York have specific restrictions or bans on surcharging, while other states allow it under certain conditions.

Beyond state laws, credit card networks like Visa and Mastercard also have their own rules about surcharging. These networks usually cap surcharges at a certain percentage, typically around 4%, and require businesses to clearly disclose the surcharge to customers at the point of sale. Businesses might also need to notify these networks before implementing a surcharge policy.

It’s also important to consider industry-specific regulations that could affect how surcharging is applied. For instance, sectors like healthcare or education may face additional compliance challenges. Failing to follow these regulations can result in penalties or legal actions, making it crucial for businesses to seek advice from legal experts or compliance consultants.

By understanding and following these regulations, businesses can confidently implement surcharging while minimizing legal risks.

Steps to Implement Credit Card Surcharging in Your Business

1. Research Local and State Laws: The first step is to understand the surcharging laws in your area. Each jurisdiction has different rules, so it’s important to know what’s allowed and what’s not.
2. Choose a Surcharging Solution Provider: Partnering with a surcharging solution provider, such as InterPayments or CardX, can simplify the process. These providers offer tools that help you comply with legal requirements and credit card network rules. For example, if a provider guarantees compliance with state and local laws with indemnification, you don’t have to research them.
3. Develop a Clear Surcharging Policy: Create a policy that outlines when and how surcharges will be applied. Ensure that your policy aligns with both legal requirements and credit card network rules.
4. Train Your Staff: Make sure your employees understand the surcharging process and can communicate it effectively to customers. Proper training is essential to avoid miscommunication and ensure a smooth implementation.
5. Use Technology: Implement point-of-sale systems or software that can automatically apply surcharges during transactions. This reduces the risk of manual errors and simplifies the process for your team.
6. Monitor and Adjust: Regularly review the impact of surcharging on your business. Use data from your surcharging solution provider to analyze customer feedback, transaction volumes, and any necessary changes. Adjust your strategy as needed to ensure it continues to benefit your business.

Best Practices for Communicating Surcharging to Customers

Effective communication is key when implementing a surcharge policy. Here are some strategies to ensure transparency and clarity:

1. Inform Customers Early: Let customers know about the surcharge policy ahead of time. This can be done through visible signage, notifications on your website, and direct communication via emails or newsletters.
2. Use Clear Language: Explain the surcharge in simple terms. Highlight that it helps cover credit card processing fees, allowing your business to keep prices stable.
3. Display Charges Prominently: Make sure the surcharge amount is clearly displayed during checkout, whether in-store or online. This transparency helps manage customer expectations and prevents surprises at the point of payment.
4. Offer Payment Alternatives: Provide customers with alternative payment methods, such as cash, debit cards, or digital wallets, which don’t incur surcharges. Offering options is required to remain compliant, and it can also help reduce any potential dissatisfaction.
5. Educate Customers: Educate your customers about the benefits of surcharging. For example, explain how it helps your business keep prices competitive and invest in better products or services. This can be done through FAQs on your website, informational brochures, or direct conversations.
6. Gather Feedback: After implementing the surcharge, collect feedback from your customers to understand their views and address any concerns. This feedback can be gathered through surveys, direct feedback at the point of sale, or online reviews. Listening to your customers will help you refine your approach and maintain positive relationships.
7. Ensure Consistency: Train all customer-facing employees to consistently explain the surcharge policy. Consistent messaging builds trust and ensures that customers receive the same information regardless of who they interact with.

By following these best practices, businesses can implement surcharging effectively while maintaining transparency and trust with their customers.

FAQs

The post The Basics of Merchant Surcharging: What Businesses Need to Know appeared first on Red Maple.

We’re thrilled to introduce Clever Division Sales, the latest addition to our product suite. This all-in-one payment solution seamlessly integrates with your Microsoft CRM system, making payment processing more efficient and secure.

With Clever Division Sales, you can manage payments directly within your CRM, eliminating the need for external systems and streamlining your workflow. Enhanced security features ensure a safer experience for both your team and your customers.

Ready to revolutionize your sales process? Discover how Clever Division Sales can boost efficiency, improve customer satisfaction, and transform how you handle payments within Microsoft Dynamics Sales.

Comprehensive Payment Solution for Microsoft Dynamics Sales

Clever Division Sales is a powerful, all-in-one payment solution tailored to meet the unique needs of businesses using Microsoft Dynamics 365 Sales. Designed to streamline payments, it enables your sales team to accept a wide range of options, including credit cards, PayPal, and ACH transfers, accommodating the diverse preferences of your customers.

The solution provides flexibility in payment processing, offering multiple methods to suit different situations. Sales representatives can manually enter credit card information, use two-factor authentication for secure partial entry, or allow customers to securely input their own payment details.

Managing transactions is simplified with the intuitive, 24/7-accessible dashboard. This user-friendly interface lets your team effortlessly view and manage invoices, transactions, and payment methods, reducing administrative burdens and freeing up time for what matters most—closing deals.

By integrating seamlessly with your existing CRM, Clever Division Sales enhances your sales process, giving you greater control over financial operations and improving overall efficiency.

Enhanced Security Measures to Protect Transactions

In today’s digital landscape, security is non-negotiable, especially when it comes to financial transactions. Clever Division Sales takes security seriously by integrating state-of-the-art measures to protect both your business and your customers’ sensitive data.

At the core of our solution is PCI 4.0 validated technology, ensuring every transaction meets the latest and highest data protection standards. This not only safeguards each transaction but also offers peace of mind for your sales team and customers alike.

Additionally, Clever Division Sales employs advanced tokenization technology. Instead of storing full credit card details, we generate unique tokens for each transaction, reducing the risk of fraud and data theft by keeping sensitive information secure.

We also offer surcharge eligibility, allowing your business to offset transaction fees while maintaining the highest security standards. This feature helps reduce costs without compromising data protection.

With these cutting-edge security features, Clever Division Sales provides a comprehensive shield against evolving digital threats, ensuring every transaction is protected.

Seamless Integration with Microsoft Dynamics Sales

Clever Division Sales stands out with its seamless integration into Microsoft Dynamics 365 Sales, ensuring a smooth, uninterrupted workflow within your CRM. This isn’t just about compatibility—our solution is designed to enhance both Dynamics 365 Sales and Field Service capabilities, enabling your team to manage and process payments without ever leaving the platform.

By unifying sales data and payment processing, Clever Division Sales streamlines the entire sales journey, from quote to payment receipt. This cohesive integration creates a more efficient system, simplifying operations and ensuring that all data is in one place.

Additionally, real-time payment processing is built directly into Dynamics 365, with instant credit card verification and secure token generation. This not only bolsters transaction security but also protects the integrity of your sales data.

With Clever Division Sales, payment acceptance becomes a natural part of your sales process. Your team can focus on selling, confident that payment processing is effortlessly handled in the background. It’s a truly integrated solution that bridges the gap between sales activities and payments within Microsoft Dynamics 365 Sales.

Boosting Operational Efficiency with Clever Division Sales

Clever Division Sales transforms operational efficiency by automating key payment processes. With automated workflows, sales teams can ensure seamless authorization capture at critical stages in your ERP of choice (e.g., Business Central or Finance & Supply Chain), such as during shipment or invoicing. This reduces manual errors and accelerates the transaction cycle, allowing your team to focus more on engaging customers and less on administrative work.

What sets Clever Division Sales apart is its flexibility. Your business isn’t locked into a single credit card processor, giving you the freedom to choose or switch processors without any disruption to your sales process. This adaptability speaks to our commitment to meeting your business needs.

By consolidating payment data within your CRM, Clever Division Sales provides a comprehensive view of both customer interactions and financial transactions. This integrated approach enhances decision-making, enables personalized customer service, and simplifies reporting.

With these capabilities, Clever Division Sales not only boosts operational efficiency but also strengthens the strategic value of a unified system for managing sales and payments within Microsoft Dynamics 365 Sales.

Enhancing the Customer Experience with Integrated Payments

By integrating Clever Division Sales into Microsoft Dynamics 365 Sales, businesses can offer their customers unmatched convenience and flexibility in the payment process. This modern solution allows customers to easily review and pay invoices via a secure, single-click link, removing the common barriers often found with online payments.

This streamlined experience not only speeds up the payment cycle but also enhances customer satisfaction by making transactions smooth and hassle-free.

Additionally, Clever Division Sales supports multi-currency transactions, which is a major advantage for businesses with a global customer base. It ensures that international clients can pay in their preferred currency, simplifying the process and fostering trust and inclusivity.

By catering to the diverse financial preferences of customers worldwide, Clever Division Sales not only extends market reach but also elevates the overall customer experience, setting a new standard for payment processing within Microsoft Dynamics Sales.

Conclusion

In conclusion, Clever Division Sales is a game-changer for businesses leveraging Microsoft Dynamics 365 Sales. It introduces a seamless, secure, and efficient way to integrate payment processing directly within your CRM, enhancing operational efficiency and enriching the customer experience. By choosing Clever Division Sales, companies can expect not only to streamline their sales and payment processes but also to provide their teams with the tools needed for success in today’s competitive landscape. Embrace the future of integrated payments and watch your business soar to new heights with Clever Division Sales.

FAQs

The post Introducing Clever Division Sales: Seamlessly Accept Payments within Microsoft D365 Sales appeared first on Red Maple.

Are you looking to streamline your payment processes and increase security for your Microsoft Dynamics 365 F&SCM system? Look no further than Red Maple’s revolutionary payment solutions. With Clever Division Customer Portal, Advanced Credit Cards for F&SCM, and Counter Sales for non-traditional retail, Red Maple offers a comprehensive suite of tools to help you seamlessly integrate payment capabilities into your F&SCM system. Say goodbye to the hassle of managing multiple payment systems and hello to a more efficient and secure payment experience. Whether you need to accept credit cards, ACH, or handle multiple transactions, Red Maple has got you covered. Trust in our 20 years of experience as a Microsoft partner and join the 70,000+ users worldwide who have already revolutionized their payment processes with Red Maple’s solutions for Microsoft Dynamics 365 credit cards. Get ready to take your payment capabilities to the next level and schedule a free demo today.

Why Choose Red Maple for Your Dynamics 365 F&SCM Payment Solutions

Choosing Red Maple for your Dynamics 365 F&SCM payment solutions positions your business at the forefront of payment processing technology and security. Unlike other solutions that rely on Software Development Kits (SDKs), Red Maple’s offerings are natively developed using X++, the programming language of Dynamics 365. This ensures a deeper integration with F&SCM, enabling more robust and reliable functionalities directly within your business system. The native approach not only streamlines the implementation and management of payment solutions but also significantly enhances the security and flexibility of your transactions. With Red Maple, you can effortlessly adapt to evolving payment methods and compliance requirements, ensuring your business remains competitive and secure in the dynamic financial landscape. This choice delivers an unmatched level of control and efficiency, making Red Maple the premier choice for businesses seeking to upgrade their Dynamics 365 F&SCM payment processing capabilities without compromising on quality or security.

The Benefits of Integrating Red Maple’s Solutions into Your Business Workflow

Integrating Red Maple’s solutions into your Dynamics 365 F&SCM business workflow brings a host of benefits designed to enhance efficiency. One significant advantage is the automation of payment reauthorizations tailored to various workflows. This includes re-authorization at critical stages such as pick/pack/release to the warehouse, periodic re-authorizations for long back-order scenarios, and re-authorization for the remainder of orders when part of the authorization has already been captured. These automated processes ensure that payment authorizations are always up-to-date, reducing the risk of transaction failures and enhancing customer satisfaction. Additionally, the feature of periodic “Auto pay” of invoices streamlines the payment process for recurring charges, minimizing manual intervention and ensuring timely payments. The auto-authorization at confirmation further simplifies transactions, allowing for a smoother and faster checkout process. Moreover, the flexibility to pre-define your payment capture event offers unparalleled control over when funds are captured, allowing for better cash flow management and alignment with your business’s operational needs. These features collectively contribute to a more flexible payment processing workflow, making Red Maple’s solutions an invaluable asset for your Dynamics 365 F&SCM system.

Advanced Credit Cards for Enhanced Security and Flexibility

Red Maple’s Advanced Credit Cards for F&SCM offers a cutting-edge solution that not only streamlines your credit card processing needs but also bolsters security and provides unprecedented flexibility. With PCI 4.0 validated solutions, you are equipped with the highest standard of security, ensuring that your transactions are secure and compliant. Additionally, the system simplifies financial management by consolidating multiple transactions into a single AR journal or deposit, enhancing the efficiency of your financial operations. Moreover, detailed logging of each transaction is available to help you quickly investigate and resolve any issues, offering you peace of mind and saving valuable time.

Elevating Payment Processing with Clever Division Customer & CSR Portal

The Clever Division Customer and CSR Portal is Red Maple’s innovative solution designed to elevate the payment processing experience for both businesses and their clients. By providing 24/7 access through a seamless integration with Microsoft Dynamics F&SCM and/or CE, this portal transforms how payments, including credit cards and ACH, are managed and processed. Customers gain the ability to effortlessly check and pay their recurring invoices, manage multiple transactions, add various payment methods, and track their billing history, all through an easy-to-use dashboard. This level of accessibility and convenience not only enhances the customer experience but also significantly reduces the workload on customer support teams. For CSRs, the internal portal offers a streamlined interface to view customer activities, process payments, and manage inquiries efficiently, further improving operational efficiency. The dual functionality of the Clever Division Customer and CSR Portal ensures that both end-users and businesses benefit from a simplified, secure, and efficient payment process, marking a significant leap forward in financial transaction management.

Streamlining Retail with Counter Sales for Dynamics F&SCM

Red Maple’s Counter Sales solution transforms the way non-traditional retail businesses manage point-of-sale (POS) transactions within the Microsoft Dynamics 365 F&SCM environment. By integrating directly with your existing F&SCM sales order tools, this unique solution enables you to accept payments effortlessly through a payment terminal, streamlining the checkout process for both your staff and customers. Counter Sales stands out by offering the simplicity and security of face-to-face transactions, crucial for businesses that prioritize direct customer interaction and want to mitigate the risks associated with more complex retail POS systems. This approach not only enhances control over the payment process but also improves the overall transaction efficiency, allowing businesses to focus more on customer service rather than managing payment complexities. Ideal for enterprises looking for a straightforward, reliable POS solution, Counter Sales by Red Maple delivers an unparalleled combination of ease, security, and functionality, catering specifically to the needs of non-traditional retail sectors within the Dynamics 365 F&SCM ecosystem.

How to Get Started with Red Maple’s Payment Solutions

Initiating your upgrade with Red Maple involves a simple, beneficial step: scheduling a complimentary demo. This opportunity showcases how our payment solutions, designed for Microsoft Dynamics 365 F&SCM, can meet your unique needs. Following the demo, we tailor an implementation plan for you and provide full support to ensure a seamless transition. With Red Maple, you secure both advanced payment processing and a team dedicated to your financial success. Contact us to start your journey.

About Red Maple

Red MapleTM has specialized in expanding the capabilities of Microsoft Dynamics 365 since 2003. Globally deployed by 500+ companies, Red Maple’s solutions offer native extensions and additions for F&SCM and Business Central (BC) users. Additions such as card present, card not present, ACH, Level II/III processing, surcharging, PCI 4.0 validated, and omnitoken capabilities are a few of the robust features.

FAQs

The post Revolutionize Your Payments with Red Maple’s Solutions for Microsoft Dynamics 365 F&SCM (formerly F&O) appeared first on Red Maple.

Boerne, TX – [July 23, 2024] — Red Maple, a leading provider of advanced payment security solutions, is proud to announce that it has achieved PCI DSS 4.0 validation for its Microsoft Dynamics 365 payment solutions. This significant milestone underscores Red Maple’s commitment to ensuring the highest standards of data security and protection for its clients.

The Payment Card Industry Data Security Standard (PCI DSS) is a set of security standards designed to ensure that all companies that accept, process, store, or transmit credit card information maintain a secure environment. The latest version, PCI DSS 4.0, introduces more stringent requirements and updated security controls to combat emerging threats and enhance security measures.

“We are thrilled to have achieved PCI DSS 4.0 validation for our Microsoft Dynamics 365b payment solutions,” said Jennifer Robertson, CEO of Red Maple. “This validation reflects our dedication to maintaining the highest level of security for our customers and their sensitive payment information. It is a testament to the hard work and expertise of our team and our ongoing commitment to data protection and compliance.”

Red Maple has consistently been at the forefront of payment security, offering innovative solutions that protect against data breaches and cyber threats. The company’s suite of services includes advanced encryption, tokenization, and real-time fraud detection, providing comprehensive security for businesses of all sizes.

“Achieving PCI DSS 4.0 validation is not just about compliance; it’s about our commitment to our customers,” added Patrick Hodo, CTO of Red Maple. “We understand the critical importance of securing payment data and are dedicated to providing our clients with the most robust security measures available.”

Red Maple remains committed to innovation and excellence in payment processing. With PCI 4.0 validation, the company reinforces its position as a trusted partner for organizations seeking secure and compliant payment solutions within the Microsoft Dynamics 365 ecosystem.

For more information about Red Maple’s PCI 4.0 validated payment solutions for Microsoft Dynamics 365, please visit redmaple.com.

About Red Maple

Red Maple^TM has specialized in expanding the capabilities of Microsoft Dynamics 365 since 2003. Globally deployed by 500+ companies, Red Maple’s solutions offer extensions and additions for Finance & Supply Chain Management, Business Central (BC) and Customer Engagement (CE) users. Additions such as card present, card not present, ACH, wallet payments, Level II/III processing, surcharging, PCI 4.0 validated, and omnitoken capabilities are a few of the robust features.

For media inquiries, please contact: Jennifer Robertson at jrobertson@redmaple.com or 972-489-2591. Visit redmaple.com for additional resources.

The post Red Maple Achieves PCI DSS 4.0 Validation for its Microsoft Dynamics 365 Payment Solutions appeared first on Red Maple.

Are you aiming to optimize your sales performance and streamline your commission processes? Look no further than Advanced Commissions for Microsoft Dynamics 365 from Red Maple. This powerful extension integrates seamlessly with Dynamics 365 for Finance & Supply Chain Management, providing a flexible and structured solution for calculating and compensating sales teams. With features such as audit trails, journals, and the ability to pay anyone, anywhere, anytime, Advanced Commissions offers unparalleled flexibility to meet your organization’s unique needs. Plus, with the option to add Advanced Commissions II for even more advanced features, this tool is perfect for sales organizations of any size. Say goodbye to manual commission calculations and hello to increased efficiency and accuracy with Advanced Commissions for D365.

Understanding the Role of Commissions in Sales Performance

Commissions are a crucial motivator for sales teams, directly incentivizing them to increase their efforts and close more deals. They align the interests of sales staff with the goals of the organization, fostering a culture of achievement and reward. In essence, commissions create a performance-based environment where earnings are closely tied to individual and team success. This dynamic drives salespeople to work harder and smarter and helps attract and retain top talent confident in their ability to sell. By directly impacting sales professionals’ income, commissions encourage them to prioritize high-value activities like identifying prospects, nurturing customer relationships, and managing their sales pipeline. A well-structured commission plan can also promote teamwork among sales staff, encouraging collaborative efforts towards reaching sales targets and maximizing overall profitability. The right commission strategy can be a powerful lever for boosting sales performance, enhancing customer satisfaction, and contributing to the organization’s bottom line.

The Challenges of Managing Commissions Manually

Managing commissions manually is complex and time-consuming for any organization. It often involves spreadsheets, disparate systems, and a significant amount of manual data entry, which can lead to errors and inconsistencies. Keeping track of varying commission structures, which may differ by product, sales volume, or individual sales representative agreements, increases the likelihood of miscalculations, resulting in under or overpayments to sales staff. Additionally, manual processing lacks scalability, making it difficult to adapt to new sales strategies or compensation plans without increasing the administrative burden. This method also fails to provide real-time visibility into commission statuses, crucial for sales teams to stay motivated and informed about their earnings. Without automation, compiling commission reports becomes labor-intensive, hindering timely decision-making and impacting overall sales operation efficiency. Essentially, relying on manual processes for managing commissions can stifle the agility and effectiveness of sales organizations, ultimately affecting their competitive edge and bottom line.

Benefits of Integrating Advanced Commissions with D365

Integrating Red Maple’s Advanced Commissions with Microsoft Dynamics 365 (D365) F&SCM transforms how organizations manage and execute their commission strategies, offering a range of benefits that directly impact operational efficiency and sales force motivation. This integration automates commission calculations, leveraging various bases such as revenue, margins, and item quantities, ensuring accuracy and fairness in compensation. Sales organizations gain the flexibility to design commission structures that align with their strategic goals, whether it’s incentivizing specific products, customer segments, or sales territories. The capability to define commission payouts on multiple criteria—including flat amounts, percentages of sales, or quantities sold—provides unmatched versatility in tailoring compensation to the unique dynamics of the sales operation. Additionally, the integration offers options for the timing of commission payouts, catering to organizational cash flow and sales cycle specifics. This could range from immediate payouts at the time of invoicing to deferred payments based on customer remittances or regular intervals such as monthly or quarterly, granting further control over financial planning. The streamlined process reduces administrative burdens and equips sales teams with real-time visibility into their earnings, enhancing motivation and transparency. By leveraging Advanced Commissions in D365, companies can foster a more engaged, productive sales force while simultaneously driving efficiency and accuracy in commission management.

How Commissions Enhance Sales Motivation

Commissions serve as a dynamic motivator for sales teams by directly linking compensation to performance, fostering an environment where achievement is tangibly rewarded. By integrating quotas and performance measures into the commission structure, sales staff are encouraged to meet and exceed their targets. This alignment ensures that as organizational goals shift, so do the incentives for salespeople, maintaining motivation amidst changing expectations. Additionally, the capability to implement team-based commissions introduces a collaborative aspect to sales efforts. By rewarding the collective achievement of teams and allowing for the hierarchy of commissions, individuals are motivated not only by their personal success but also by the success of their peers, promoting a unified drive towards common goals. Incorporating territory-based commissions further enhances motivation by acknowledging the unique challenges and opportunities within different geolocations or postal codes. This tailored approach ensures that sales efforts are aligned with the strategic importance of specific territories, motivating sales teams to optimize their strategies based on customer mapping and regional dynamics. Overall, the sophisticated structure of commission plans, which includes individual, team, and territory-based components, ensures that sales motivation is continuously ignited, pushing sales teams towards higher levels of performance and customer engagement.

Streamlining Commission Processes with D365 for Improved Accuracy

The seamless integration of Red Maple’s Advanced Commissions with D365 F&SCM facilitates a more streamlined and accurate commission management process. Organizations can effortlessly make adjustments and recalculations to commissions, accommodating both minor and significant changes with ease. This flexibility is crucial for addressing discrepancies, applying retroactive commission adjustments, or adapting to evolving sales strategies without the cumbersome need for transaction reversals or manual re-entries. Crucially, this approach maintains a comprehensive audit trail, ensuring transparency and accountability in commission adjustments. This auditability not only simplifies tracking and verifying changes but also enhances the integrity of the commission process as a whole. By eliminating manual errors and reducing administrative overhead, D365’s integration with Advanced Commissions significantly improves the accuracy of commission calculations, ensuring sales teams are compensated precisely for their achievements.

Real-World Success Stories of Advanced Commissions

The transformative impact of Red Maple’s Advanced Commissions for D365 on businesses is vividly illustrated by the case of Rodem, a prominent distributor based in Cincinnati, Ohio. Faced with the daunting challenge of managing and paying complex commissions to its sales team, Rodem sought a solution that could simplify and automate their processes. The integration of Advanced Commissions into their Dynamics 365 F&SCM system brought significant improvements, streamlining the way commissions were calculated, tracked, and paid. Red Maple’s solution enabled Rodem to effortlessly assign employees to delivery accounts, allowing for a flexible, tiered commission payment system that activated at critical moments such as the time of invoice and shipping. Furthermore, Red Maple’s customization facilitated the splitting of payments on the back end, dramatically reducing the administrative workload involved in managing commissions. Additionally, the integration of Red Maple Advanced Credit Cards for F&SCM expedited Rodem’s credit card processing, eliminating errors and enhancing efficiency. This real-world success story underscores the power of leveraging specialized tools like Advanced Commissions to address complex compensation challenges, transforming them into streamlined operations that support business growth and sales team satisfaction.

FAQs

The post Boost Sales Performance with Red Maple’s Advanced Commissions for D365 F&SCM (formerly F&O) appeared first on Red Maple.

The recent Visa Mastercard anti-trust settlement has sent shockwaves through the credit card industry, with potential major implications for both merchants and consumers. This landmark settlement, which ended a 13-year legal battle, will have an impact on the way credit card companies operate and how merchants process payments. As businesses and consumers alike rely heavily on credit cards for transactions, it’s important to understand the changes that this settlement will bring and how it will impact credit card processing for both parties involved. In this blog post, we will explore the effects of the anti-trust settlement on secure credit card processors and how it will ultimately affect consumers.

Understanding the Visa Mastercard Anti-Trust Settlement

Visa and Mastercard reached a settlement agreement with U.S. merchants, promising to lower the processing fees charged for credit card transactions. This groundbreaking agreement, which emerged from lengthy litigation, introduces the possibility of surcharges on transactions made with premium credit cards, a move that could potentially reshape the landscape of credit card rewards programs. However, it’s important to note that the settlement is pending court approval and wouldn’t be implemented until late 2024 or 2025. Premium credit cards, such as the Chase Sapphire Reserve, are known for their high annual fees, offering a range of benefits and rewards to cardholders. For merchants, however, these cards come at a cost, incurring swipe fees that range between 2-4% of the transaction amount—significantly higher than standard cards. With the approval of this settlement, merchants might be empowered to pass these costs onto consumers by imposing additional charges for purchases made with premium Visa and Mastercard credit cards. This shift represents a pivotal change, potentially affecting the way consumers choose and use their credit cards for purchases.

The Immediate Effects on Secure Credit Card Processors

The Mastercard-Visa class action settlement is poised to have significant effects on secure credit card processors. Per Mastercard.com, “All rules practice changes will occur after approval of the settlement, most likely in late 2024 or early 2025.” This timeline indicates that credit card processors will need to adapt their systems and policies to comply with new regulations, potentially requiring updates in technology and security protocols. The settlement aims to address antitrust concerns, which could lead to increased competition and innovation within the industry. Greg Cohen, CEO of Fortis, envisions a future where businesses may adopt steering strategies similar to how Target incentivizes consumers to use their Red Card: “Overtime, I see a world where businesses attempt to do what Target did with their Red Card. They encourage their shoppers (in no way mandating it) to use their preferred tender (the Red Card) by offering discounts or surcharges to deter based upon incentives from networks or issuers.” Such changes could reshape consumer behavior and payment methods, emphasizing the importance of secure and efficient credit card processing solutions.

What It Means for Consumers: Pricing and Payment Options

The Visa class action settlement has considerable implications for consumers, particularly regarding potential surcharges for consumers using premium credit cards. When asked about this possibility, Greg Buzek, President/Chief AI Officer of IHL Group, stated, “I don’t think so, merchants’ highest income/most profitable customers use rewards cards. Merchants will not want to risk pushing them away from doing business with them. I, for example, have two credit cards I carry. Both are rewards cards. If the merchant I shopped at said you will need to use another payment type, I would walk away (and not come back) because those are the only two cards I have.” Buzek’s perspective underscores the importance of rewards cards to high-income consumers, who are a valuable demographic for retailers. He further highlighted Wal-Mart’s CEO’s observation that “higher-income customers are increasingly migrating to the retail giant’s stores in search of value as inflation persists.” This trend suggests that retailers like Wal-Mart are unlikely to implement policies that would alienate their affluent customers, such as restricting the use of reward cards, as it could jeopardize their relationship with this lucrative customer base.

The Future of Credit Card Transactions: Trends to Watch

The Mastercard/Visa settlement will likely influence future trends in the credit card industry, prompting both immediate and long-term changes. A critical question arises: Do you think businesses will negotiate with card brands annually on where they will route their payment card traffic? Greg Cohen replied believes, “I believe the largest businesses will negotiate and route transactions based on incentives – like they do today. These new rules allow them to just test new ways of steering transactions more blatantly at the point of sale using surcharges and discounts.” This suggests that businesses will continue to seek the most advantageous terms from card brands, leveraging surcharges and discounts to influence consumer behavior more directly. Another pertinent question is whether premium credit card issuers will reduce benefits to keep fees lower and avoid surcharging impacts. Cohen responds, “I don’t see this happening. High-end consumers love their rewards cards, and the card issuers do everything they can to attract these consumers. They also have non-premium cards if a consumer so chooses to step down on their own. But as I mentioned above – I don’t see multiple layers of surcharging at this precise of a level as this will create consumer confusion. Frictionless checkout is still paramount.” This indicates that premium card issuers are unlikely to diminish benefits, as rewards programs are a significant draw for high-end consumers. Instead, they may focus on maintaining a smooth and appealing checkout experience to retain their customer base.

Navigating the Changes: Advice for Stakeholders

As stakeholders navigate the evolving landscape of credit card processing, it’s crucial to stay informed and proactive. Merchants should consider consulting with payment processing experts to understand the specifics of the settlement and how it impacts their business model. Updating payment systems to accommodate potential surcharges and ensuring transparency with customers will be key. For secure credit card processors, investing in technology that allows flexibility in handling surcharges and discounts could set them apart in the market. Consumers, on the other hand, should stay vigilant about any changes to fee structures associated with their preferred payment methods and explore alternative options to maximize rewards without incurring additional costs. Finally, all parties must engage in open dialogue, fostering a payment ecosystem that benefits both merchants and consumers alike. Adapting to these changes may require effort, but by staying informed and responsive, stakeholders can navigate this new terrain successfully.

FAQs

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Red Maple’s One-Stop BC Payment Solutions offer a comprehensive suite of products designed to streamline and simplify the payment process for businesses using Microsoft Dynamics 365 Business Central. With powerful core features and specialized features such as the payment wizard, collections manager, customer portal, and card present counter sales, Red Maple provides a one-stop solution for all payment needs. These features not only make the payment process more efficient but also ensure accurate and secure transactions. The payment wizard allows for easy creation and management of payments, while the collections manager helps businesses stay on top of their accounts receivable. The customer portal enables customers to make payments online, providing convenience and flexibility. And with the ability to accept card payments in-person through the counter sales feature, businesses can easily manage all types of transactions. Overall, Red Maple’s Business Central payment solutions provide a seamless and effective way for businesses to handle their payments.

The Power of Red Maple’s Payment Solutions

Red Maple’s Business Central payment solutions stand out in the marketplace for their innovative and adaptable features tailored to meet the diverse needs of businesses. One of the most compelling aspects of these solutions is the flexibility in choosing your payment processor, or even employing multiple processors, to best fit your business model and financial strategies. This flexibility extends to sophisticated payment functionalities designed for complex fulfillments, such as the ability to automatically authorize orders upon shipment. This feature is particularly beneficial for businesses dealing with long back orders or partial shipments, ensuring financial operations proceed smoothly without manual intervention. Additionally, Red Maple enables merchants to handle overages on authorizations efficiently. This allows for the inclusion of shipping and other charges within the original authorization amount, offering a seamless transaction experience. A fairly unique set of features further enhances the utility of Red Maple’s solutions. Merchants can implement surcharging, enabling them to recoup processing costs by adding a fee per transaction, directly improving their bottom line. The creation of deposit slips is streamlined, facilitating easier banking and reconciliation processes. Moreover, the system’s native development in Business Central ensures a seamless integration, enhancing user experience and operational efficiency. Red Maple not only supports card payments but also accommodates ACH and wallet payments, broadening the scope of transactional capabilities for businesses.

Exploring the Payment Wizard: Simplifying Transactions

The Payment Wizard, a standout feature within Red Maple’s suite, transforms the way businesses manage their payment processes. This tool empowers teams to easily navigate through payment operations with a streamlined, step-by-step wizard. At the outset, users can select their preferred payment processor from those available, if they operate with more than one, thereby offering unparalleled flexibility in handling transactions. Next, it allows for the selection of the transaction’s nature, whether it’s for processing payments against orders, invoices, or account payments, accommodating a variety of business needs. Unique to Red Maple, the wizard offers the option to conduct transactions as card present, card not present, or through ACH. It also introduces the innovative feature of sending payment requests. This enables businesses to consolidate several invoices into a single payment request link, simplifying the payment process for both the business and its customers. Moreover, the customization feature of the Payment Wizard ensures that these options can be tailored to best fit the company’s operational requirements, enhancing efficiency and user experience. This feature-rich tool is designed to make transaction processing as intuitive and seamless as possible, redefining payment handling in a business environment.

Streamlining Collections with the Collections Manager

The Collections Manager within Red Maple’s suite is a dynamic tool designed to streamline the collections process, making it easier for teams to manage outstanding receivables efficiently. With the ability to directly email customers from the system, businesses can swiftly communicate, sending reminders or invoices without the need for external email services. The functionality of printing documents such as invoices or orders directly from the Collections Manager simplifies the follow-up process, ensuring that all necessary information is readily accessible. Taking collections notes within the system allows for meticulous record-keeping, ensuring that every interaction with a customer is logged and traceable. This feature is crucial for maintaining a clear history of collections efforts and customer responses. Direct contact with customers is facilitated through the platform, enabling a more personalized approach to collections. Teams can also take payment directly within the Collections Manager, providing a seamless experience for both the business and the customer. This capability is enhanced by the option to apply open payments to open invoices, streamlining the reconciliation process. Additionally, the ability to send a payment link for customers to self-serve their payment contributes to a more efficient collections strategy, reducing the time and effort required to close outstanding invoices. This suite of features empowers businesses to manage their collections more effectively, maintaining positive cash flow and customer relationships.

Enhancing Customer Experience with the Customer Portal

Red Maple’s Clever Division payment portal elevates the customer experience through its innovative customer payment portal options. This platform is designed to offer convenience and control, allowing customers to access it anytime, anywhere. Within this secure environment, customers have the ability to store their credit card or ACH information for either single or multiple uses, streamlining the payment process for future transactions. Additionally, customers can directly pay invoices, enhancing their autonomy and satisfaction with the payment process. On the other side, Customer Service representatives gain significant efficiency by using the portal to send secure payment links to customers, facilitating a smooth transaction process without the need for direct interaction. This portal is versatile, accepting a variety of payment methods such as card payments, ACH, and wallet pays. It also accommodates surcharging eligible payments and accepting payments in multiple currencies, ensuring businesses can cater to a global customer base without complications. Remarkably, this robust system is designed for quick implementation, promising that it can be fully operational within days, thereby rapidly improving the customer payment experience and operational efficiency for the business.

Boosting Sales and Efficiency with Counter Sales

The Counter Sales feature of Red Maple’s suite significantly enhances the retail and direct sales environment by allowing businesses to accept card payments directly within the Microsoft Dynamics 365 Business Central interface. This integration ensures a seamless transaction process, allowing you to choose from a wide variety of payment processors and terminals to best suit your operational needs. The capability to conduct card present transactions not only streamlines the checkout process but also potentially reduces transaction rates, thereby lowering operational costs. One of the standout benefits of implementing Counter Sales is its use of the existing sales order interface within Business Central. This means there are no additional interfaces or workflows for employees to master, substantially reducing the time and expense associated with training staff on new systems. Businesses can, therefore, enjoy a smooth transition to utilizing this feature, ensuring both staff and customers benefit from an efficient and effective payment process. This integration is pivotal in enhancing sales operations, ensuring transactions are processed quickly, securely, and cost-effectively, directly contributing to an improved bottom line and customer satisfaction.

Conclusion

In conclusion, Red Maple’s comprehensive suite of Business Central payment solutions equips businesses with the tools they need to handle transactions more efficiently and securely. From facilitating simpler payment processing with the Payment Wizard to streamlining collections and enhancing customer experiences through portals, Red Maple offers a range of features that are designed to improve both operational efficiency and customer satisfaction. Whether you’re looking to manage in-person sales more effectively or seeking to simplify the collections process, Red Maple provides a robust solution for your business needs.

FAQs

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Red Maple launches customizable payments solutions for D365 BC Customers

[Boerne, Texas] — Red Maple, a leading provider of payment solutions, proudly announces the launch of its latest product line tailored specifically for Microsoft Dynamics 365 Business Central. With a focus on versatility and efficiency, these cutting-edge solutions aim to revolutionize ach and credit card processing for businesses operating in various industries.

Red Maple’s payment solutions for Microsoft Dynamics 365 Business Central offer a comprehensive suite of features designed to streamline transactions and enhance the overall payment experience. The product line includes:

1. Advanced Credit Cards: This is the core product to Red Maple’s Business Central payment solutions. It provides Card Not Present payment scenarios and eCommerce integration within BC.
2. Counter Sales: This solution provides additional functionality to Advanced Credit Cards to integrate Sales Orders with credit card pin pads. This allows companies with non-traditional retail needs to operate with Card Present functionality.
3. Clever Division^TM: This payment portal application supports customer self-service 24/7. Clever Division can also be used to send links to pay to customers as well.

Key Features of the product line include:

1. Versatile Payment Solutions: Red Maple provides flexible payment solutions for Card Not Present, eCommerce, and Card Present scenarios, catering to the diverse needs of modern businesses.
2. Customizable Payment Processors: Clients have the freedom to choose their preferred payment processor, empowering them to optimize their payment workflows according to their specific requirements.
3. Support for Multiple Payment Methods: The solutions support a wide range of payment methods, including credit cards, ACH (Automated Clearing House), and popular digital wallet options such as ApplePay, ensuring convenience and accessibility for customers.
4. Multi-Currency Functionality: Red Maple’s payment solutions facilitate transactions in multiple currencies, enabling businesses to operate seamlessly in global markets and serve customers worldwide.
5. Advanced Transaction Handling: Businesses can accept multiple payments per transaction and efficiently manage complex distribution scenarios, including re-authorizations for split shipments and backorders, streamlining operations, and reducing administrative overhead.

“We are thrilled to introduce our innovative payment solutions tailored for Microsoft Dynamics 365 Business Central,” said Jennifer Robertson, Founder at Red Maple. “With a focus on flexibility, efficiency, and reliability, our solutions empower businesses to optimize their payment processes, enhance customer satisfaction, and drive growth in an increasingly competitive landscape.”

For more information about Red Maple’s payment solutions for Microsoft Dynamics 365 Business Central, visit redmaple.com.

About Red Maple:

Red Maple^TM has specialized in expanding the capabilities of Microsoft Dynamics 365 since 2003. Globally deployed by 500+ companies, Red Maple’s solutions offer extensions and additions for F&SCM, Business Central (BC) and Customer Engagement (CE) users. Additions such as card present, card not present, ACH, wallet payments, Level II/III processing, surcharging, PCI 4.0 ready, and omnitoken capabilities are a few of the robust features.

For media inquiries, please contact: Jennifer Robertson at jrobertson@redmaple.com or 972-489-2591. Visit redmaple.com for additional resources.

The post Breaking Boundaries: Red Maple Redefines Taking Payments in Microsoft Dynamics 365 Business Central appeared first on Red Maple.

Payment solutions integrated with D365 have become a crucial aspect of managing financial transactions in businesses. With the increasing demand for efficient and secure payment methods, ISVs are constantly looking for ways to enhance their payment solutions. When it comes to developing these solutions, ISVs have two options – using the Software Development Kit (SDK) or writing code natively. While many ISVs opt for the SDK due to its ease and speed of development, those who choose to write code natively can take advantage of a more advanced payment solution within the core product. In this blog post, we will delve deeper into the differences between native and SDK solutions for payment management in D365, and which approach may be more suitable for your business needs.

Introduction to Payment Solutions in D365

In the dynamic landscape of business financial transactions, Dynamics 365 (D365) needs a comprehensive suite for managing payment transactions such as credit cards, ACH, Apple Pay, etc. catering to a wide range of payment types. This flexibility is crucial for businesses aiming to stay abreast of consumer preferences and technological advancements. D365 payment solutions need to support various payment forms, including Card Not Present (CNP) transactions, which are vital for online and over-the-phone sales, Card Present (CP) transactions for in-person retail, comprehensive eCommerce integrations, Automated Clearing House (ACH) payments, wallet payments, gift cards, and more. The strength of D365 lies in its ability to integrate seamlessly with a business’s existing processes while providing the scalability necessary to accommodate growth. Whether a business is looking to expand its online sales channels or streamline in-store payment systems, D365’s payment solutions need to be designed to adapt and align with evolving business needs. This inherent flexibility and scalability ensure that businesses can not only meet their current requirements but also anticipate and prepare for future demands without the need for replacing their core payment systems. Your payment solution should extend the functionality of D365, making it a versatile tool in the arsenal of financial transaction management.

Advantages of Native Credit Card Solutions

Advantages of Native Credit Card Solutions in Dynamics 365 (D365) extend far beyond the surface level, providing deep integrations that enhance the financial transaction capabilities of businesses. One of the most notable benefits is the flexibility in transaction management, allowing the use of more than one credit card per transaction. This feature is particularly advantageous for businesses that deal with large orders or cater to clients who prefer splitting payments across multiple cards. Additionally, the system supports unlimited merchant IDs (MIDs) within a single company setup. This capability is crucial for businesses operating across multiple locations or online and in-store, enabling them to manage all transactions under one umbrella without the need for separate systems. The feature of omnichannel tokens further elevates the payment experience, allowing merchants to use the same payment token for in-store and online purchases. This seamless integration across channels enhances customer satisfaction and loyalty. Chain tokenization presents another significant advantage, offering the ability to link merchant accounts across different locations. This facilitates easier management of payments and transactions across a business’s entire network. Moreover, credit card captures at various stages of the order process, such as pick, pack, ship, or invoice, ensure that payments are secured before merchandise leaves the warehouse. This feature minimizes financial risk and enhances operational efficiency. Automatic validation of original payment authorization and the capability to capture funds multiple times against the original credit card authorization are crucial for maintaining cash flow and customer trust. These features ensure that customers’ credit or funds are not unnecessarily held, promoting a smoother transaction process. The system also allows for tax adjustments or increases after the initial order and tax calculations, providing the necessary flexibility for shipping and fulfillment adjustments. Finally, the ability to customize the solution as per business needs stands out as a key advantage. This level of customization ensures that businesses are not just adapting to D365’s credit card solutions but are also tailoring the system to fit their unique transactional requirements and challenges.

Cons of Utilizing SDK Solutions

While SDK solutions for credit card processing in D365 offer convenience and speed in development, they come with several limitations that can impact business operations. A significant drawback is the restriction to a single credit card per order, which can be a barrier for businesses dealing with large transactions or customers wanting to split payments across different cards. This limitation reduces the flexibility in managing diverse customer needs. Additionally, SDK solutions do not support re-authorization for partial amounts in cases of back orders, which can complicate inventory and order management. With SDK, there’s also a constraint of having only one merchant account per company setup. This can be particularly challenging for businesses operating across multiple locations or channels, as it restricts transaction management under a unified system. Customization options are minimal to nonexistent with SDK solutions, limiting businesses from tailoring the payment processing system to their specific requirements. This could result in a mismatch between the payment solution and the business’s operational needs. Another notable con is the limited support for wallet payments, and issues with some transactions not being captured before shipment. This poses a risk of financial loss if goods are shipped without securing payment. Lastly, businesses not using Microsoft D365 Finance & Supply Chain Management call center may find the functionality of SDK solutions severely restricted, which can hinder the seamless integration and optimization of credit card processing within their transaction management system.

Summary

Choosing the right credit card solution in D365 hinges on understanding the unique needs of your business and the capabilities. Native payment solutions in D365 provide a deep integration with existing business processes, offering unparalleled flexibility, ensuring that businesses can tailor the system to meet their specific transactional requirements, enhancing operational efficiency and customer satisfaction. When it comes to selecting between a native and SDK payment solution within D365, it’s crucial to weigh the trade-offs between deeper system integration and customization versus development ease and speed. Understanding these aspects will enable businesses to make an informed decision that best supports their current and future payment processing requirements.

About Red Maple

Red Maple^TM has specialized in expanding the capabilities of Microsoft Dynamics 365 since 2003. Globally deployed by 500+ companies, Red Maple’s solutions offer native extensions and additions for F&SCM and Business Central (BC) users. Additions such as card present, card not present, ACH, Level II/III processing, surcharging, PCI 4.0 ready, and omnitoken capabilities are a few of the robust features.

FAQs

The post Credit Card Solutions with D365: Native Solutions verses SDK Solutions appeared first on Red Maple.

In today’s dynamic business landscape, efficient and secure payment systems are crucial. The battle between credit card counter sales and retail point of sale (POS) systems is a contentious one, as both provide unique advantages. More importantly, the use of comprehensive platforms like Microsoft Dynamics® 365 solutions to manage these processes has become a game-changer.

Understanding Credit Card Counter Sales and Retail Sales

Credit card counter sales offer a direct and secure avenue for transactions, with the merchant and customer interacting in a face-to-face setting, ensuring that the payment card is indeed present. This method empowers businesses with greater control and oversight over the payment process, enhancing security and efficiency. In contrast, retail POS systems utilize a networked, computerized framework in a retail setting, enabling customers to finalize purchases by offering payment for the goods or services procured. Depending on your business type and scale, both methodologies offer unique advantages and challenges. Thus, understanding the dynamics of both can help align your business strategies effectively.

Exploring the Benefits of Credit Card Counter Sales

For companies that fall outside of a traditional retail model—where customers select products, place them in a cart, and “check out” at a Point of Sale—Counter Sales can be a solution that provides an affordable and easy solution.

First, customers can interact with the merchant in person, asking for items and or services that are in stock and portable, rather than calling an office or looking online. Second, items that take preparation or availability in a “yard” or dock can be supported with a Counter Sales solution. For instance, merchants can deliver pipe that needs to be cut or products that need to be measured. Lastly, Counter Sales enable a company to provide services and support to customers that would not be available in a standard retail model. Estimates and orders can be prepared by staff and paid for by the customer in real time.

Counter Sales directly integrates to inventory allowing hundreds of thousands of items, really unlimited number of items, and combinations thereof to be sold in person. This feature is advantageous to distributors, manufacturers, and suppliers with numerous or complex inventories which cannot be handled by typical retail POS systems.

Leveraging advanced credit card solutions can further enhance this process. These solutions incorporate innovative security protocols, guaranteeing not only secure transactions but also speedy completion. This can translate into increased customer satisfaction as they enjoy a quick, safe, and efficient checkout process.

In addition to security and speed, credit card counter sales also offer flexibility. Businesses can easily customize their service delivery to cater to specific customer needs or deploy special promotional strategies. Whether it’s honoring a price-match guarantee or applying a one-time discount, counter sales make these accommodations straightforward and effortless.

Lastly, credit card counter sales can facilitate improved record-keeping. Each transaction is instantly recorded, making it easier to track sales, manage inventory, and analyze data for future strategies. This method provides an efficient way of managing the financial aspects of a business, proving to be a valuable tool for those who seek control and simplicity.

While this method has notable strengths, it’s essential to remember that the effectiveness of credit card counter sales can be further maximized when integrated with a comprehensive system like Microsoft Dynamics 365. By combining the security and efficiency of counter sales with robust business solutions, you can significantly enhance your business operations.

The Weaknesses of Retail POS

While the retail point of sale (POS) system brings many advantages to the table, it’s not without its challenges. These systems tend to demand high initial costs for setup and licensing which can be a significant obstacle for businesses with limited financial resources. Additionally, this kind of system necessitates ongoing expenses for software updates, hardware replacements, and general maintenance to ensure smooth operation.

Retail systems that suit your business, especially if you are in a vertical market, typically do not integrate well with a strong ERP system. This lack of integration could lead to fragmented data and inefficiencies in overall business operations. The disconnect between the POS system and the ERP can hinder real-time access to critical business data, compromising decision-making capabilities.

The limitations of a retail POS system underscore the importance of choosing a system that can seamlessly integrate with other robust business solutions, such as Microsoft Dynamics 365. By taking a holistic approach to payment processing, businesses can mitigate some of these weaknesses while still reaping the benefits of an advanced, interconnected POS system. Regardless of the chosen system, it’s essential to weigh the potential risks and rewards carefully to make an informed decision that best supports your business operations and growth.

Why Choose Red Maple Counter Sales for Microsoft Dynamics 365

Red Maple excels in counter sales solutions that enhance business efficiency. The unique feature of this solution is the native integration with Microsoft Dynamics Finance & Supply Chain Management or Business Central, providing a secure and seamless payment processing solution. Red Maple’s Counter Sales integrates Microsoft Dynamics’ Sales Orders directly with a credit card terminal eliminating the need for a separate retail POS system. This integration elevates both efficiency and transactional security, key factors vital for all businesses. If you are looking for a solution that merges the simplicity of credit card counter sales with the power-packed features of Microsoft Dynamics 365 solutions, then Red Maple’s Counter Sales solution is the perfect fit.

About Red Maple

Red Maple has specialized in expanding the capabilities of Microsoft Dynamics 365 since 2003. Globally deployed by 500+ companies, Red Maple’s solutions offer extensions and additions for Finance & Supply Chain Management and Business Central (BC) users. Additions such as card present, card not present, ACH, Level II/III processing, surcharging, PCI 4.0 ready, and omnitoken capabilities are a few of the robust features.

The post Battle of the Sales: Credit Card Counter Sales Verses Retail POS appeared first on Red Maple.

Uber, Target, Marriott, T-Mobile, Facebook. The list goes on and on of businesses breached and hacked in the last five years. Those cyberattacks have underscored the urgency for businesses large and small to safeguard their customer data from modern threats. They can do that by quickly implementing the new Payment Card Industry Data Security Standards (PCI DSS) and using Red Maple’s Microsoft Dynamics solutions that are PCI DSS 4.0 ready.

The old standard, v3.2.1, retires on March 31, 2024, making the transition to PCI DSS v4.0 essential for payment data security. Version 4.0 will go into effect on March 31, 2025, according to the PCI Security Standards Council.

With these updates, businesses processing payments should start preparing now. One of the first steps they can take is using software that is PCI 4.0 certified or in the process of being validated. Red Maple, a software company that maximizes Microsoft Dynamics 365 solutions with native extensions and additions, is ahead of the game. Red Maple’s Advanced Credit Cards for BC and F&SCM, along with Clever Division and Clever Division for CE already require multi-factor authentication and are in the process of being certified for other 4.0 standards.

PCI 4.0 allows businesses to tailor their security measures to their specific risks and environments. This means demonstrating control over sensitive data without being forced to follow rigid, pre-defined testing procedures. 4.0 also offers better Targeted Risk Analysis (TRA). Replacing the traditional self-assessment questionnaire (SAQ), the TRA encourages continuous evaluation of potential threats and their impact. This shift puts the onus on proactive risk management rather than static compliance exercises.

This new version also enhances payment data security in several other areas:

• Cloud computing environments – With more companies using cloud services, PCI DSS v4.0 lays out new guidance for securing payment data in cloud environments. This includes directives around proper configuration, encryption, access controls and monitoring of cloud environments.
• Mobile payments – The growth of mobile commerce is addressed with rules to secure mobile apps and limit sensitive data retention on mobile devices. App developers will need to validate compliance.
• Password management – Complex password requirements are now extended to internal company passwords for systems connected to payment processing. Multi-factor authentication for any personnel accessing payment systems is also mandated.
• Remote access security – The new standards will require multi-factor authentication for all remote access to payment systems, including third party access. System configurations must be inventoried, and tight controls put in place.

Cybercrime is an epidemic and cost businesses about $8 trillion last year. We at Red Maple are doing everything we can to limit Cybercrime for our D365 customers. Our products were built from the ground up to protect businesses and customers from theft, fraud and data breaches with two-factor authentication and secure methods to protect information.
– John Pleau, Partner Development Director at Red Maple

Microsoft is also proactively updating Dynamics to meet new compliance requirements. It is improving security
for cloud deployments of Microsoft Dynamics 365 solutions and Power Platform. New controls will enforce data encryption, restricted data access, activity monitoring and other safeguards required for cloud environments.

It’s also putting stronger mobile application security in place for Dynamics 365 apps. Data encryption, tokenization and other controls aimed at protecting payment card data on mobile devices are being implemented.

With measures like those, Microsoft is aiming to make compliance easier for the many merchants relying on Dynamics for payment processing and financial data management. Tight collaboration with partners like Red Maple also helps strengthen adherence to PCI standards.

Here are other steps businesses can take to get ready for the new PCI standards, according to the PCI Security Standards Council:

• Review new requirements and update compliance programs. Familiarize yourself with the updated requirements of PCI DSS v4.0, ensuring a comprehensive understanding of the changes.
• Educate your staff about the updated standards and their role in maintaining compliance. Awareness is key to a secure environment. The PCI Security Standards Council offers comprehensive resources, including guides, webinars, and training programs.
• Assess internal payment systems and security controls for gaps. Conduct a thorough assessment of your current security posture to identify gaps and areas for improvement.
• Evaluate cloud environments and mobile apps for required changes.
• Enhance logging, access controls, and monitoring of remote access. Implement tighter password policies and multi-factor authentication. Integrate security controls that align with the new standard, addressing vulnerabilities and enhancing data protection measures.
• Employee Training. Educate your staff about the updated standards and their role in maintaining compliance. Awareness is key to a secure environment.

As the digital landscape continues to evolve, embracing PCI DSS v4.0 is not just a compliance requirement but a strategic imperative. By staying informed, understanding the new standards, and leveraging tools within the Microsoft space, businesses can fortify their defenses and foster a secure environment for transactions.

FAQs

The post Getting Ready for PCI DSS 4.0: Microsoft D365 users of Finance & Supply Chain Management (Formerly Finance & Operations) and Business Central Steps to Protect Your Business and Customers<br/> <span class="kn-sub-title"><em>How to get ready for the new payment card industry data security standards</em></span> appeared first on Red Maple.

The holiday season is the most important time of the year for retailers, but experts are predicting a big slowdown in spending this year because of interest rates and inflation. Shoppers say they plan to spend 30% less this season, according to the 2023 Holiday Shopping Report. So, many retailers are turning to new artificial intelligence (AI) features to lure in shoppers with customized services and gifts to maximize revenue.

At the same time, Grinch lurks in the shadows – AI powered scams – which threaten to financially ruin retailers, put their customers at risk for identity theft, and tarnish the holiday spirit. The software company Red Maple can help stop the Grinch from stealing Christmas with its innovative, high-security solution called Clever Division. Below, we’ll tell you more about cyber security for businesses with Clever Division, the benefits of using AI in your business and what to watch out for.

AI Trends – Make Them Feel Special
One of the biggest trends in retail is the move toward hyper personalization. Consumers want a shopping experience tailored specifically to their needs and interests. AI makes it possible for retailers to provide that level of personalization at scale. For example, the clothing brand Stitch Fix relies on AI algorithms to select items for each customer’s unique style profile. This results in an 85% keep rate which is much higher than the industry average.

What to watch out for
AI runs on data, requiring retailers to gather more customer information to feed their algorithms. However, studies show that 60% of consumers have privacy concerns about how brands use their data. Retailers using AI could violate privacy laws or suffer backlash if customers feel their personal information is being misused or compromised. Using anonymized data, encryption, access controls and other security best practices is essential. Retailers should also be transparent with customers about what data they collect and how it will be used.

Personal Recommendations
Other retailers are using AI features to provide personalized product recommendations and custom digital experiences. According to Accenture, 91% of consumers are more likely to shop with brands that recognize them, remember their preferences, and provide them with relevant offers and recommendations.

What to watch out for
While AI can provide highly-customized recommendations, it can also unintentionally lead consumers down the wrong path. For example, AI algorithms designed to maximize sales could recommend redundant purchases or items that don’t align with a shopper’s values. Retailers should be careful not to aggressively push recommendations solely aimed at driving more sales. The focus should be on guiding consumers to useful products that improve their lives. Setting limits on repetitive recommendations and capping daily promotion emails can help avoid badgering shoppers.

A Spotify recommendation algorithm continued bombarding a user who had recently lost their child with suggestions for cheerful holiday music. The unaware AI system created a painful experience.

Marketing Campaigns
The flood of data from online and in-store interactions allows retailers to understand a shopper’s behavior better than ever before. With AI, retailers can analyze this data to optimize every aspect of their marketing campaigns. AI features, like machine learning, gives retailers the ability to predict customer churn, identify high-value segments, and estimate response rates for campaigns. This enables more strategic decision making and higher marketing ROI. For example, Starbucks saw a 10% lift in incremental sales from offers powered by AI.

What to watch out for
If not developed responsibly, AI systems can lead to discriminatory and unethical outcomes. Retailers must ensure their AI algorithms are making objective decisions without inherent racial, gender or age biases. This requires rigorous testing and mitigation of unfair results. Left unchecked, AI tools could perpetuate exclusionary practices that prevent equal access and harm underrepresented groups.

Supply Chain
AI is helping retailers smooth out supply chain operations, avoid out-of-stock situations and get the right products to the right place. Walmart’s intelligent inventory management system helps ensure popular holiday gifts are consistently in stock. By predicting demand and automatically reordering hot products, the AI system reduces the likelihood of disappointed customers missing out on must-have items.

Transportation and delivery costs are among the biggest supply chain expenses. AI-based route optimization systems can help retailers minimize delivery times and fuel spend. According to DHL, AI supply chain planning can reduce logistics costs by 10-40%. Amazon’s AI-powered store concept Amazon Go relies on computer vision and sensors to detect what products shoppers pick up or return to shelves. This provides convenience while eliminating checkout lines, without invading privacy by tracking individuals.

What to watch out for
AI systems can make mistakes or demonstrate biases that lead to problems. Retailers should have qualified humans monitoring AI results and conducting regular audits to catch issues early. Ethics boards can also help assess risks in how AI is deployed. While AI can enhance efficiency, human oversight is still critical.

Macy’s personalized promotions resulted in some minority shoppers receiving coupons for lower value than white shoppers due to biased AI algorithms. The company had to apologize and modify its AI to prevent discrimination.

Improved Customer Service
Providing quick, convenient customer service is crucial for retaining shoppers. Many retailers are now deploying AI chatbots and virtual assistants to augment human agents. When powered by natural language processing and machine learning, these bots can understand complex customer questions and provide helpful answers 24/7.

Home Depot’s in-house chatbot can field over 100,000 customer inquiries per week. While AI chatbots may not completely replace human agents, they are becoming an important first line of automated support.

What to watch out for
While AI chatbots can offer 24/7 automated support, they lack human judgment, empathy and problem-solving skills. Over-reliance on bots and robo advisors could result in unsatisfactory experiences during high stress holiday shopping. Retailers should be wary of removing the human touch completely and avoid use cases where AI cannot reasonably mimic human capabilities.

Lowes’ chatbots frustrated some customers by failing to understand complex customer service questions and providing repetitive or irrelevant answers during the busy holiday period. Over-reliance on AI left some problems unresolved.

Fraud Detection
AI algorithms have the ability to detect patterns and anomalies in transaction data, enabling retailers to identify fraudulent activities in real-time. This leads to a more secure shopping environment for customers and helps prevent losses due to fraudulent transactions. The retail store Target uses AI to detect fraud earlier, proactively stopping compromised accounts before customers become victims. This has reduced fraud by 50% protecting consumers during the busy holidays.

What to watch out for
While retailers can use AI to gain an edge over their competitors, cybercriminals are now using it to scam businesses and customers. This means businesses need to stay alert and invest in state-of-the-art security software to protect their data.

Clever Division by Red Maple is the most secure PCI platform on the market today. It prevents major financial loss and business disruption with a simple, fast and secure solution. Businesses don’t collect or store credit card numbers. Clever Division take over that job, safeguarding your customers’ credit card numbers by dividing them, locking them in separate vaults and replacing them with an encrypted token from your processor.  That means if criminals were to use AI to hack into your business, they won’t find anything worth stealing because all of the data has been scrambled and rendered useless.  

AI can offer many rewards for retailers, but they must keep in mind the bad guys are also using AI to try to put them out of business. That’s why we created Clever Division. It’s peace of mind that no matter how good the technology gets to hack into accounts, criminals won’t be able to use any data they find inside.
– Jennifer Robertson, General Manager of Red Maple.

Here are some of the biggest AI scams retailers need to watch out for:

Deepfake Voice Scams
Scammers can now deceive customers and business owners using AI deepfake voice technology. They impersonate a trusted person or create synthetic voices indistinguishable from the real person. In 2019, scammers impersonated the boss of a U.K. energy company with deepfake voice technology to scam it out of $243,000. A bank manager in Hong Kong was fooled by someone using voice-cloning technology into making hefty transfers in early 2020. At least eight seniors in Canada lost a combined $200,000 in 2022 in an apparent voice-cloning scam.

Phishing Attacks
Phishing attacks have become more sophisticated with the help of AI. AI algorithms analyze vast amounts of personal data from multiple sources, allowing scammers to create highly believable phishing emails. These emails can target customers, urging them to divulge sensitive information or make fraudulent purchases. AI-driven phishing attacks increased by 220% from 2019 to 2020, according to the Anti-Phishing Working Group.

Price Manipulation
AI-powered bots can manipulate online prices during the holiday season, preying on the urgency and excitement of shoppers. A consumer may add an item to their cart, only to find the price has suddenly increased. Such tactics lead to a loss of trust and can affect retailers’ credibility.

Inventory Scalping
Limited-stock, high-demand items are often the target of AI-driven bots. These bots buy up the coveted items in bulk and resell them at inflated prices on secondary platforms. This practice not only frustrates consumers but also damages the reputation of retailers. Scammers are also using AI to sell products or services that do not actually exist or perform as advertised. Consumers are lured into making purchases based on the promise of AI capabilities that aren’t delivered.

Fraudulent Returns
AI-driven scams generate false return requests, leading to financial losses and operational disruptions. The National Retail Federation reported that return fraud cost retailers an estimated $43.8 billion in 2020.

AI stands as a disruptive force to revolutionize the retail industry by boosting customer experiences and optimizing operations. However, retailers must be proactive and mitigate the risks associated with criminals exploiting AI. By bolstering security measures, purchasing software like Clever Division and educating consumers, the retail industry can embrace the benefits of AI while safeguarding customers from scams during the holiday season.

FAQS

The post How Retailers can use AI for a Happy Holiday Shopping Season<br/> <span class="kn-sub-title"><em>Red Maple’s Clever Division solution can help thwart cybercriminals also using AI</em></span> appeared first on Red Maple.

For years, major business solutions have revolved around global enterprise. Now, small and mid-sized businesses can have the same performance, flexibility and efficiencies with Red Maple Advanced Credit Cards for Business Central, a credit card processing extension for Microsoft Dynamics 365 Business Central.

“This gives any business with 250 or fewer employees the same industry-leading and secure solutions that enterprise-level companies have enjoyed for years. Red Maple created this because we believe every size business should have the opportunity to work smarter and perform as well as any global corporation.”
– Jen Robertson, General Manager.

Red Maple’s new powerhouse solution allows independent businesses to get more and do more, including letting customers pay in multiple ways, choose their own processors and gateways, reduce costs with optimized interchange rates, and have industry-leading security that’s PCI 4.0 ready.

The U.S. Chamber of Commerce defines a business with fewer than 500 employees as small. By that definition, there are 33.2 million small businesses in America, which account for 99.9% of all firms. Small businesses create the most jobs (63%), export the most (97%) and employ almost half of America’s workforce, representing 44% of the gross domestic product.

Those businesses also face unique challenges which causes half of them to fail within the first five years, according to a study by the Small Business Administration. Those problems include:

• Competition
  Medium-sized businesses often face competition from larger corporations that have greater resources and market dominance. They need to find ways to differentiate themselves and attract customers.
• Financial Management
  Managing finances can be complex for medium-sized businesses, including budgeting, cash flow management, securing funding, and accessing capital for growth.
• Talent Acquisition and Retention
  Finding and retaining skilled employees can be challenging, especially when competing with larger companies that offer more attractive compensation and benefits packages.
• Scaling Operations
  As businesses grow, they need to scale their operations effectively, including expanding their workforce, infrastructure, and supply chain. Managing this growth can be a significant challenge.
• Technology Adoption
  Keeping up with technological advancements and integrating them into existing systems can be a challenge for medium-sized businesses, especially if they lack dedicated IT departments or face budget constraints.
• Regulatory Compliance
  Complying with industry-specific regulations and keeping up with changes in laws can be complex and time-consuming for medium-sized businesses.

Red Maple addresses most of those issues head-on with Advanced Credit Cards for Business Central. When it comes to competition, businesses will be able to get paid multiple ways and handle multiple credit card transactions, including e-Commerce, card present or not present, and multiple call center scenarios – just like larger corporations.

With Red Maple Advanced Credit Cards for Business Central, small and medium-sized businesses will also be able to:

• Automate payment-to-invoice applications for sales orders ad invoices.
• Save time billing customers and accepting payments with a 24/7 customer portal via Clever Division. The web-based, secure portal sends notifications when invoices are ready or overdue.
• Use the processor or bank that you already work with. Red Maple’s multiple integrations allow you to save money and time using your pre-existing relationships.
• Accept payments quickly with our user-friendly assisted setup, and be up and running in minutes.
• Handle the most complex, B2B and B2C transactions with ease, whether it’s order-to-cash or paying with multiple credit cards per sale in e-Commerce, call center and card not present scenarios.
• Streamline accounting processes that handles multiple functions from one platform including processing payments at shipment and invoice, easy bank reconciliations with automatic invoice settlements, easy invoice chasing, and capturing authorizations and ship and invoice.

With a 50/50 chance of your small to medium size business failing, it’s important to develop strategies to mitigate risks and enhance your chances of success.

Finally, here is a solution that will help businesses do that.

The post Finally, Your Small or Mid-Size Business Can Run with the Big Dogs<br/> <span class="kn-sub-title"><em>Introducing Red Maple Advanced Credit Cards for Business Central, a Dynamics 365 BC integration</em></span> appeared first on Red Maple.

Boerne, Texas; October 20, 2023 – Red Maple, an international software company, is pleased to announce a new software solution that will provide small and medium-sized businesses with the same flexibility and expertise as enterprise-level companies. They are launching Red Maple’s Advanced Credit Cards for Business Central, a credit card processing extension for Microsoft Dynamics 365 Business Central.

“This product is a gamechanger for companies that have 250 or fewer employees. It provides them the same industry-leading and secure solutions that enterprise-level companies have enjoyed for years. We believe businesses of all sizes should have access to the same resources as global corporations. That is why Red Maple created this software,” explained Jen Robertson, General Manager.

Red Maple’s Advanced Credit Cards for BC helps merchants get paid quicker by allowing their customers to pay in multiple ways anywhere, anytime with a 24/7 customer portal.

This product offers a user-friendly solution that makes it easy for merchants to accept payments securely via e-Commerce, in card present or card not present situations and in multiple call center scenarios. It also provides enhanced financial management, payment automation, credit card reconciliation and interchange optimization solutions.

One of the best features of this product is that businesses do not have to switch credit card processors. Red Maple’s Advanced Credit Cards for BC allows businesses to use the processor and gateway of their choice. In addition, it is a PCI 4.0 ready solution. It ensures that all payment transactions are secure with card processors that support tokenization or profiles, which eliminates the risk of liability from local storage.

Using this new solution will also allow businesses to streamline their accounting processes and handle complex transactions seamlessly and with ease.  They will pay less per transaction with Level II and Level III interchange, which lowers processing costs. The Dynamics 365 extension is simple with a user-friendly set up tool that will allow them to start accepting multiple types of credit card payments from customers. For more information about the new Advanced Credit Cards for BC, visit www.redmaple.com

Company Contact: Jennifer Robertson, JRobertson@RedMaple.com, 972-489-2591

Media Contact: Diane White, Diane@DianeWhitePR.com 918-770-3905

About Red Maple

Red Maple specializes in developing turnkey solutions that natively expand the capabilities of Dynamics 365 for Operations. Globally deployed by 500+ companies, Red Maple’s solutions support complex business processes for credit cards, commissions, recurring billing, revenue recognition, and more. The company’s Advanced Credit Cards for F&SCM and BC enables businesses to securely accept and process credit card payments using native integration without hidden costs. Using pre-integration with multiple processors and gateways, Red Maple provides an omni-channel experience with processing from native client, Retail (mPOS/ePOS) and integration with numerous e-commerce engines.

The post New Product Gives Mid-Size Businesses Global-Enterprise Power<br/> <span class="kn-sub-title"><em>Red Maple’s Advanced Credit Cards for Microsoft Dynamics™ Business Central puts many businesses on par with corporations.</em></span> appeared first on Red Maple.

Boerne, Texas; October 10, 2023 – Red Maple is pleased to announce it has formed a new partnership  with Fortis, a payment and commerce technology leader for software providers, marketplaces and scaling businesses. Fortis works with several key industries: B2B and ERP, retail and e-Commerce, healthcare, hospitality, non-profit and specialty retail.

The partnership with Fortis allows Red Maple to expand its payment processing solutions and offerings to its Microsoft Dynamics 365 and AX customers.

“This new partnership will give us the opportunity to provide more expertise and greatly enhance our offerings to better service our client base. Fortis is an industry leader and we can now offer even better service to our global clients”, explained Jennifer Robertson, General Manager of Red Maple.

“Red Maple has an amazing suite of solutions in the Microsoft ecosystem.  Coupling our commerce capabilities with their technology will unlock opportunities for both of us.  We couldn’t be more thrilled to see where this  takes us,” says Greg Cohen, Fortis CEO.

Red Maple provides a variety of software solutions to expand the functionality and capabilities of Microsoft Dynamics 365 products: Advanced Credit Cards for F&SCM, Advanced Credit Cards for Retail for F&SCM, Counter Sales, Advanced Commissions, and Advanced Trade and Pricing.

Red Maple also offers its patented software called Clever Division (US Patent No. 10,853,818), which helps companies protect their customers’ private payment information from cyber attacks.  This innovative software is the most secure PCI platform on the market.

Red Maple is a multi-million dollar software company whose clients are companies working with Microsoft. The company’s clients include small businesses, international retailers, merchants and global companies. Their clients include Rodem, Hanna Andersson, and NFL organizations.

The Red Maple – Fortis partnership will enable Fortis to offer new combined services: Surcharging, Level II & Level III optimized processing and ACH.

• Surcharging is an option for credit card processing that can save merchants up to 90% off fees.
• Level II & Level III Processing can also lower rates and fees for qualified B2B customer accounts by allowing businesses to pass critical information through a secure card transaction.
• ACH is the Automated Clearing House that allows businesses to make a secure electronic fund transfer that moves dollars directly between banks and credit unions

For more information, visit www.redmaple.com

Company Contact: Jennifer Robertson, JRobertson@RedMaple.com, 972-489-2591

Media Contact: Diane White, Diane@DianeWhitePR.com 918-770-3905

About Red Maple

Red Maple specializes in developing turnkey solutions that natively expand the capabilities of Dynamics 365 for Operations. Globally deployed by 500+ companies, Red Maple’s solutions support complex business processes for credit cards, commissions, recurring billing, revenue recognition, and more. The company’s Advanced Credit Cards for F&SCM and BC enables businesses to securely accept and process credit card payments using native integration without hidden costs. Using pre-integration with multiple processors and gateways, Red Maple provides an omni-channel experience with processing from native client, Retail (mPOS/ePOS) and integration with numerous e-commerce engines.

About Fortis

Fortis is the leader in embedded payments for software providers, processing billions of dollars annually by delivering comprehensive payment solutions and commerce enablement to software partners and developers. The company’s mission is to forge a holistic commerce experience, guiding businesses to reach uncharted growth and scale. As the solution of choice for the future of payments, Fortis moves commerce closer to invisible with a proprietary platform that supports and strengthens the commerce and payments capabilities of software partners. For more information, visit fortispay.com.

The post Fortis and Red Maple Forming New Partnership<br/> <span class="kn-sub-title"><em>Agreement allows companies to provide more payment processing solutions for Microsoft Dynamics™ 365 and AX Customers</em></span> appeared first on Red Maple.

Boerne, Texas – Red Maple, an international software company, recently received a sizable investment from a private equity firm. This investment will allow the company to expand its leadership team while adding new services.

Red Maple says this additional funding will allow them to grow their team. They will also use the investment to enhance their current solutions and products for their Microsoft Dynamics 365 customers.

“This investment will allow us to take our products and services to an even higher level. We will be able to grow our company and continue to provide the expertise needed to help our clients grow and thrive,” explained Jennifer Robertson, General Manager of Red Maple.

Robertson adds this funding “will allow us to expand our offerings and product lines and add to our leadership team in order to support our valued partners through the expansion of our functional and technical capabilities.”

Red Maple’s current leadership team will continue to lead the company with hands-on involvement in the daily operations at the company. They will also leade the company’s long-term strategic planning and growth.

Red Maple is a software company based in Texas that provides a wide variety of software solutions designed to expand the functionality of Michrosoft Dymanics 365 products:  Advanced Credit Cards for F&SCM, Advanced Credit Cards for Retail for F&SCM, Counter Sales, Advanced Commissions and Advanced Trade and Pricing.

Red Maple also offers its patented software called Clever Division (US Patent No. 10,853,818). This innovative product is the most secure PCI platform available. With Clever Division, companies can securely protect their customer’s valuable payment information from cyber criminals in the event of a cyber attack.

This investment will also enable Red Maple to offer some key programs to its clients: Surcharging, Level II & Level III processing and ACH. These three products provide more efficiency and can reduce costs for clients.

Red Maple has a solid client base that includes small businesses and organizations as well as international retailers and companies. The client list includes Rodem, Hanna Andersson and NFL organizations.  For more information, visit www.redmaple.com.

Company Contact: Jennifer Robertson, JRobertson@RedMaple.com, 972-489-2591

Media Contact: Diane White, Diane@DianeWhitePR.com 918-770-3905

About Red Maple

Red Maple specializes in developing turnkey solutions that natively expand the capabilities of Dynamics 365 for Operations. Globally deployed by 500+ companies, Red Maple’s solutions support complex business processes for credit cards, commissions, recurring billing, revenue recognition, and more. The company’s Advanced Credit Cards for F&SCM and BC enables businesses to securely accept and process credit card payments using native integration without hidden costs. Using pre-integration with multiple processors and gateways, Red Maple provides an omni-channel experience with processing from native client, Retail (mPOS/ePOS) and integration with numerous e-commerce engines.

The post Private Equity Firm makes Substantial Investment in Texas-Based Software Company Red Maple appeared first on Red Maple.

Consumers have more choices than ever before when it comes to paying for goods and services. More consumers are open to new technology and new payment solutions.

According to squareup.com, nearly 60% of consumers are open to new digital shopping options and almost 70% of consumers say the pandemic permanently changed the way they pay, according to a study from Visa.

Methods such as contactless pay and curbside pickup stayed popular among consumers, and most are not interested in returning to old methods of paying. Cash is no longer king. According to statista.com, only one out of ten point-of-sale purchases is paid for with cash. And a study from the San Francisco Federal Reserve Bank says 75% of shoppers prefer cashless methods for payments.

Digital wallets. Online payments. Mobile phone payments. Buy Now Pay Later. QR Codes. These are some of the top payment trends gaining popularity among shoppers and being embraced by more retailers. In fact, according to the Squareup.com report, more than a third of retailers are planning to implement new payment options.

Digital Wallets

This is one of the fastest growing payment methods. A digital wallet is a “financial app that allows people to store money and make transactions on a mobile device such as a phone or a tablet.”

According to Payment Wallets, by the end of 2024, digital wallets are forecast to account for half of all e-commerce payments.

One of the biggest reasons is it saves retailers time because digital payments are three times faster than non-digital methods.

New Ways to Pay

Convenience for consumers is often sitting in the palm of their hand – through mobile and text payments.

One in five consumers wants to be able to buy items via text message, according to the retail report from Squareup.com.

The report recommends that to “keep shoppers coming back”, more retailers need to embrace this new technology. Adding a live chat option is another way to serve your customers.

Buy Now, Pay Later

This is one payment trend that skyrocketed in popularity during the pandemic. Both shoppers and retailers embraced this method, which allows consumers to make installment payments over a short period of time (typically three to six months) According to the Consumer Financial Protection Bureau, the dollar volume of BNPL loans increased by more than 1000 percent from 2019 to 2021 and is forecasted to keep growing over the next several years. It offers a viable alternative to shoppers who do not want to go into debt.

A Motley Fool study found 37% of consumers use Buy Now Pay Later to avoid credit card interest and credit card debt.

QR Codes are IN

Contactless payments for in-store purchases also emerged as a convenient and safe way to pay for transactions during the pandemic. QR codes also allow businesses to make changes on the fly. According to pyments.com, about a third of consumers like using QR codes and they are also beneficial to reach potential new customers. The retail report from Squareup.com found one in five shoppers would “window shop” with a QR code. And it is not just retailers, according to the website Ivanti, 37% of restaurants have QR codes for payments.

This growing trend continues to gain popularity and according to Globe Newswire:

The contactless payments market is expected to hit more than $20 billion in revenue by the end of the year 2026.

Shopify reports the number of merchants that accept contactless payments through its software increased by 122% during the pandemic. And according to a report from Raydiant, more than 80% of consumers use contactless payments.

Two other popular trends in the payment industry are automation of payments and self-checkout. They also offer convenience to both merchants and consumers, and both are gaining traction among both groups.

Automation

Automation and artificial intelligence (AI) are also impacting the payment industry in a positive way. Automation has many benefits for businesses by offering efficiency, accuracy and potentially more profitability. More retailers are moving toward automation. According to Squareup.com about 40% of retailers plan to automate their operations by the end of 2024.

Consumers are also more open to automation. In fact:

Three-quarters of shoppers say automation technology would not keep them from shopping with a retailer and about half welcome the new trend.

Self- Checkout

If you have been to a grocery store in the past few years, chances are you have seen or even used self-checkout whether in a traditional grocery store line, at a stand-alone kiosk or by using a mobile device. Self-checkout stations offer speed, convenience and safety. This technology also gained popularity during the pandemic as retailers worked to implement new, contactless technologies.

They are growing in popularity too. According to Squareup.com’s retail report, nearly 40% of shoppers like to use kiosks to place an order or checkout after shopping. And a similar report from pyments.com found two out of three shoppers would like to have the option to use self-checkout on their mobile device.

Keep it Secure.

With the various technological advances and options available to retailers, security can also be a concern for both shoppers and merchants. Data privacy and cybersecurity continue to be a top priority and a top risk for all.

One way to provide protection is for retailers to make sure they are using a PCI-compliant payment processing system.

Red Maple can also help retailers achieve extra layers of security with their patented software, Clever Division.

Clever Division safeguards a customer’s credit card information with its innovative technology that divides, scrambles, and deletes key credit card data. This makes it virtually worthless for cybercriminals to steal the data because the merchant never stores the entire credit card information.

As these payment solutions continue to grow in popularity, it is imperative that retailers and other businesses keep up with the trends and the security measures it takes to offer them to their customers.

You can find out more about Clever Division and the many other software solutions that Red Maple offers at www.redmaple.com.

The post Convenient, Safe, and Innovative: The New Payment Trends for Retailers. appeared first on Red Maple.

Most businesses ring up customers at a checkout center online or at a counter; think grocery stores or shopping at Amazon. A 2022 study by the National Retail Federation found 94% of retailers use the point of sale (POS) system. But the POS system isn’t ideal for six-percent of other businesses that rely on counter sales. Those businesses have a warehouse to retail model, like a lumber yard or an auto parts store, where customers order something too large for a cart and the product has to be delivered after they pay for it from the warehouse. Those businesses need bespoke software. Red Maple’s Counter Sales offers specialized operations for complex orders and can save businesses a significant amount of money.  Red Maple is the only software company that offers a solution in this space.

“If a company’s primary method of sales is not retail but they still have retail as part of their business, then Counter Sales allows you to quickly and easily set up a retail business without having overhead and expense of implementing the full retail module,” says Patrick Hodo, CIO of Red Maple. “Businesses that use Counter Sales will experience significant savings over using traditional point of sale systems.”

Counter Sales is ideal for B2B counter sales and smaller retail operations. It can work well for parts counters or outlet stores and any other businesses, distributors and manufacturers that do not follow a customer/cart scenario.

What are counter sales?

One of the key components of the warehouse to retail model is counter sales. Counter sales are made by employees who are stationed, typically, at counters in the warehouse. These employees are responsible for helping customers find the products they are looking for, answering questions, and processing payments.

There are many benefits to using counter sales in a warehouse to retail business:

• Counter sales can help to improve customer service. When customers have questions or need help finding a product, they can simply ask a counter sales employee. This can help to create a positive shopping experience and encourage customers to return to the business.
• Counter sales can help increase sales. Counter sales employees can upsell customers on additional products or services. They can also suggest products that the customer may not have known about. This can help to increase the average order value and boost sales.
• Counter sales can help to improve inventory management. Counter sales employees can keep track of inventory levels and identify products that are running low. This information can be used to order more products in a timely manner, which can help to prevent stockouts.

“Counter sales is a growing trend. With the full power of enterprise resource planning at a sale’s person’s fingertips, merchants get a power tool while also providing customers immediate payment options”, says Hodo.  It is ideal for a company with very few terminals that is not using Microsoft Retail.

Red Maple’s Counter Sales Benefits

While most retailers use the Microsoft Dynamics 365 Finance & Supply Chain Management retail module to support retail transactions, Counter Sales allows other businesses to use the standard financial operations sales order screen. They can still use pin pads to check out the customer and provide the goods. Counter Sales costs less to implement because it’s designed for a simpler retail scenario rather than a full-fledged retail module.

Hodo says another huge benefit is that the sales order module allows businesses to have a complex configuration and still sell products that are configurable and complex. Even better, Red Maple’s Counter Sales is the same process as taking an order over the phone or at the counter. This means there’s less training and complexity to implementing the module.

Here are other benefits:

• A quick checkout process – Customers will appreciate how quickly Counter Sales processes their orders. With Counter Sales, your team can scan barcodes whether your customer is buying one or 100 items. It’s fast and automated.
• Save money – Businesses that use Counter Sales will receive a lower “card present” rate and streamline their service because they don’t have to license retail users to process sales. The lower rate and fewer licenses can save money.
• Customer convenience – Counter Sales can adjust to your customer’s needs, such as accepting a variety of payment types for any order, like cash and credit cards.
• Track sales to customers – Counter Sales allows you to track a new sale and assign it to a specific customer.  That way you can track past orders and generate reports and trends. For example, a company can operate a card-present transaction without the full implementation of a retail Point of Sale system. The company can instead utilize the ERP sales order system to enter and price the sales of items while a card-present pin pad can enable a customer to pay as they normally would with a credit card or e-check in a “typical” POS system. This can save the company money without negatively affecting the customer’s experience.
• Easy to implement and get going – The Counter Sales module is easy to implement. Companies can use the same sales order process they use for phone orders. They can also add a pin pad so Red Maple’s software can facilitate payment for credit card transactions, which has lower processing fees as a card present transaction.

Red Maple’s Counter Sales is used by businesses around the world. This makes it easy for their team to make the transition easy for you to use. Red Maple can also work with any processor you are already using, saving time and money from switching to another system.  Also, with Red Maple’s customer payment portal, you can also implement click-to-pay and curbside delivery for your customers. Red Maple’s Counter Sales can help you save time and money, improve customer service, increase sales, and build relationships with customers.

The post Easy-to-Use Software Saves Some Businesses “Significant” Money appeared first on Red Maple.

Contactless pay. Buy now pay later. Adding surcharges to credit card transactions.  These are just a few of the many options and trends in the payment industry. With many businesses catering to four different generations of customers: Baby Boomers, Gen X, Millennials and Gen Z, you need a variety of options to fit different markets. Beginning with surcharge.

This is actually a trend that cuts across most generations, despite how they pay with a credit card, the merchant or business ends up paying fees.

If you have used a credit card recently, you may have noticed a small surcharge added to the balance.

From restaurants to retailers, more merchants are taking advantage of the option to pass their credit card fees onto their customers who choose to use plastic to pay.

This trend is growing in the payment solutions industry, allowing merchants and businesses to add a surcharge on credit card payments – up to four percent in some states. This practice is something that got the legal green light after a Supreme Court ruling in 2013. But it took time for the practice to become common place. Today all but two states- Connecticut and Massachusetts as well as Puerto, Rico allow merchants to add a surcharge. This allows merchants and businesses to pass on the card fees to their customers who choose to use a credit card to pay.

Those fees may be small on an individual basis, but collectively it can cut into profits for merchants, especially small business owners. There are some specific guidelines they must follow:

• Merchants must tell customers about the fees before they pay – Any merchant or business charging a surcharge must let customers know about the fee, prior to their purchase with a sign located at the point of purchase. It must clearly state what the fee will be if the customer pays with a credit card.
• The surcharge must be listed on the receipt – In addition to signage, the business or merchant must also list the surcharge on the receipt for the transaction with details about the percentage.
• There are limits on the surcharge – Surcharges must be capped at 4%. In some cases, the fee might be lower. In Colorado, they cap the surcharge at 2%. And recently Visa enacted a new policy capping surcharges on Visa purchases at 3%.  
• Merchants cannot add a surcharge to debit card purchases – One of the exceptions is debit cards. They must be excluded from surcharges, because debit cards are linked to a bank account, so a merchant cannot add a surcharge to these transactions.

The surcharge can be big benefit to merchants helping them cover the fees that can add up quickly, as long as they follow the guidelines and rules.

For most customers, the surcharge is not an issue or barrier to making a purchase. According to a survey from PYMNTS, 85%of consumers agree to the surcharge without an issue.

Buy Now Pay Later (BNPL)

Another payment trend that has continued to grow in popularity since during the last three years is buy now – pay later. This trend really soared during the pandemic. Buy now pay later is exactly how it sounds. It allows people to buy something by making payments without a finance charge. Think of it as a type of installment plan. BNPL plans do not charge interest unless the consumer misses a payment.

There are many types of BNPL programs: Affirm, After Pay and Klarna are just a few of the BNPL apps available.  Many online stores will offer this at checkout. Clothing, electronics, and furniture are the top three items people use BNPL to buy. This is a very popular option for merchants to use.

According to a report from Consumer Financial Protection Bureau, between 2019 and 2021, the number of BNPL loans from the top five lenders increase by 970 percent.

And according to Bank Rate, 60% of consumers have reported using Buy Now Pay Later to purchase an item.

Contactless Payment Solutions

This is another trend that took off during the pandemic and has just continued to grow in popularity. By definition, “contactless payment” is a no-touch form of payment with a credit card, debit card, a POS system with the right technology or a mobile app/wallet. Contactless payments will use either radio-frequency identification (RFID) or they will be near field identification which allows them to communicate with card readers (only at a distance of roughly two to four inches) which helps ensure payment is always intentional. The easiest way to offer contactless payments is to have the right card reader.  Here are some facts about contactless payment options:

Contactless cards

• Contactless debit and credit cards are also known as “tap to pay” cards. The cards have a small antenna inside that allows wireless communication with the card reader.
• Contactless cards typically also come with a magnetic strip in case a store does not have the card reader.
• This payment option is very prevalent in Europe and is becoming more popular in the United States.

Mobile Apps & Wallets

• Mobile apps and wallets are applications on mobile devices that turn your smart phone into a credit or debit card.
• You enable their device’s contactless pay capability, download the app and/or link their credit card accounts.
• You can then use the phone the same way you would use a “tap-to-pay” card – within two to four inches of a card reader.
• Two of the most popular mobile wallets in use today are Google Pay (Android) and Apple Pay (iOS phone)
• These services also offer added security by requiring users to provide authorization from the phone whether a fingerprint, face identification or code that is will be requested whenever a transaction is made.

Acquiring a combination of these payment solutions will help you cater to a wide range of customers.

The post Collect Money Easily: The Latest Payment Solution Trends appeared first on Red Maple.

Nearly every day we see a headline about hacking, cybercrime, and the costly consequence behind it. From phones to tablets to laptops, all devices are at risk of being hacked. The growing popularity of social media makes it even easier for cyber criminals to find easy targets.

As a business, you not only need to protect your own valuable information but also your customers’ data. A breech can cost millions of dollars and has the power to wipe out a company.

According to a breach report from IBM and the Ponemon Institute, the average cost of a data breach has reached a record high of $4.35 million in 2022. The latest stats from the website getastra.com show the problem just keeps getting worse.

The latest research estimate is that there are 2200 cyberattacks per day. That is one every 39 seconds on average.

And it’s costly. In the U.S., a data breach costs an average of $9.44 million, and cybercrime is predicted to cost $8 trillion by end of this year.

One of the easiest tools available to businesses today is two-factor authentication which has now evolved into multi-factor authentication – or MFA – as many groups are using more than one method. This key step can help you protect your data and potentially prevent one of these costly nightmares.

Because of the rising cybercrime, the MFA industry is also growing – and fast. In 2022, the MFA industry brought in about $12.9 billion.

According to the website marketsandmarkets.com, that number is expected to more than double within five years with the MFA industry topping $26.7 billion by the end of 2027.

One main reason for this increase is the increase in demand for MFA services.

The way it works is the user must use at least two different methods to verify their identity before completing a transaction online. This system protects both the website and its parent company as well as the user with an extra layer of security. There are several popular and effective methods of MFA. Some examples of MFA include providing a code generated from the user’s smartphone, using fingerprints, Captcha tests, facial recognition – and even voice biometrics. All of these methods add new layers of security.

One of the first levels of security is passwords or passcodes. This can also be the easiest to hack into. One of the best ways to protect your site is to require users to use a variety of letters, numbers, and symbols in their passwords to reduce the chance of being a victim of hacking or a data breach.

Another method companies can use for authentication is typically a numeric string – with several digits sent to a phone – typically a code that is only used one time. It can be sent via SMS text or via a special app that provides a special code which can only be used one time. The code could be sent via SMS text message or via a special phone app called an “authenticator”. Microsoft, Google and Apple offer these apps.

Another hot MFA method of security is biometric authentication. This process uses the unique biological characters each individual possesses.

This method is used by many government agencies and private corporations including military bases and airports. It is highly effective and fairly easy to use for both the provider and the user. Some examples of biometric authentication include:

• Facial recognition— This is exactly what it sounds like. Your face identifies you. This is common on newer smart phones for users to unlock thembut it can be inconsistent at times.
• Fingerprint scanners— This is more reliable as we each have a unique fingerprint. Fingerprint scanners are a very popular biometric technology for everyday consumers often used on iPhones.
• Voice Recognition —This is also called voice biometrics. This technology will analyze a speaker’s speech patterns to provide access. These devices typically rely on standardized words to identify users, just like a password.
• Eye scanners— This technology uses iris recognition and retina scanners. However, there can be problems with this system if a person wears glasses or contact lenses.

Another option is token-based authentication. With this system, the user enters their information once and then they get an encrypted string of random characters in return. This “token” then provides access to the site.

In summary, multi-factor authentication  is a successful security method because it secures business accounts by enforcing additional authentication requirements, or factors, on top of the standard username and password. Research shows that it is working.

According to Microsoft Reports, the latest research shows MFA can prevent 99 percent of attacks that targets users’ credentials – the most common being passwords.

When choosing an MFA system for your company, make sure it meets certain criteria.

• Easy to use – Make sure it is user friendly for your customer base.
• Provides adequate coverage – Ensure the system will provide the level of coverage and security you need for your business.
• Easy Integration – Most MFA’s will integrate into other apps, but it is good to double check.
• Administrative Control – Make sure your admins can access the system and also check to see what type of reporting and data the system will provide your company so you can track the success.

At Red Maple, we offer a software program for retailers that provides an extra layer of security called Clever Division. To find out more, click here.

The post Take your online security to the next level with MFA (Multi-factor authentication) appeared first on Red Maple.

Did an AI program or a person write this article? A person. But it could have easily been an advertisement to your ideal customer or a newsletter to your subscribers written by artificial intelligence (AI). The technology is now empowering businesses to target their key audience like never before, with less manpower and money.  Experts say businesses that take advantage of the new technology will be empowered in incredible ways and set themselves apart from the competition.

“The development of AI is as fundamental as the creation of the microprocessor, the personal computer, the Internet, and the mobile phone. It will change the way people work, learn, travel, get healthcare, and communicate with each other. Entire industries will reorient around it. Businesses will distinguish themselves by how well they use it,” wrote Bill Gates, co-founder of Microsoft in a Gates Notes March 21, 2023.

AI is already out there, pervasive in your daily life from blocking spam emails to ranking Google searches to suggesting new movies to watch to getting you to your destination with maps. The dictionary defines it as a field which combines computer science and robust datasets to enable problem-solving. Others say AI is the “capacity of a machine to simulate human intelligence.”

In e-Commerce, the use of AI has transformed the way retailers operate by providing them with valuable insights, automating processes, improving pricing strategies, enhancing customer service, streamlining logistics and supply chain management, detecting fraud, and improving the online shopping experience. Here are other ways AI has changed e-Commerce:

• Personalized product recommendations.

  AI algorithms can analyze data collected from customer interactions, such as purchase history, social media posts, online reviews and browsing behavior to create personalized product recommendations.

  This improves the customer experience and leads to increased sales for the retailer. By suggesting products that are tailored to the individual customer’s interests, behaviors and preferences, retailers can increase customer satisfaction and loyalty.

• Dynamic pricing systems. AI algorithms can analyze competitor pricing, sales data, and market trends to recommend the best price for products. This helps retailers remain competitive and maximize their profits. AI-powered dynamic pricing systems can also adjust prices in real-time based on factors such as demand, seasonality, and customer behavior. This allows retailers to optimize their pricing strategies and ensure that their products remain attractive to customers.
• Chatbots and virtual assistants. AI-powered chatbots and virtual assistants can provide customers with instant support and assistance 24/7. This improves the customer experience by providing quick and efficient solutions to their queries and concerns. Chatbots can also handle a high volume of customer inquiries simultaneously, reducing the workload for customer support teams.
• Detection of fraudulent activities. AI algorithms can analyze transaction data to identify fraudulent activities and flag suspicious transactions for further investigation. This can help retailers to reduce the risk of financial losses and protect their customers’ data. By detecting and preventing fraud, retailers can build trust with their customers and improve their reputation.
• Optimization of delivery times and reduction of transportation costs. AI algorithms can analyze data on shipping routes, weather conditions, and traffic to optimize delivery times and reduce transportation costs. This can help retailers to improve their operational efficiency and enhance their delivery services. By providing faster and more reliable delivery, retailers can increase customer satisfaction and loyalty.
• Improved inventory management and supply chain optimization. AI-powered tools can assist retailers in streamlining their logistics and supply chain management. Retailers can now use AI-powered tools to forecast demand and adjust inventory levels accordingly. This reduces the risk of overstocking or understocking and ensures that products are always available when customers need them. By automating these processes, retailers can also save time and reduce costs.

Retail

Years ago, shopping was a tactile experience. You would physically hold and examine products in stores and browse through catalogs to make purchases. The shopping experience was limited by the size of the store, the selection of products available, and the sales staff’s knowledge of the products. But today, with the rise of artificial intelligence (AI), the retail landscape is vastly different.

In physical stores, AI-powered tools can enhance the customer experience by providing personalized recommendations and more efficient service. Smart mirrors, for example, can use AI to suggest complementary products based on what customers are trying on. Smart shelves can use sensors and AI to track inventory levels and alert staff when products need restocking. Additionally, AI-powered tools can optimize store layout and design, based on customer behavior and preferences.

The use of AI in retail has also transformed the way retailers approach marketing and advertising. AI-powered tools can analyze social media data to identify trends and improve marketing campaigns.

They can also analyze customer data to create targeted marketing campaigns that are more likely to resonate with customers. For example, AI-powered email marketing campaigns can be personalized based on customer behavior and preferences.

However, retails must ensure they’re collecting and processing customer data in a responsible and secure manner, and that they are transparent about how that data is being used. There is also a risk of data breaches and privacy violations if AI is used to collect and analyze personal data without proper safeguards in place.

AI Protecting Business

The software company Red Maple uses AI in several of its solutions to protect businesses and customers from cyberattacks and theft and to help businesses strengthen customer relationships and boost revenue.

Advanced Trade and Pricing and Advanced Commissions, both Microsoft Dynamics extensions, use algorithms to track contracts and warranties, handle flexible pricing, meet recurring billing needs and utilize flexible revenue recognition. The automated software allows owners to spend more time with customers than on complicated processes.

Other AI-powered tools in Red Maple’s Clever Division software protects businesses from credit card theft, breaches and employee theft.  It safeguards customer credit card information with technology that divides, scrambles and deletes key dating, making it worthless for cybercriminals to steal and use.

“We use algorithms in Clever Division to prevent major financial loss and business disruption from cybercrime,” says Jennifer Robertson, CEO of Red Maple. “It’s a $6 Trillion problem and has impacted nearly 60% of all Americans. It was imperative for us to tackle this problem for retailers and companies with Clever Division.”

Other AI-powered tools have automated certain cybersecurity tasks, such as threat detection and response. AI algorithms can monitor network traffic for suspicious activity and automatically block or quarantine threats as they arise. It can identify and prevent phishing attacks and detect malware. Predictive analytical tools analyze historical data and use machine learning algorithms to predict future cyberattacks. By identifying potential threats before they happen, cybersecurity professionals can take proactive steps to prevent them from occurring.

However, the use of AI to fight crime has some challenges. One of the main concerns is the potential for AI algorithms to be fooled by cybercriminals. Adversarial machine learning is a technique used by cybercriminals to manipulate AI algorithms and evade detection. To combat this, cybersecurity professionals must continually update and improve their AI-powered security systems.

There are also concerns about the impact of AI on jobs and the economy. Some worry that the increased automation of tasks will lead to job losses and a widening income gap. Others worry that the use of AI will only benefit large corporations, leaving smaller businesses and individuals behind.

Despite these concerns, AI has already transformed the way businesses and retailers operate, providing them with valuable insights, automating processes, enhancing customer service, streamlining logistics and supply chain management, and improving the online shopping experience.

The potential benefits of AI are enormous, and as technology continues to advance, businesses and retailers who embrace AI technology can gain a competitive advantage and position themselves for success.

“We should keep in mind that we’re only at the beginning of what AI can accomplish. Whatever limitations it has today will be gone before we know it,” says Gates.

The post Stand Out from the Competition with AI<br/> <span class="kn-sub-title"><em>How Artificial Intelligence is impacting e-Commerce</em></span> appeared first on Red Maple.

Retailers are always on the lookout for new and innovative ways to build better customer relationships and foster customer loyalty. With the rise of technology, there are now a plethora of tools and strategies that retailers can use to create a more enjoyable and engaging experience for their customers. In this blog, we’ll explore some of the latest tech trends that retailers can leverage to build better customer relationships and foster customer loyalty.

Digital Platforms

Digital platforms are becoming increasingly popular for retailers who want to engage with their customers.

By leveraging digital platforms, retailers can create personalized experiences for their customers and keep them engaged.

This can include tailored product recommendations, loyalty programs, and other rewards-based programs. This is an effective way to foster customer loyalty and encourage customers to return to the store.

Starbucks is just one company that’s grown a large and loyal fan base with its Starbucks Rewards loyalty program. The company told investors in November of 2022 that in the last quarter alone, its loyalty program grew 16% to 28.7 million active members in the U.S. It’s also trying new technology to win over new customers. It’s testing a Starbucks Odyssey loyalty experience with Web3 that integrates NFTs into its loyalty offerings.  Essentially, loyalty members play a game using an avatar and earn points and NFTs called “stamps” which can be bought and sold on the Odyssey marketplace.

Starbucks says it’s looking for ways to “recognize, surprise and delight” reward members. The founder and CERO of a Web3 agency, Lin Dai, told RetailBrew.com, “Fundamentally, Web3 technology enables community in a really beautiful way and has this very sticky engagement with consumers. Just about every brand would be interested in that.”

AI and Automation

Artificial Intelligence (AI) and automation are becoming indispensable for retailers who want to establish better customer relationships. By leveraging AI and automation, retailers can provide personalized recommendations and offers to their customers. This can help to build loyalty and keep customers engaged. AI and automation can also be utilized to help retailers make data-driven decisions about their customer base.

Social Media

Social media is a powerful tool for retailers to engage with their customers. Retailers can use social media to provide updates on their products and services, answer customer questions, and share customer reviews. This can help to foster customer engagement and loyalty over time.

Analytics

Analytics are essential for retailers who want to understand their customer base. By leveraging analytics, retailers can gain insights into customer behavior, preferences, and purchasing habits. This can help retailers to better understand their customers and create better experiences for them.

Security

Customers love businesses that take security seriously and protect their identification and credit card information.  A study by MAGNA Media Trials and Ketch found 74% of people rank data privacy as one of their top values. The study also found that they value it more than equality, sustainability, or any other ethical issue.

Even more troubling, Venture Beat reports 60% of customers believe businesses routinely “misuse” their data.

Only 21% of consumers say they’re confident their data is only used for proper purposes.

So, consumers don’t just think companies are careless, they believe companies are actively ignoring the promises they make when they collect the data.

That’s why businesses need to use the latest technology to win and keep customer trust.  Red Maple’s Clever Division can help you do that.

Clever Division’s revolutionary security software uses two-factor authentication to collect and confirm credit card numbers without ever writing the entire number to a database.  That means there is nothing for cybercriminals to steal.

That ultimately reduces employee theft, hacks and breaches because all the sensitive information is scrambled, incomplete and useless to criminals. Best of all, Clever Division also lets your clients manage their own invoices 24/7 through a convenient and secure portal.

Mobile Applications

Mobile applications are becoming increasingly popular with retailers. By leveraging mobile applications, retailers can provide updates on their products and services, offer rewards and discounts, and provide personalized recommendations. This can help to create a more enjoyable and engaging experience for customers and build customer loyalty. For example, a mobile app can provide data that’s more individualized, and comprehensive than a desktop because the user is driven to stay loyal with personalized experiences like early access to products, coupons, sales, and invitations to special events.

Voice Commerce

Voice commerce, which is a type of e-commerce that allows customers to make purchases by speaking, is also becoming a popular trend with retailers. While it’s still in the early stages of development, many companies are investing in it because they can provide customers with a more convenient and engaging experience. For example, a customer might say, “I want to buy some new shoes.”  The voice assistant can understand they want to buy shoes and send them to a relevant page on your website.

The technology uses natural language process to interpret the person’s words. It also uses artificial intelligence to learn more about the customer’s preferences and purchase history in order to provide more personalized recommendations. This technology is beneficial for the disabled and people multi-tasking who may be doing something else with their hands. Voice commerce is a promising new technology that experts say “has the potential to revolutionize the way we make purchases.”

Augmented Reality (AR)

Augmented Reality (AR) is another tech trend that retailers are beginning to explore. AR can be used to provide customers with an immersive shopping experience. Through the use of AR, retailers can create interactive shopping experiences that engage customers and enable them to explore products in a more engaging way. This can help to foster customer loyalty and improve customer relations.  AI has greatly transformed how shoppers buy and interact with retailers.  Chatbots are one of the oldest AI automation tools, while virtual personal assistants are helping shoppers with various tasks. AI also makes it easy for businesses to collect data about customers to then recommend products, saving them time. According to Forbes, Lowes uses robots to help customers find items, Walgreens uses AI to track the spread of flu, Sephora’s AI Color IQ scans customers’ faces and provides personalized recommendations for foundation and concealer shades and Taco Bell allows customers to order food using AI with a program called Tacobot.

New technology, already being used by businesses across the world, can help make your customer fall in love with your business this year and create a lifelong relationship.

The post Customer, will you be mine?<br/> <span class="kn-sub-title"><em>Let Tech play Cupid this Valentine’s Day to build better customer relationships and loyalty</em></span> appeared first on Red Maple.

San Antonio, Texas – As retailers begin a new year, they are facing a similar dangerous threat – cyberattacks. Experts predict it will hit another record high in 2023 and it will be costly.  A report from Cybersecurity Ventures predicts that cybercrime will cost its victims more than $8 trillion dollars worldwide. The same report predicts an ongoing 15% increase during the next five years – hitting $10.5 trillion in losses. Experts say more than 90% of businesses are at risk.  Despite implementing security measures, a Forbes study revealed that cybercriminals can hack 93% of company networks.

One reason for the increase is more businesses and organizations are connected to more devices and exposed to more devices via the Internet, especially with team members working remotely according to the Internet of Things (ioT). At the same time, as a whole, they are investing less money and time to increase security. Experts at the Thought Lab predict that the main cause of cyber-attacks this year will be caused by “misconfigurations, human error and poor maintenance.”

Patrick Hodo, CIO of Texas-based software company Red Maple, says that the best defense is a good option and that begins by moving to the cloud. A  McKinsey Global Report agrees and says in 2023 cloud technology will become the number one method for increasing security. Moving information to the cloud is a simple and cost-effective strategy for protecting your data in the event of a cyber-attack.

“Another best practice, that I highly encourage, is for businesses to get out of the data storage business. That means no longer collecting and storing sensitive data – such as credit card numbers – on your website. This one practice can greatly help mitigate attacks,” adds Hodo.

That is one of the reasons Hodo and his team developed Clever Division software. With this patented solution by Red Maple, retailers no longer have to collect the entire credit card number. This takes away a main reason for hackers to target retailers because the valuable credit card numbers are NOT stored online.

Clever Division is the most secure PCI platform on the market today. Here is how it works to protect companies and their customers from theft, fraud, and data breaches:

1. Customers place their order online, by phone, email or text and enter only part of their credit card number.
2. The software then sends the customer a link with two-factor authentication where customers input the rest of the number via phone, text, or email.
3. The cloud-based security software divides and scrambles the credit card date, locks it up in separate vaults, then sends the business an encrypted token from their processor to verify the sale.

While using the cloud and NOT storing valuable date are two key tips to protect your valuable information from cyber criminals, there are a few other basic tools to protect your website from attacks.  The Federal Cybersecurity and Infrastructure Security Agency offers these tips.

1. Install an SSL certificate. SSL, also known as Secure Sockets Layer. This protocol creates an encrypted link between a web server and a web browser.
2. Update your website on a regular basis.
3. Use strong passwords and encourage your team to do the same.
4. Back up your site often.
5. Train your staff about the importance of these steps.

For more information about the latest technology to protect retailers from cyber-attacks, contact Red Maple’s PR Manager Diane White, Diane@DianeWhitePR.com or at 918-770-3905.  Visit redmaple.com for additional resources.

The post Cybercrime Expected to Hit Record Highs Again in 2023<br/> <span class="kn-sub-title"><em>Texas Software Company Offers Solutions for Retailers at Risk for a Cyber Attack</em></span> appeared first on Red Maple.

Security experts say 2023 will be the year of the Cloud.

A Gartner report predicts 85% of businesses will adopt a “Cloud-first principal” by 2025, moving away from on-premise data storage and security software.

The report also predicts worldwide spending on public cloud services will grow from $494.7B last year to nearly $600B this year.

The mass exodus from traditional security technology is due to three factors: lower cost, more flexibility, and better security. The pandemic forced businesses to move everything online, which made data more vulnerable to breaches and hacks. So, businesses pivoted to cloud computing for digital transformation and security to protect those working from home. That’s why businesses should learn about the pros and cons of cloud and on-premise security now.

Cloud vs. On-Premise Physical Security

Cloud-based security lets businesses store and process their data on remote servers on the internet. Those third-party data centers must ensure their infrastructure is secure and that their clients’ data and applications are protected.

The cloud-managed service provider will charge a monthly or annual subscription to pay for security measures like prevention, detection and corrective controls. The cloud architecture also manages performance checks, information security and encryption updates, backup recovery and system optimization.

The cost of cloud-based security solutions depends on the subscription. Despite the fee, experts say the long-term return on investment is often higher because server maintenance, software upgrades and purchasing licenses are all built into the cloud fees. Cloud computing allows enterprises to move their workload on the cloud platform where it is most cost-effective.

Studies show in some cases, businesses can save 80% of hard costs by moving from on-premise security to a cloud provider.

Another benefit is that cloud solutions allow remote access for everyone, anywhere they live or work, which lowers administration and personnel costs.

Businesses that use an on-premise system need a dedicated server to maintain their data and security. This requires them purchasing hardware and licenses that will allow them to run software on their local servers. They may have to pay extra for backing up and recovering their data too, whereas backups happen instantly on the cloud. On-premise security also requires physical space, while cloud-base security solutions are more flexible for scaling a business.

But the real headache of on-premise security is the responsibility – and liability – of protecting and securing the personal information of customers.

Clever Division

That’s the very reason the software company Red Maple created Clever Division. The cloud-based software means that you don’t have to worry about hacks, breaches or even employee theft anymore.

Clever Division safeguards customer credit card numbers by dividing up the information, locking it up in different cloud-based vaults, and deleting data. The sensitive information is scrambled, incomplete and therefore, useless to cybercriminals.

The beauty of Clever Division is that customers can place orders online, by phone, email and text. The rest is up to you. Customers can provide you with some of their credit card numbers – or none at all. Instead, the system automatically generates an email, text or phone call to the customer so that they can enter the remaining numbers or their entire credit card information.  That means you never see it. After that, your processor verifies the credit card number and Clever Division delivers a secure token to finalize the sale.

The two-factor authentication means the full credit card is never stored, so the data remains separate and secure. It literally takes the weight off the shoulders of business owners – who no longer have the burden of protecting data from savvy malware and cyberattacks.

This kind of cloud-based security system drastically reduces theft and fraud because it eliminates data network breaches, employee theft, and reduces your PCI footprint. In some cases, you can qualify to use an SAQ-A.

Cloud Security

But not all cloud software systems are as safe as Clever Division.  In a 2022 State of Public Cloud Security Report, many organizations listed cloud security as a top IT priority, but they still weren’t following basic security practices such as maintaining strong passwords.

Most experts agree that on-premise security systems can be more vulnerable than cloud security.  This is because of the human error factor.  Businesses may be slow to detect and respond to attacks while cloud computing uses automated software to mitigate threats as they occur and constantly monitor the system.

In 2023, the answer to better security, less cost and more flexibility for businesses will be found in the cloud. According to the McKinsey Global Report, cloud technology will be the best way to provide maximum security for your data.

The post On Cloud 9 in 2023<br/> <span class="kn-sub-title"><em>Experts say businesses are demanding better security with Cloud-based solutions like Clever Division™</em></span> appeared first on Red Maple.

As 2022 goes down in history as a year of inflation, supply and demand issues, and slow growth, experts predict 2023 will be a year of renewed growth for businesses that stay competitive with omnichannel strategies that include their brick-and-mortar stores plus mobile, social network shopping, sustainability and online shopping sites. Those businesses will also have to invest heavily in cybersecurity, experts say, as some predict there will be a “massive increase” in cybercrime next year.

Cyberattacks

While businesses can thrive in 2023, experts say they will need to make cybersecurity a priority in order to hang onto their proceeds.

In 2022, the average cost of a data breach in the U.S. was nearly $9.5 million, the costliest country in the world. A Forbes study shows that cybercriminals can penetrate 93% of company networks and that many security executives say they’re unprepared for the threats that lie ahead. In 2021, businesses suffered 50% more cyberattacks per week than in 2020. In 2022, malware attacks increased 11%. Attacks are expected to double by 2025, costing companies worldwide $10.5 trillion every year.

One reason for the increase is that businesses are becoming more connected and exposed to multiple devices on the Internet of Things (IoT), but have been spending less money and time on security. In 2023 experts at Thought Lab say the main causes of the attacks will come from “misconfigurations, human error and poor maintenance.”

In addition, criminals are getting more sophisticated with artificial intelligence and new program languages that cybersecurity tools aren’t designed to catch, letting the attacks go undetected.

Since on-site environments aren’t as secure as cloud environments, a McKinsey Global Report says cloud technology in 2023 will become the de facto method for maximum security.

Cybersecurity

Businesses need to mitigate the alarming increase of attacks by getting out of the data-storage business. With software like Clever Division by Red Maple, there’s no need for retailers to hold onto any customer credit card information. Instead, that sensitive data should be moved to the cloud.

Not only does that take away the reason for hackers to target your business, it also assures customers that you’re protecting their private information. Almost every consumer knows about credit card breaches at major retailers like Target, and 93% of them say they’re concerned about their personal credit and debit card information. This means retailers must make securing data a priority. Hackers and ransomware threats can harm your bottom line and ruin your reputation to the point it goes out of business.

“I’d say the biggest benefit Clever Division offers our 70 million users worldwide is peace of mind. They don’t have to worry about cyberattacks, being liable for breaches, or losing their customer data. It’s reassuring to know their data is safe and secure.”
– Jennifer Robertson, CEO of Red Maple.

Clever Division is the most secure PCI platform on the market today. It protects your company and customers from theft, fraud and data breaches.

This is how it works:

1. Customers can place orders online, by phone, email and text.
2. The software then sends the customer a link with two-factor authentication where customers collect and confirm the credit card numbers.
3. Then, the cloud-based security software instantly divides and scrambles the data, locks it up in separate vaults, then sends the business an encrypted token from your processor verifying the sale. It all happens in the blink of an eye.

Clever Division simply stores the information for businesses – taking away any reason hackers would want to breach your system. Better yet, Clever Division fully integrates with more than 15 major credit card processes, so you can keep using the one you already have.

2023 Retail Trends

Once security is in place, businesses can prosper by meeting their customers whoever, wherever and whenever they shop in the New Year.

Omnichannel should be omnipresent.

Even with the reopening of physical stores, 75% of consumers who started shopping online during the pandemic say it’s now part of their lifestyle.

In 2022, global e-commerce grew to $5.7 trillion. Worldwide, experts predict retail e-commerce will reach $8 trillion in 2026.

That means retailers must focus on all of their platforms at once: buildings, online, mobile, and social media.

New data shows 75% of buyers visit multiple channels before actually buying something. For example, a female shopper may see a new dress on her phone through social media, read reviews about it, visit the store website to learn more, search online for a better price, then go to the store to try it on. So, here are ways retailers can create a fluid omnichannel experience.

• Offer flexible, convenient delivery times and options to return products.  With inflation and tight budgets, shoppers will return something if it isn’t exactly right for them. In fact, 67% of all shoppers check return policies before they click ‘buy’, so make sure you have a simple, quick process. The good news is that 92% of consumers say they will buy from a brand frequently if the return process is easy.
• With tighter budgets, 62% of shoppers are now buying pre-owned items. The brands Patagonia, Levi’s and REI focus on re-commerce efforts to meet the desires for people to reduce and re-use products by purchasing or selling secondhand.
• Mobile is a must. Shoppers need to be able to easily shop and pay using their mobile devices. Most customers, especially Generation Z, exclusively use their phones instead of computers, to shop online. 71% of all retail traffic comes from mobile devices, according to Statista, and mobile sales account for 61% of online shopping orders. M-commerce is also growing. By 2024, mobile sales are expected to reach $4.5 trillion and makeup nearly 70% of all retail e-commerce sales.
• Use social commerce to market and sell to customers. Every day, more customers are connecting with their favorite stores – and learning about new ones – first on social media. In 2023, social commerce is expected to generate nearly $31 billion or 20% of global retail e-commerce sales.  Accenture believes social media will “sweep the world” by 2025, growing into a $1.2 trillion wave of change  and reach almost $3 trillion by 2026.  Businesses should focus on creating unique content per each social media audience, including new technology like AR and VR to drive engagement and provide instant access to customer service around the clock. “It’s word of mouth on steroids.” Sandie Hawkins, GM of TikTok in North America said about social commerce.
• In stores, personalize the experience for shoppers by allowing associates to access customer account details. 60% of consumers say they’ll become repeat customers after a personalized shopping experience. Also, make sure store inventories are accurate so that people don’t show up to purchase something that isn’t available. Experts expect BOPIS or buy online and pickup in the store will continue to be popular in 2023.  In fact, BOPIS globally is predicted to be a $703 billion market by 2027.
• Build up good reviews. People want to buy products and services they trust and as many as 80% of shoppers rely on reviews first.
• Make customer service a priority. Live agents or chatbots should be able to track shipments, process refunds and help find stock. Customer service will be critical in 2023 as 87% of consumers say they’ll leave brands that don’t help meet their needs. Since e-commerce and social commerce never close, make sure your agents are available 24/7, 365.
• Seriously consider sustainability and eco-conscious shopping. More than half of shoppers (52%) say they value sustainability more today than before the pandemic. So, consider investing in recyclable packaging materials, giving shoppers options to have all of their items shipped at once, and offering pre-owned items. Also consider aligning your business with nonprofits that improve lives and/or the environment.

As you look into the New Year, remember that customers want to be met whatever channel they’re on, whenever they’re on it. While omnichannel is your best strategy for 2023, also remember to invest in cybersecurity to keep the profits you’ve worked hard to earn.

The post 2023 Trends for Retail: Cybersecurity and Omnichannel Business<br/> <span class="kn-sub-title"><em>To thrive in the New Year, businesses need to meet customers everywhere, 24/7</em></span> appeared first on Red Maple.

The holidays are the biggest time of year for retailers and cybercriminals. From November through January, businesses on average earn about 20% of their annual sales, while cyberattacks like ransomware increase 30%, according to researchers. Last year, cybercrime cost the global economy $6.1 trillion. But this year, merchants will be safer than ever before. That’s because Red Maple’s security software Clever Division now gives merchants the option to not take any credit card information from their customers to make purchases. Not one digit. No data means thieves have nothing to steal, hack or breach.

“More and more merchants don’t want to see or even hear the credit card numbers from customers. It leaves them wide open to criminals who are working round-the-clock to steal information through employee theft, fraud, digital hacks and breaches. That’s why we created these new options for merchants in our Clever Division software,” said Patrick Hodo, Red Maple CTO. “When you don’t take or store someone’s financial information, no one can take it from you.”

Cybercriminals have been taking from plenty. Hackers have breached nearly every major business from Facebook to Walmart to the federal government and stolen trillions of personal records, according to HaveIbeenpwned.com.  (Check to see if your company, email or website has been hacked.)

“The Gold Standard is to take no credit card at all.”
– Patrick Hodo, Red Maple CTO

Clever Division is the most secure product on the market for business-to-business and business-to-consumer transactions. The software is used by small, local businesses to major international corporations including a national consumer chocolatier, a major football team, and a global outdoor clothing company.

The security software allows businesses to take orders online, by phone, email, text and fax. Your customer-service team can securely enter customers’ credit card numbers with two-factor entry using the most secure PCI platform available. In that case, your business would enter the first four digits and the last four digits of the card number, and then the customer would enter the middle four digits after receiving a secure link via text or email.

The revolutionary change is that Clever Division now can also put customers 100% in charge of their own information with two new options:

1. Dial in your card – When businesses take orders over the phone, customers can receive a phone call on their secondary line – while the merchant holds – and type in their own credit card numbers.
2. Click to pay – When merchants take orders, customers can receive a secure link via text or email that shows the invoice and allows them to enter in their own credit card numbers.

The customer information goes into a secure customer portal.  Once the numbers are verified with your processor, Clever Division delivers a secure token to complete the order.  Simultaneously, Clever Division scrambles the data and divides it among separate, secure vaults. The software protects companies from credit card theft because even if hackers were able to breach the system, they would only find incomplete meaningless data.

If businesses don’t accept credit card information, they no longer have to comply with Payment Card Industry (PCI) regulations to ensure the security of credit card transactions.

“The Gold Standard is to take no credit card at all,” said Hodo. “That’s the peace of mind Clever Division offers businesses and their customers.”

Hodo says the dial-in-your-card option adds extra security for salespeople working from home or on their cell phones.

“Salespeople can now be anywhere and still securely accept credit card information on their cell phones which they weren’t able to do before now,” says Hodo. “It also solves the problem of customers giving out their credit card information on business phone systems that record every call. Now, no one will ever hear or track the numbers. Not the salesperson, the business, or the phone recording.”

The secure customer portal also allows recurrent customers to check and pay invoices to accelerate accounts receivable so that businesses get paid more quickly.

Company Contact: Jennifer Robertson, jrobertson@redmaple.com or  830-280-0400

Media Contact: Diane White, Diane@DianeWhitePR.com or  918-770-3905

About Red Maple

Red Maple specializes in developing turnkey solutions that natively expand the capabilities of Dynamics 365 for Operations. Globally deployed by 500+ companies, Red Maple’s solutions support complex business processes for credit cards, commissions, recurring billing, revenue recognition, and more. The company’s Advanced Credit Cards for F&SCM and BC enables businesses to securely accept and process credit card payments using native integration without hidden costs. Using pre-integration with multiple processors and gateways, Red Maple provides an omni-channel experience with processing from native client, Retail (mPOS/ePOS) and integration with numerous e-commerce engines.

The post Red Maple’s NEW Clever Division options set THE GOLD STANDARD for credit card security<br/> <span class="kn-sub-title"><em>Customers click a link to pay and they’re done. Businesses never see the card number. </em></span> appeared first on Red Maple.

Boerne, TX – This holiday season, experts are predicting fewer profits for businesses and more cybercrime. New reports on holiday shopping show Americans are going to spend less now through the end of the year because  most consumers and more than 90% of CEOs – believe the economy is headed into a recession. Insider Intelligence predicts online sales will rise just 9.4% to $1 trillion; the first-time growth has slipped into single digits. At the same time, online fraud always explodes around the holidays.

Even though high inflation will cause some consumers to play the role of Scrooge, experts at software company Red Maple have four tips for retailers to increase sales this holiday:

Keep it simple. Make shopping an easy, fun experience online and in person. That means clear navigation channels with a seamless path to checkout. Ensure customers can easily shop on their phones and tablets since three out of every four dollars spent online in 2022 is made with a mobile device.

Experts also recommend a succinct menu, an easy-to-find search bar and top-selling items at the top of the homepage. The checkout process is also critical. One survey says that 21% of U.S. shoppers leave their shopping carts because of a long, complicated checkout process. Don’t require people to create an account. Instead, offer guest checkout for first-time customers who may not trust your business yet. Give customers several easy payment options like Apple and Google Pay as well as credit cards. Offer flexible payment options like Buy Now, Pay Later (BNPL) and Pay overtime. Customers used these payment methods 20% more in 2021 than in 2020.

Make it worth their while. Customer incentives can drive customer loyalty. Conversely, when you don’t treat repeat customers as special, you can lose their business. Here are the facts that drive those conclusions:

• 75% of customers favor companies that offer rewards.
• More than half of U.S. consumers have left a brand they were loyal to for a competitor that better met their needs.
• 48% of people expect specialized treatment for being a good customer.

In an economy where every dollar counts, for some consumers, they are more likely going to buy something at a store where they get a reward, loyalty discount or cash back.

Make it an experience. From the moment your customer lands on your website, they should be enticed by engaging pictures and content. Use explainer videos to show how easy products and services work, and graphics that offer step-by-step instructions.  Also, have someone available to answer questions via chat, chatbots with the option to be transferred to live support and phone numbers to reach customer service representatives during store hours.

Also, make the return experience easy and convenient by allowing online customers to drop off returns in-store and offering contactless return kiosks like those at Kohl’s stores. Prominently display your return policy and include instructions about how gift recipients can reuse original shipping and packaging for returns. The numbers are startling about the importance of online returns. More than 60% of shoppers would continue shopping at a store after a good return experience, while 65% would stop buying after a poor experience, according to the NRF.

Make it safe for shoppers. Just like consumers, criminals love the holidays and take advantage of busy, distracted shoppers and fatigued retailers. That’s why retailers should put as much effort into cybersecurity as any other shopping enhancement.  It’s already a $6 trillion a year global problem. By the year 2025, expert’s expect cybercrime damages will reach $10.5 trillion a year.  The best way to protect your company and your customers from theft, fraud and data breaches is with software like Clever Division by Red Maple. The security product safeguards customer credit card numbers simply by not storing them. Instead, Clever Division uses two-factor authentication to collect and confirm the information without ever writing the entire credit card number into a database.

While experts say ransomware attacks increased 600% globally in the last two years, your business won’t be a target with Clever Division. With the software, businesses will never need to store personal information again, leaving the cybercriminals nothing to take and hold hostage. Unfortunately, a survey last year shows 83% of organizations hit by a ransomware attack gave in to attackers’ demands and lost millions.

Company Contact: Jennifer Robertson, jrobertson@redmaple.com or 830-280-0400  | Media Contact: Diane White, Diane@DianeWhitePR.com or 918-770-3905

About Red Maple

Red Maple specializes in developing turnkey solutions that natively expand the capabilities of Dynamics 365 for Operations. Globally deployed by 500+ companies, Red Maple’s solutions support complex business processes for credit cards, commissions, recurring billing, revenue recognition, and more. The company’s Advanced Credit Cards for F&SCM and BC enables businesses to securely accept and process credit card payments using native integration without hidden costs. Using pre-integration with multiple processors and gateways, Red Maple provides an omni-channel experience with processing from native client, Retail (mPOS/ePOS) and integration with numerous e-commerce engines.

The post Retailers Could Have a Blue Christmas Without You<br/> <span class="kn-sub-title"><em>Four tips to counter slower sales, more online fraud this holiday</em></span> appeared first on Red Maple.

Imagine this scenario. You’re working out of town, and someone steals your iPhone. It is several hours before you realize it is missing and once you figure it out, it’s too late.  The thieves have taken over your phone. They change your Apple Id and take over other devices linked to this ID. They empty your accounts linked to various money apps. Apple takes over and freeze everything. This actually happened to someone who owns a small business and runs much of it from his mobile device. It happened quickly while he was sleeping. One thing that could have helped prevent this massive data breach and theft was having two factor authentication on the account.

We have talked about two factor authentication many times before. It is a key step to help protect your private data and information and potentially help prevent a nightmare scenario like the one we described above.

Like nearly everything related to technology and cybersecurity, two factor authentication is constantly changing and evolving. And it has evolved into what is now commonly called MFA – or multi-factor authentication.

Two factor authentication is a method sometimes referred to as two-step verification or dual-factor authentication. It is a security proves and the user provides two different factors to “verify themselves” and is sometimes referred to as two-step verification or dual-factor authentication. The goal is to protect the user and the site or sites the user is accessing.

Typically, you verify identity using two of three factors. The first is something you know such as a passcode. The second option is something you have, such as a key – a secure token or a cell phone are good examples. The third is something you are – such as your fingerprint.

In addition to fingerprints, more companies are using biometric scanners for retinas and faces as well.  But the most common method for extra authentication is typically a numeric string – with several digits sent to a phone such as a code that can only be used one time. The code could be sent via SMS text message or via a special phone app called an “authenticator.  There are several apps affiliated with names such as Microsoft or Google.

Multi-factor authentication is self-explanatory. It takes two-factor authentication a step further and requires multiple methods of verification. Both two-factor and multi-factor are put in place to allow a user to gain access to something that requires security, such as an online application, an account, or a VPN.  Using MFA provides the user with strong identify protection and access management. Using multi-factor authentication will help users and companies decrease the likelihood of a successful cyberattack and protect valuable data and information.

Now more than ever, MFA is a necessary precaution companies should take. Here’s why.

According to Microsoft, there are more than 300 million fraudulent sign-in attempts to their cloud service every single date.

Fraud and cyberattacks are not slowing down. It doesn’t take much to cause a data breach. Just one compromised password can you’re facing a treacherous situation like the one we shared at the beginning.  That is why the new standard is multi-factor authentication. MFA significantly reduces the risk of a breach. Adding in the extra layers of account security makes it more difficult for cybercriminals to break into accounts and steal valuable date.

With an extra layer of account security in place, it becomes much, much harder for cybercriminals to compromise accounts and access corporate data.

Multi-factor authentication secures business accounts by enforcing additional authentication requirements, or factors, on top of the standard username and password. And it works.

Microsoft reports that research shows MFA can prevent 99 percent of attacks that target users’ credentials – the most common being passwords.

There are many options out there that provide MFA for your company. Many will offer a free trial and interactive demos of solutions to help the one that best fits your situation.  Here are some things to review when searching for a multi-factor authentication system.

• Is it user friendly?
  Make sure you find a program that is easy for your users/consumers to use. The best option is an MFA with several options for verifying their identity.
• Does it provide adequate right coverage for your company?
  Most MFA programs can customize according to your company’s needs. Make sure you find a solution that can provide security for all of your users and the different applications. In addition, choose a program that will be easy to use and implement in your workplace environment as well as for your customer/user base.
• Will it integrate easily to other apps?
  Most MFA’s have integration built in to work with popular business applications. This will help both your users as well as allow you to manager your own security network.
• Does it allow for administrative control?
  A good MFA program will provide your admins with more control over your data and applications that it provides admins with far more control over access to corporate data and applications.  Make sure the solution you choose will allow you to have policies at several levels: per-application, user and group level and global level.
• Does it provide good reporting and data analytics?
  One key aspect will be inf your MFA program provides good reporting and analytical stats to help you get a better understanding of your company’s security issues. Make sure the reports are easy to access.
• What is the cost?
  As with anything, cost is also an important factor to consider. While many programs will offer “free” set up for you, but make sure you look at the costs of all the necessary features (such as reporting)

At Red Maple, we offer a software program for retailers that provides an extra layer of security called Clever Division. To find out more, click here.

The post The newest trend in security: multi-factor authentication appeared first on Red Maple.

Supply issues. High employee turnover. The highest inflation in four decades. Unsold summer stock. Just before the start of the 2022 holiday shopping season when businesses earn as much as 30% of their annual sales, retailers are on uncertain ground. This shopping season will be the first in years that happens during a bear economy or when a market experiences prolonged price declines.

Despite that, the National Retail Federation (NRF) forecasts retailers can increase sales this year by between 6% and 8% over last year if they focus on key marketplace strategies including making e-commerce simple, delivering products and services faster, offering incentives, improving cybersecurity, and stepping up customer service. In a nutshell, the key to making money this holiday season is making everything convenient and worthwhile for customers like never before.

The prediction comes with a big caveat.

Retailers must make changes now because customers, who normally wait until Halloween, have already started their holiday shopping.

One reason for the early shopping is that right now they can get major savings from stores trying to get rid of inventory to make way for holiday goods. Consumers want those deals today while they are happening.

A second reason is shipping supply issues and inventory. Research by McKinsey & Company shows 51% of consumers are concerned about inventory and slow shipping times this holiday. Businesses need to ensure customers there is plenty of stock, or if there is low inventory, clearly communicate about possible delays so that consumers can make alternate plans. Retailers should also make the time today to streamline their pick, pack and ship procedures.

A third reason consumers are already holiday shopping is financial insecurity. According to a March 2022 survey by the University of Michigan, 32% of consumers expect their financial position to worsen in the year ahead. The university says that’s the highest percentage recorded since it started the survey in the mid-1940s.

The survey also found nearly half of consumers worry about inflation and are planning to reduce their holiday spending. All of that adds up to a season where shoppers will be careful how and where they shop and make every dollar count.

If retailers don’t bend over backward for budget-conscious customers in stores and online, they’ll go elsewhere to spend their precious dollars.

Here are four tips to help retailers make more money than last year and have a happy holiday:

• SIMPLICITY. Keep it simple. Make shopping an easy, fun experience online and in person. That means making it easy to navigate and find items along with a seamless path to checkout.

Ensure customers can easily shop on their phones and tablets, since three out of every four dollars spent online in 2022 is made with a mobile device.

Keep the choices limited. If you’ve ever been to a restaurant with 10 pages of dinner options, you’ll understand the feeling of being overwhelmed by too many items to consider.

To make it easy to find holiday items, showcase them.

Decide which products you’ll sell this holiday and bundle items for the best pricing. You can showcase holiday items on your homepage or create a special section in your navigation for those items.

Most importantly, prepare by auditing your inventory and presenting good prices and descriptions of products. If you can, enable a ‘compare products’ feature, so that shoppers can determine the best value.

Experts also recommend a succinct menu, an easy-to-find search bar and top-selling items at the top of the homepage. The bottom line is if they can’t find what they’re looking for easily on your website, they’ll find it somewhere else.

Finally, the checkout process is critical. One survey says that 21% of U.S. shoppers leave their shopping carts because of a long, complicated checkout process.

Optimize the process by putting all of the check-out forms on one page. If people using phones have to wait for multiple pages to load, studies show they are likely to abandon their cart.

A full 35% of shoppers abandon a purchase when checkout is too difficult, according to reviews.

Don’t require people to create an account. Instead, offer guest checkout for first-time customers who may not trust your business yet. Also, give customers several easy payment options like PayPal, Apple and Google Pay, Venmo and credit cards. Also offer flexible payment option like Buy Now, Pay Later (BNPL) and Pay over time. Customers used those payment methods 20% more in 2021 than in 2020. Retailers saw the benefits too. One business said the average order value increased by 50% after implementing BNPL. Experts predict the BNPL payment in the U.S. will grow by 66.5% by the end of 2020.

For ultimate convenience, let shoppers send items to different addresses with different shipping options.

Consider gift cards to upsell at checkout and special holiday offers like free-gift wrapping. With porch pirate theft on the rise, tracking information is also critical to many shoppers who want to follow the order from the moment its ordered to their door.

• INCENTIVES. Make it worth their while. Customer incentives can drive customer loyalty. Conversely, when you don’t treat repeat customers as special, you can lose their business. Here are the facts that drive those conclusions:

• 75% of customers favor companies that offer rewards.
• More than half of U.S. consumers have left a brand they were loyal to for a competitor that better met their needs.
• 48% of people expect specialized treatment for being a good customer.

If you’ve ever received a coupon in the mail for your favorite restaurant that you frequent, only to notice in the fine print that it just applies to new customers, then you know how it feels. It’s as if the business only values new customers when it should be courting its existing customers. After all, 65% of existing customers make up a company’s business and statistics show they are willing to share their positive experiences with 11 other people.

When you send promotion emails, clearly state you’re recognizing long-term customers for their loyalty. New studies show young people care most about special treatment. According to the Connected Shoppers Report, Millennials and Gen Zers value exclusive access to limited products and experiences nearly two times more than Gen X and Baby Boomers. According to the report, loyalty is the new brand differentiator.

In an economy where every dollar matters for some consumers, they are more likely going to buy the same-priced item you’re selling on a website or store where they get a reward, loyalty discount or cash back. A good loyalty program is easy to use with a phone number or email instead of an account number and have membership-only benefits. Putting expiration dates on the rewards will ensure they return to the store quickly to cash in on the rewards.

Customers can also be incentivized by shopping at businesses that donate to particular causes and/or that have committed to sustainability and are environmentally conscious. In fact, 78% of customers say environmental practices influence their decision to buy from a company.

If you recycle, re-use or have reduced your packaging as Amazon just did, highlight your efforts to entice customers to shop with you.

You can also offer members early access to shopping, free expedited shipping, and exclusive events and products.

• SERVICE. Make it an experience. From the moment your customer lands on your website, they should be enticed by engaging pictures and content. Use explainer videos to show how easy products and services work, and graphics that offer step-by-step instructions.  Also, have someone available to answer questions via chat, chatbots with the option to be transferred to live support and phone numbers to reach customer service representatives during store hours.

Customers are wise about fraudulent sites and will often turn away from businesses without contact information listed clearly on their websites.

Ensure your representatives are in the loop about inventory, shipping timelines, backorders and delays. Offer instant text or email messaging about their order status.

Include a page about frequently asked questions to reduce calls to service centers and make it easier for customers to find answers to common questions. Update the page with holiday-specific information like new store hours and returns. A study found 76% of service agents think the phone is the preferred method of communication to talk about complicated questions and complaints.

If customers have a poor online shopping experience, 44% will never return, and 12% will leave a bad online review. Since more than half of all shoppers read reviews before making a purchase decision, that will radically impact sales in the long run.

If you don’t already, implement the popular BOPIS or Buy Online, Pick Up in Store. With BIPOS, customers don’t have to wait in line to check out and your order is often ready within the hour. During the pandemic, BOPIC grew 107%. Forecasts indicate it will continue to grow every year by at least 15%. One study by Raydiant State last year found 60% of consumers plan to keep using it the same amount or more often within the next year. Retailers love it because they save on shipping costs. In fact, 74% of retailers report shoppers bought at least one more product while in the store to pick up the purchase.

You can also offer consumers a good shopping experience by offering tap-and-go payments with credit cards.

Also, make the return experience easy and convenient by allowing online customers to drop off returns in-store and offering contactless return kiosks like they have Kohl’s stores. Prominently display your return policy and include instructions about how gift recipients can reuse original shipping and packaging for returns. Remember to be a little more flexible during the holidays when so many purchases are gifts. Whatever your policy is, make sure it is transparent and fair.

The numbers are startling about the importance of online returns. More than 60% of shoppers would continue shopping at a store after a good return experience, while 65% would stop buying after a poor experience, according to the NRF.

Protect your company and customers from theft, fraud and data breaches.

• SECURITY. Make it safe for shoppers. Just like consumers, criminals love the holidays and take advantage of busy, distracted shoppers and fatigued retailers. That’s why retailers should put as much effort into cybersecurity as any other shopping enhancement. While you may guess most attacks come from outsiders, a Forbes investigation found 95% of all cybercrime and security breaches are due to human error. That means people are getting into business networks from employee mistakes. It’s already a $6 trillion a year global problem.

By the year 2025, experts expert cybercrime damages will reach $10.5 trillion a year.

The best way to protect your company and your customers from theft, fraud and data breaches is with software like Clever Division by Red Maple. The security product safeguards customer credit card numbers simply by not storing them. Instead, Clever Division uses two-factor authentication to collect and confirm the information without ever writing the entire credit card number into a database.

Clever Division stops employee theft because workers cannot see customers’ account numbers. It also takes away the reason bad actors want to hack a business, because if there is a breach, scammers will only find scrambled, incomplete, and unusable information. While experts say ransomware attacks increased 600% globally in the last two years, your business won’t be a target with Clever Division. With the software, businesses will never need to store personal information again, leaving the cybercriminals nothing to take and hold hostage. Unfortunately, a survey last year shows 83% of organizations hit by a ransomware attack gave in to attackers’ demands and lost millions.

Other attacks hit shoppers directly in their email.

Phishing

• Consumers will receive phishing emails that try to trick consumers into giving up login credentials.
• They’ll then try those credentials on hundreds of other websites, called credential stuffing, hoping the person uses the same username and password for multiple accounts.

Brand Spoofing

• This is when criminals create realistic looking, but ultimately fraudulent websites.
• They lure customers into revealing their credit card information.

While retailers can’t prevent phishing, credential stuffing, and brand spoofing, they can protect customers every single time they interact with the business. Multiple studies show cybersecurity plays a big role in building customer confidence and having a better customer experience.

Likewise, other studies show consumers have stopped buying and using services because of privacy concerns. Using recognized cybersecurity software will not only safeguard your customers, it will also protect your reputation and bottom line during a shopping season when you may be fighting to earn and keep every dollar.

The post 4 Tips For Retailers To Have A Happy Holiday: Simplicity, Incentives, Service And Security<br/> <span class="kn-sub-title"><em>Competition is expected to be fierce for customers who have already started shopping</em></span> appeared first on Red Maple.

It’s been a challenging two years for the retail industry. First, a pandemic stretched the limits for retailers. Covid-19 sent millions online to shop and e-commerce reached a whole new level with a record number of shoppers going online. That trend continued to grow throughout 2021 and into this year. Despite challenges such as supply chain issues, labor shortages, cybersecurity threats and now inflation, ecommerce continues to thrive.

According to Statistica, 80 percent of Americans shop online. The numbers are expected to continue growing in 2023 but the competition will grow as well. It’s vital that retailers stay relevant and track the latest trends.

Experiential shopping

From augmented reality to the latest trends in AI, technology provides online retailers the opportunity to provide better experiences for shoppers.

According to the Oxford Dictionary, augmented reality is “a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.”

In simple terms, as explained by Investopedia, it is an enhanced version of the real physical world which is achieved using digital visual elements, sound, or other sensory stimuli, delivered via technology.

Augmented reality (AR) is “an enhanced version of the real physical world that is achieved through the use of digital visual elements, sound, or other sensory stimuli and delivered via technology”. It is relatively new but is also a growing trend. Think of Snapchat filters that are popular among young people, such as the funny sunglasses cartoon features that you can transpose onto your face.  That is one example.  Retailers can use this technology to create a better experience for shoppers.

According to Retail Technology.co.uk, 48.3 million people will engage with AR on social media this year alone which is a trend that will continue to grow in the future.

AR allows shoppers to engage with a product without touching it. For example, a customer could visualize how clothing will look on them or how a product will fit into their homes or lives.

Here are some examples of AR in a Retail Setting

Virtual Fitting Rooms: This allows customers to try on products. RFID technology scans the products, which a livestream camera will overlay onto a shopper’s body. These types of AR interactions also have a 94% higher conversion rate, according to Shopify.

Virtual product tours: Retailers can offer experiential retail in-store with virtual reality experiences and livestreams through a customer’s smartphone. Another popular tool is the “mirror” with a touchscreen that allows shoppers to find products or get recommendations.

Flexible Payment options

New technology provides faster and better options for customers ready to buy. According to Shopify, traditional checkout experiences are out-of-date and there are now several new smart checkout options that make it easier for shoppers to safely finish their transactions. Mobile Point-of-Sale technology is becoming a popular option for shoppers and provides a variety of payment options.

Some of the newest technology trends for retailers include:

• Contactless payment: This gained popularity during the onset of the pandemic and continues to be a favorite method for many people.  Shoppers easily tap a credit card or mobile device on the payment terminal and voila – they are out of the store quickly and painlessly.
• Payment plans: The buy now pay later (BNPL) trend also found solid footing during the pandemic and continues to be a popular option as shoppers deal with higher prices and inflation. Almost one-third of shoppers say they abandon their shopping cart if there is not a BNPL option, according to Shopify. This method allows shoppers to make payments without interest; similar to layaway, which was popular in the 1970‘s and 80’s. Some options include Afterpay, Klarna and Affirm.
• Digital receipts: Most customers prefer a digital receipt instead of paper. Research from Capgemini.com shows 63 percent prefer it.  This method is a win-win, helping reduce paper waste and allowing retailers to collect customer data by emailing or texting a receipt.
• Self-checkout: No explanation needed. This option is also gaining popularity.
• Variety of ways to pay: In this digital age, variety rules.  Consumers want the option to pay in a variety of ways: debit cards, credit cards, online money transfers, such as PayPal and Venmo, and mobile wallets, such as Apple Pay.

Safety

As online shopping soars so does cybercrime. According to Dataprot.net,

59% of Americans report experiencing cybercrime in some form. This is a costly problem. So far, cybercrime has caused $6 trillion in damage in 2022 alone.

There are many ways retailers can protect their systems and their customers’ data.   Getastra.com offers these key tips for retailers to protect their site and their customers from cybercrime.

Get a Secure Server Layer (SSL) Certificate: An SSL will encrypt sensitive data that could be shared across the internet. It makes sure that the information will only reach the intended recipient.

Use Rock-Solid Firewalls: This is key in protecting your site from spam, malware, and other attacks.

Invest in Anti-Malware Software: This is recommended for all of your electronic devices and computer systems.  This software should detect and block malicious software also known as malware. According to Getastra.com, an effective anti-malware program will scan a computer system to prevent, detect and remove malware.

Comply with PCI-DSS Requirements:  This should be a regular practice for anyone who takes credit cards, as it is required.  PCI-DSS stands for Payment Card Industry Data Security Standard, and it protects all credit card data.

Use Multi-Layer Security: Having a variety of security layers strengthens your site against attacks. One prime example is  two-factor authentication.  After a user logs into a site, they must provide a second method, typically a text message or an email of authentication. This helps prevent criminals from getting through.

Red Maple’s Clever Division utilizes this technology with their patented solution for collecting credit card information during a purchase. The customer only provides part of the credit card number on the e-commerce site. They then provide the rest through a secondary method, either text, email, or phone call. It is combined into a secure token to complete the purchase. The retailer will never stores the entire credit card number, so if a hacker gets through, they cannot steal valuable information.

The post From Virtual Reality to Contactless Checkout, the latest Tech Trends for Retailers appeared first on Red Maple.

Boerne, TX – Twenty-five years ago, Jennifer Robertson started Red Maple to deliver high-performing, easier to use, and more secure solutions to maximize the power of Microsoft Dynamics 365.

Robertson knew she could deliver better products at a lower cost. Now one-quarter of a century later, Red Maple’s software additions and extensions have helped businesses from retailers to finance to processors grow strong and prosperous just like the Red Maple tree itself.

Security and safety is our other strength. While businesses on average fall victim to cyberattacks every 11 seconds, Red Maple’s Clever Division is the most secure platform on the market today. The revolutionary software uses two-factor authentication to collect and confirm credit card numbers without ever recording or storing the entire number. Clever Division is helping businesses across the globe prevent major financial loss and work disruption.

With Red Maple’s Microsoft 365 solutions, you can automate your processes, improve performance and respond quickly to your customers without sacrificing security.

The post Red Maple: 25 years of making businesses more efficient, successful and secure appeared first on Red Maple.

Merchants are scrambling to comply with new rules by Mastercard that dictate how they sign up, notify, and allow customers to cancel subscription services like food deliveries, data storage, fitness plans, and other products. Companies need to review and update their policies and practices for payment rules to ensure they are in compliance before the September 22, 2022 deadline. Fortunately, there’s a simple solution. Red Maple’s Clever Division software protects businesses from theft, fraud, and data breaches, and brings them into compliance with Mastercard’s new subscription rules.

“Most businesses aren’t ready for this. They don’t necessarily have the right tools in place. Clever Division gives them the ability to comply with Mastercard’s rules quickly and easily,” says Patrick Hodo, CIO of Red Maple.

To know how Clever Division works, first, you have to know about Mastercard’s mandate for subscription transactions, which are agreements to pay a set sum for access to a service or feature. The payment network processor announced them in December 2021 and set the deadline for September 2022 to give businesses time to comply. The requirements were announced right after Visa, the largest payment network processor, implemented similar rules in 2019.

On its website, Mastercard says the new rules are designed to create better experiences for every participant in the payment system from the consumers to merchants and banks. The rule changes require merchants to:

• Gain cardholder approval at the conclusion of a free trial period before they start billing. Merchants are required to send the cardholder – either by email or text – the transaction amount, payment date, merchant name, and explicit instructions on how to cancel a trial.
• For each payment thereafter, the merchant must send a receipt to the cardholder for each transaction by email or text message with clear instructions on how to cancel the service online, not just by phone.
• All charges that appear on the cardholder’s statement must include the merchant website URL or the phone number of the store where the cardholder made the purchase.
• For recurring charges that happen every six months or longer, businesses must notify the customer of the upcoming charge and give them options to cancel between seven and 30 days before they are billed.

While Mastercard has not said what penalties merchants face if they don’t comply, it could deny their use of Mastercard in business transactions, and issue fines of $25,000 or more in egregious cases, according to Chargeback Gurus. Mastercard says it will be monitoring payment activity and communicating with acquiring banks to ensure compliance.

Merchants will now have to juggle new emails to customers who subscribe and sign up for free trials, track notifications, receipts, and cancelation options, which can cost thousands of dollars. That’s why Red Maple’s Clever Division software is a simple, affordable solution. It has a secure web portal for customers and businesses, with an easy-to-use dashboard.

With the click of a mouse, Clever Division will allow the following:

• Merchants can publish their subscription start and stop dates and exact costs for an endless number of products and services.
• Customers can log in and see what their upcoming charges will be and easily continue or cancel their subscriptions right in the portal.
• Merchants can generate automatic emails to get cardholder approval for subscriptions to start at the end of free trial periods.
• Merchants can automatically inform cardholders about pending and recurring charges in the days, weeks, and months ahead of new transactions.
• Merchants can generate emails that give clear instructions about how to cancel subscriptions along with company contact information.
• Merchants and customers can check and pay their bills, handle multiple transactions, add different payment methods, print invoices, track billing history, and more at their convenience, 24/7, 365.

To use the Clever Division portal, customers only need an email and a phone number, or two-factor authentication, to review their invoices and pay their bills.

“By providing these services through Clever Division, you’re giving everyone an easy way to understand the services and products they’re receiving, and the costs associated with them. This way, no one is ever surprised that a payment is due. This incredibly transparent process increases customer satisfaction and loyalty and reduces the number of chargebacks that unhappy customers make on their credit cards,” says Hodo.

While subscription services can save customers money by offering a lower cost in exchange for ongoing payments, some disreputable merchants have used subscription services to trick customers into paying for products and services with the hope they don’t notice the recurring charges.  Several “no obligation” free trial offers have secretly enrolled unwitting consumers into long-term contracts, according to the Federal Trade Commission. When customers figure out the scam, they will dispute the charges because they don’t recognize them or didn’t read the fine print and want to get out of the subscriptions. Those chargebacks cost honest merchants time and money to fight. Mastercard estimates 60% of their chargebacks were related to recurring billing in 2020. Of those, more than three-quarters of the cardholders claimed they did not authorize the charges.

Mastercard’s new rules not only help consumers understand what they’ve signed up for, and for how long, but they’ll also help merchants experience fewer complaints and chargebacks. In the end, Mastercard hopes its new rules will provide greater transparency about subscriptions and discourage merchants from using deceptive practices to keep the money coming in. Red Maple’s Clever Division software will allow you to play by the rules and provide your customers with outstanding service and support throughout the life of your relationship.

The post Software helps businesses comply with new subscription rules from Mastercard. PRICELESS!<br/> <span class="kn-sub-title"><em>There are some things you can’t buy without a subscription. For them, there’s Clever Division.</em></span> appeared first on Red Maple.

When Rodem Corporation needed a better way to effectively manage its sales team’s deals and commissions, they turned to Red Maple for help with its customized Advanced Commissions program. Rodem is a national company that distributes and installs processing machinery for a variety of industries such as dairy, pharmaceutical, and personal care items just to name a few.

About ten years ago they were searching for a better system to track and pay sales commissions to their team. Their sales team of 40 plus people all earned commissions based on what they sell and how much they sell. The system Rodem was using was outdated and cumbersome. They wanted something they could customize for their team and do it quickly, accurately, and securely.

That’s when they reached out to our team at Red Maple, and we offered a customized commissions management solution to them with our Advanced Commission software, which is fully integrated into Microsoft Dynamics 365 F&O. That is a big advantage for most companies who want to utilize this software. It allowed Rodem to assign each commissioned salesperson to the correct account, thus creating a simple and seamless process for the company.

The company saw an increase in efficiency which parlayed into an increase in productivity and then profitability.

Advanced Commissions is a software application that allows companies with a sales team to pay commission to anyone, anywhere, anytime.

For companies that have employees on staff who work in sales, being able to accurately fulfill their commissions is a very important feature for keeping a happy workforce and keeping the bottom line in check. Advanced Commissions from Red Maple is a powerful tool that provides a solution for companies that need flexible compensation and commission systems. It provides freedom of choice.

Advanced Commissions integrates with Dynamics 365 for Finance & Supply Chain Management.

There are five key features:

Commission Accruals: This allows companies to set up accruals of commission earned but not yet paid.

Commission Payments: Companies can pay employees, vendors or customers commissions. Commissions can be paid immediately, periodically (such as monthly or quarterly) or paid when payment is received. Companies can also calculate bonuses and compensation over time.

Quotas and Performance Measures: Quotas and other measures of performance can be tied to sales and budget projections which allows companies to have more accurate planning.

Adjustments and Re-calculations: This feature enables companies to make adjustments to commissions.

Territory (Geolocation) Commissions: Companies can track and calculate commissions by geolocation.

After Rodem successfully implemented the advanced commissions software program, they needed to expand their payment solutions and wanted to make sure they worked with secure credit card processors. They then added Red Maple’s Advanced Credit Card software to havesecure card processing.

This solution allows companies to handle multiple credit card transactions while also reducing the threat of fraud. Like Advanced Commissions, it also integrates with Microsoft Dynamics 365 for Finance & Supply Chain Management.

Some of the key features of Advanced Credit Cards for F&SCM include:

• Ready to go: Red Maple’s system works with a variety of processors.
• Make it simple: You can handle complex situation with different types of cards and different types of transactions.
• Do more with less red tape: Customers can also easily fulfill orders and invoices that have special features.
• Rapid Retail: Red Maple’s software is a true omnichannel among key platforms: card not present, e-commerce and retail.

For Rodem, implementing both Red Maple’s Advanced Commission and Advanced Credit Card for F&SCM provided a successful solution, resulting in more productivity and profitability. As online sales skyrocket, so does the number of businesses taking credit cards. With an overwhelming number of companies offering software solutions such as commissions and credit cards. It is important to ask the right questions when researching software solutions for your company.

1. How long has your company been in business?
2. What type of onboarding and ongoing support do you offer to clients?
3. What functionality and features does this solution offer?
4. Will this interface with my other applications?
5. What are the security measures in place?
6. Do you provide updates as needed?

Technology moves at the speed of light – or so it seems. It is too soon to know the projected cost of cybercrime in 2022 but all trends point to it being another record-breaking year. With ecommerce also hitting record numbers each year, cybersecurity is a growing always concern for nearly every company and organization. It is more important than ever to find safe and reliable software applications to help your company run smoothly and securely and find solutions and to protect your online business.

For 25 years, Red Maple has been providing key applications to help companies improve their internal and external operations. With hundreds of clients in the United States as well as worldwide, we work with you to find the best solutions.

In addition to Advanced Commissions and Advanced Credit Cards for F&SCM, Red Maple also offers a patented credit card portal called Clever Division, which allows companies to safeguard their customers’ valuable credit card information with a special, patented two-party authentication that locks part of the credit card number in a vault, in turn protecting it from hackers or cyberattacks, which is needed now more than ever.

The post Safe, secure, and reliable systems can help your company be more productive and profitable<br/> <span class="kn-sub-title"><em>How Advanced Commissions and Advanced Credit Cards for F&SCM (formerly F&O) can improve your bottom line</em></span> appeared first on Red Maple.

We may not be at war with Russia with our soldiers on the ground, but Russia has amplified its cyber warfare against America. In a recent Cybersecurity & Infrastructure Security Agency alert, the government is warning businesses and other organizations to take steps to reduce their risk of getting compromised and having “severe business degradation.”

“We encourage all organizations – regardless of size – to take steps now to improve their cybersecurity and safeguard their critical assets,” said the federal Cybersecurity & Infrastructure Security Agency to USA Today in March.

Since the Russian invasion of Ukraine, Fitch Ratings says cyberattacks on businesses and government agencies in the U.S. have increased by 1,885%. That’s not a typo. Attacks have surged 21% against retailers, 152% against educational institutions and 755% against government and healthcare.

More news broke in late March that election officials in nine states received phishing emails designed to steal credentials. The emails contained links to websites that asked for personal login information. The coordinated attacks would have given bad actors “sustained and undetected access” to the election systems, according to the FBI. The law enforcement agency expects the targets will continue or increase leading up to this November’s midterm elections.

Last year, cybercrime cost the world $6 trillion. Experts believe it will cost $10.5 trillion annually by the year 2022. If you haven’t already, it’s time to prepare for the worst.

“Cybercrime can ruin a company’s reputation, steal its customer and proprietary data and raid them financially with a few keystrokes. With the shocking increase in attacks in the last few months, businesses need to do everything possible to protect themselves, not just mitigate the damage after an attack. We created Red Maple software Clever Division so businesses can start playing offense,” said Patrick Hodo, CTO of Red Maple.

Worthless hacks

Statistics show cyberattacks hit half of all small to medium businesses. Sixty percent of those companies go out of business within six months of a breach. Red Maple’s solution Clever Division helps prevent major financial loss and business disruption by using two-factor authentication to collect and confirm credit card numbers without ever entering the entire number to a single database. That means if hackers break in, they won’t find complete credit card information. Yet the two-factor authentication system is designed to still make it easy for customers to buy goods and services online, by phone, email, and text. Cyberthieves are less likely to target a company’s website and database if they know Clever Division has scrambled, separated, and secured its customers’ valuable credit card information.

Employee theft

Red Maple’s software also prevents internal theft because employees can’t write down or otherwise obtain customers’ full credit card information to use or sell at a later time. That’s important to know because organizations lose up to 5% of their revenue from employee fraud and occupational abuse every year, according to the Association of Certified Fraud Examiners. Even worse, fraud case statistics show 59% of ex-employees admitted to stealing a company’s sensitive information before they left the job. That’s simply not possible to do when businesses use Clever Division software that separates and secures data.

The government is warning that cybercriminals are also using the war in Ukraine to get rich by defrauding the average American, your customers, with more malware, phishing attacks and outright scams. Experts predict scammers will intensify their efforts the longer the crisis continues.

Intelligence Analyst Allan Liska at the Recorded Future told grid news that “Cybercriminals take advantage of whatever situation is out there and whatever situation is in the news.”

Playing offense and defense

With the war and looming elections, businesses and even consumers need to be on high alert at work and home. NST experts offer this advice to help prevent attacks:

• Limit employee access to your data and information.
• Install surge protectors and uninterruptible power supplies.
• Patch operating systems and software regularly.
• Install and activate software and hardware firewalls.
• Encrypt sensitive business information
• Train your employees to guard against security threats.

The U.S. Cybersecurity Advisory recommends organizations take these steps in the event of a cyberattack:

• Containment: Immediately isolate affected systems.
• Secure Backups: Ensure your backup data is offline and secure. If possible, scan your backup data with an antivirus program to ensure it is free of malware.
• Conduct an investigation: Collect and review relevant logs, data and artifacts to analyze the nature and scope of the threat actor activity within the environment.
• Remediation: Consider soliciting support from a specialized cybersecurity firm to ensure that any bad actor is eradicated from the network and avoid residual issues that could result in follow-on exploit attempts.
• Report incidents to applicable regulators and law enforcement.   

Even with constant and increasing cyberattacks from Russia and elsewhere, businesses can protect themselves by putting the right systems in place and working quickly to mitigate the damage.

The post Russian cyberattacks spike against U.S. retailers, consumers in its war with Ukraine<br/> <span class="kn-sub-title"><em>While U.S. officials put Americans on alert, Red Maple software offers best defense</em></span> appeared first on Red Maple.

March is Women’s History Month. A time set aside to celebrate the accomplishments of women. While they have made great strides in many industries, women are still lagging when it comes to working and leading in STEM. While women make up more than half of the workforce in the U.S., they only account for 27 percent of those working in STEM. And the numbers are even lower when it comes to running or owning STEM related companies.

• 19 percent of STEM companies’ board members are women
• Only three percent of CEOs in the STEM industry are women.
• And there is even less parity in the software industry, according to The Wall Street Journal.
• Less than two percent of enterprise software start-ups in the U.S. have at least one female founder, according to the Wall Street Journal.
• In 2019, 18.1% of all software developers in the U.S. are women and on average earn 88.7% of what their male counterparts earn, according to the U.S. Department of Labor.

The companies that are led by women are reaping the rewards. According to Forbes Magazine, “private tech companies led by women achieve 35% higher ROI.”

The outlook today is not that different from what it was like 25 years ago, when Jennifer Robertson founded Red Maple. In this interview, Robertson shares her journey to starting a growing Red Maple into a successful, global technology company.

Question: What inspired you to start Red Maple in 1997?

I was working for another company and felt very undervalued. I was treated differently than my male counterparts. For example: I paid for my technical certifications up front and was reimbursed 1/12 per month after I completed them. A co-worker in our group had his paid upfront and never completed his certifications. His salary was over 44% higher than my salary while his monthly billing requirement was 37% lower than my requirement. We had open book management so you could see what everyone billed. During the last six months I was there I was billing an average 50% of my annual salary every month. So, I was earning this company 6 times my annual salary in direct revenue. When they cut our team, the senior partner came and told me I could build the team (that was just laid off), but if it didn’t work out for the firm, they would give me time to find something else. That is when I started preparing to start my own company. I gave 2 weeks’ notice and told them what I was going to do. The firm did not counter to have me stay, so I fulfilled my notice period and officially started Red Maple the next day.

Question: As a woman, what obstacles did you face while launching your company?

I was one of the first women to get my Microsoft Certified Systems Engineer in 1997. There were very few women and, at age 25, I was one of the younger ones.

There were times when I definitely encountered gender discrimination. I was young, and I was very good at implementing accounting systems (which is what Red Maple originally did). I faced difficulties at times – and still do- when negotiating with large companies that underestimate our worth and our strength.

Question – Please share moment or a challenge you faced either while building and growing your that stuck with you.

In late 2000, Red Maple signed a deal with Navision to start selling and implementing a new product line, Axapta. This ended up being a great move for Red Maple, but at the time it was very difficult. Red Maple invested a lot of money to license this product, train our staff and then 9/11 happened. It brought everything pending to a halt. There were financial decisions made in preparation to take on this product line that didn’t factor an unexpected event such as 9/11. After Red Maple financially recovered, I changed my approach to financially supporting and growing Red Maple which has changed the outcome of our company. It is a lesson I will never forget.

Question: Please share some of the challenges you faced as a young female entrepreneur in technology.

Many times, I was underestimated because of my age and sex. It was a situation I faced often and sometimes still do. Once Red Maple transitioned to a software company from an implementation company of other software systems, I continued to be challenged. Red Maple’s clients became more recognizable companies and with in-house counsels who would want to negotiate every aspect of our contracts. Negotiating these contracts as a business owner, you need to protect your business but want to still be fair and provide a quality product. This has proven to be an ongoing challenge.

Question: At what point, or moment, did you realize or accept that you are successful? 

There have been several phases of success over the years. The original business line was successful right away because the barrier to entry was “knowledge”. I was invited to be on the founding Accpac Advisory Council to help Accpac’s management team (at the time owned by CA which is now owned by Sage) with product direction. I was one of only two women – and the youngest member by several years – on this board. It was an honor to serve as a member and the secretary. This business line was sold in 2002.

Another great moment of success was the issue of Red Maple’s technology patent.

Question: What is your advice for young women who aspire to work in technology and even launch their own company?

There are many things I would say. Prepare to be challenged both mentally and emotionally. Prepare for change. The only constant in technology is change so you need to be nimble. Prepare to be strong. You must be a strong leader who works to balance strength and conviction as well as compromise. It’s a very tall order.

Question: The theme of this year’s International Women’s Month is #BreaktheBias to encourage people to challenge inequality and gender bias. What does that mean to you?

#BreaktheBias encourages me that change is coming. I think all women in tech will still face challenges, but it is encouraging to see recognition of the bias which will hopefully facilitate more change.

While women in tech are underpaid compared to men, the gap is much smaller compared to other industries. Women in computer science earn an average of $79,223 vs. $82,159 for men, according to the National Center for Women & Information Technology.

There is good news on the horizon for women in technology. Here are three notable achievements from the past year.

• Women gained leadership roles: According to the McKinsey Report, 44% of companies had at least three women in executive leadership in 2021. That’s up from 29% in 2015. Because senior managers have such a large influence on a company’s culture, structure, and focus, having even one woman as part of the leadership team is a positive trend.
• Women gained visibility: Here is one example. Six women gave keynote presentations at the prestigious CES 2021 and seven spoke at the 2022 conference, considered to be "the most influential tech event in the world." Speakers at CES 2022 included Sue Bai, chief engineer of Honda, and Asha Sharma, chief operating officer of Instacart.
• Women gained startup funding: Startups with female founders excelled financially in 2021. Startups with women at the top raised more than $40 billion through September of 2021, according to the New York Times. That’s almost double the investment in companies founded by women in all of 2020 and 2019.

The post Women in Tech – 25 years of breaking barriers with Red Maple founder, Jennifer Robertson appeared first on Red Maple.

By 1997, she’d had enough. Robertson left and started her own tech company, Red Maple in Dallas, Texas. Since then, not much has changed for women in tech.

As National Women’s History Month begins, women currently earn 16% less than men, still struggle with gender equality, and are not hired as often as men in the key industry of technology, computers, software and engineering. Only 11% of women work in technology according to the U.S. Bureau of Labor Statistics in 2020, and just 28% hold top positions.

Robertson is CEO of Red Maple and says she still faces difficulties today when negotiating with large companies that sometimes diminish her worth and strength.

“Early on, I was underestimated because of my age and sex. It’s a situation I still face today, and it has proven to be an ongoing challenge,” said Robertson.

At age 25, Robertson was one of the first and few women at the time to earn a Microsoft Certified Systems Engineer. She was also invited to sit on the founding Accpac Advisory Council to help the management team with product direction. Robertson was one of two women and the youngest member on the board.

This year, Robertson is celebrating Red Maple’s 25th anniversary, which is a great milestone for any company, especially one in technology. Her company is 70% female. However, when hiring, Robertson strives to only look at an applicant’s qualifications, not their gender. But she’s well aware the tech industry is still tough for women to break into and has advice for the next generation of women in tech.

“Prepare to be challenged mentally and emotionally,” Robertson advises. “Prepare for change; the only constant in technology is change, so you need to be nimble. Prepare to be strong; you must be a strong leader who tries to balance strength and conviction while being able to compromise. It’s a very tall order.”

“#BreaktheBias encourages me that change is coming. I think all women in tech will still face challenges, but it is encouraging to see recognition of the bias which will hopefully facilitate more change.” Said Robertson.

About Red Maple – Red Maple specializes in developing turnkey solutions that natively expand the capabilities of Dynamics 365 for Operations. Globally deployed by 500+ companies, Red Maple’s solutions support complex business processes for credit cards, commissions, recurring billing, revenue recognition, and more. The company’s Advanced Credit Cards for F&SCM and BC enables businesses to securely accept and process credit card payments using native integration without hidden costs. Using pre-integration with multiple processors and gateways, Red Maple provides an omni-channel experience with processing from native client, Retail (mPOS/ePOS) and integration with numerous e-commerce engines.

Media Contact: Diane White |   Diane@DianeWhitePR.com  |  (918) 770-3905

The post Texas woman makes it to the top in tech despite gender discrimination appeared first on Red Maple.

One of the most popular and effective ways to promote your business, learn about industry trends, network and build relationships with vendors and customers is through trade shows and conferences.  At Red Maple, we regularly attended the National Retail Federation show each January in New York as well as several other technology and retail industry shows.  The last big event we participated in as an exhibitor live was the NRF conference in January 2020 in New York City.  Soon after that, everything changed and shifted. When COVID-19 swept across the country in early 2020, the trade show industry came to a screeching halt. From large corporations to non-profits to professional organizations and associations, thousands of groups had to cancel or postpone their trade show, conference or convention.

Many industries and organizations made a pivot, moving events online with virtual conferences, meetings and even smaller “trade shows” taking center stage online throughout 2020 and into 2021.  This past year, more groups started hosting live events again with COVID safety protocols and often smaller attendance, some by design and others by necessity.

As we move into a new year and new challenges with the pandemic has left many groups many are wondering what the trade show/event landscape will look like in 2022 and beyond.

1. Smaller, more focused events: This is one trend that you could see across many industries. Instead of large, broad-based conferences, there will be smaller more focused events. As businesses face struggles with staffing and logistics, they need events that provide a strong ROI. Trade shows will be more focused on the needs of its customers. In addition, some associations will bring their show on the road with shorter, smaller events in various cities. This will make it easier for attendees to get there.
2. Safety and sustainability: According to experts at BizBash, which is a news organization that covers the event industry, many event organizers and planners are requiring COVID vaccinations and/or testing for participants and that has helped the event industry host more in-person events. That is a trend that is expected to continue as well as more safety standards such as contactless check in and digital badges. In addition to COVID safety, sustainability is also a top priority for the industry.  This renewed focus is due to two main factors: November’s United Nation’s Climate Change Conference and the Joint Meetings Industry Council’s Net Zero Pledge.  As we move into 2022 and beyond, more events will focus on promoting eco-friendly events with COVID related safety policies and procedures.
3. Experiences and incentives:  For many reasons, those who attend conferences, conventions and trade shows are going to be more discerning about which events they will attend. Many companies and organizations now have time restrictions and limited financial resources. Because of that, event organizers are focusing on more meaningful experiences that truly offer benefit to their attendees. Instead of big, flashy experiences, they will be more smaller gatherings that are more focused and intentional To motivate people to attend in person event, there needs to a key incentive: worthwhile schedule of events that offer true opportunities to connect with others in the industry; interactive and informative sessions and again – special experiences.
4. Hybrid events are here to stay: Chances are you participated in at least one virtual event or conference since the pandemic began in early 2020.  Then as events started to pivot back to in person, many groups began organizing hybrid events – a mix of in-person and virtual sessions. Offering a virtual aspect at an event also broadens the potential audience reach as those who could not swing the travel can now participate from the comfort of their office or home.

Whether you are planning to attend an event in person, virtually or participate in a hybrid event, there are a few key steps to take to choose the best events for your company or organization and to ensure you are getting a good return on your investment.

1. Budget: Determine what your budget is for a trade show or conference. Include travel costs, meals, special client dinners etc. If you are planning on being an exhibitor, determine your budget for booth space, marketing materials, videos, etc.
2. Goals and objectives: What is your overall goal for attending the conference?  Are you promoting a product or service, planning a launch, or is more geared toward training and education? Once you determine the main goal for attending a conference, set some measurable objectives. For example: return with 10 qualified leads.
3. Make a list: Once you have determined your overall goals, make a list of potential events that will help you reach your goals and objectives. Then research the events: their focus, date and location, programming, exhibitors, attendees etc. Create a spreadsheet to compare the events and determine which you can attend
4. Review the schedule of events: Review what is on the agenda of the different trade shows/events/conferences on your list. What topics are they covering? Who are the speakers, panelists/presenters? What opportunities are there for networking and meeting with prospective clients or partners?
5. Check attendee List: Find out who else will be attending the conference, including who will be exhibiting. Are they from companies or organization that are potential clients, partners or vendors?  Are the speakers or presenters, experts in your industry who can provide strong educational or training opportunities?

The good news is that the event industry has adjusted well to the ongoing challenges of the pandemic and have made changes and improvements that could bring more meaningful and rewarding experiences for you and your team members.

The post How are trade shows going to change in 2022 appeared first on Red Maple.

Money Faster

The check is in the mail. Yeah, sure. A new study shows 93% of companies are paid late by customers. How late? The average payment is more than a week late creating a ripple effect of more work to figure out who hasn’t paid yet, trying to collect, reconciliation errors, and serious cash flow issues. The issue is so bad, studies show most businesses will write off 1.5% of their receivables annually. The pandemic has made it worse. Some companies are experiencing significant delays and non-payments because their B2B customers have lower sales or are closing down. That’s why automating accounts receivable is all the rage this year.

Accounts receivable automation is the process of making invoices and payments digital. It’s a matter of taking those outstanding bills that customers owe your business for goods and services, called accounts receivable (AR), and making the process simple and fast.

According to PYMNTS this month, 40% of firms still send out paper checks and use postal mail to make B2B payments.

By automating the process, you can invoice and collect payments from customers faster, which can save thousands of dollars if you are borrowing money against your receivables. It can also reduce and eliminate manual work and reduce labor costs. Paper-based invoices that are done manually cost U.S. businesses about $16 to $22 per invoice to process. It will also make your business more efficient and reduce mistakes from human error.

One company changing the game in accounts receivable automation is the software vendor Red Maple in Texas.  With its Advanced Credit Cards solution for Microsoft Dynamics 365 and Clever Division software, businesses upload invoices into a web-based portal, and the portal notifies the customer by email or text the bill is ready to pay. The customer can log in anytime at their convenience to pay the bill.

“The idea is when you want to accelerate your AR, you want to make it easy and convenient for customers to pay the invoices. With our software, you make the invoices available immediately and the customers can pay immediately,” says Patrick Hodo, CIO of Red Maple.

“The customer doesn’t have to call you on the phone. They can interact with your business any hour of the day, not just during operating hours. Your customers can use a credit card or bank account to pay their invoices anytime, and in the way they want.”

Red Maple is also one of the only software companies today offering order automation or order acceleration. Instead of calling a business, placing an order and giving your credit card number over the phone and getting an email receipt later that shows what you ordered, Red Maple’s order automation shows you a confirmation of your order before you pay. It also eliminates the need for customers to call and give credit card numbers over the phone.

“It’s like being in a fast-food drive-thru lane and seeing and validating what you ordered. Then, you have the ability to pay when the order is created,” says Hodo. “Our B2B customers really enjoy the ability to be able to interact, order and pay when they are ready. They can pay in any way they choose, at any time, with our easy-to-use processing portal.”

The acceleration processes can also send reminders to customers if their payments are overdue. Since customers can pay with any payment form, at any time, there are no excuses for late payments.

Research about companies that have implemented AR automation show 87% decreased processing times, 79% improved team efficiency and 75% reported superior customer experience. Also, 72% saved operational costs, 62% resolved invoices faster and 60% reported they were able to do more with fewer employees, according to PYMNTS.

When human mistakes are factored out, experts say AR automation also helps businesses manage multiple customers, significantly reduces overpayments and fraud, and makes it easier to optimize cash flow.

This year, experts predict that accounts receivable automation will skyrocket due to the demand for fast and secure processes that help businesses save time, reduce costs and improve their efficiency.

So, if you’re tired of waiting for the check in the mail, 2022 is the year to modernize your accounts receivable and accelerate your order processes.

Red Maple provides many Microsoft Dynamics solutions for retail and software to work help with merchant services and credit card processing solutions.

The post The 2022 game changer – Getting customers to pay faster with automation<br/> <span class="kn-sub-title"><em>Red Maple is saving businesses time, money by automating invoices and orders</em></span> appeared first on Red Maple.

While a point-of-sale system – or POS – system is the most popular type of payment solution for thousands of retail stores both for brick and mortar as well as ecommerce. However, it is not always the most economical option for all businesses, especially those with more specialized operations. There is an option Red Maple offers called counter sales. Instead of using a typical Point of Sale, the merchant uses their ERP system to sell, retrieve inventory and fulfill orders all in the same location. Typically, a customer will request items that are fulfilled by staff rather than use a shopping cart and bring the items to a Point of Sale.

Typical counter sales operations are companies that want to implement a “cash and carry” location where items are not necessarily in a retail environment. An example might be a hardware show where salespeople need to assist in finding the right item for sale. Other examples might be businesses that do not utilize a traditional customer/cart scenario that you may find in other retail settings.

Counter sales is ideal for B2B counter sales and smaller retail operations. For example, it works well for parts counters or outlet stores. Others who could benefit from counter sales might be businesses that do not follow a customer/cart scenario that you typically find in other retail stores such as distributors or manufacturers that have a limited direct sales model.

There are a variety of benefits for retailers who use the counter sales option.

Provides a quick checkout process – One thing that can frustrate a customer is having to wait to complete a sale. They will appreciate how quickly counter sales will process their order. Using counter sales will enable your team to scan barcodes whether your customer is buying one item or 100 items. Your customers will not have to wait while your employees manually write and process the order. It is all quick and automated.

It works FOR your customer – Counter sales can adjust to your customers’ needs. One example is that you can accept a variety of payment types for any order. A customer could feasibly use both cash and credit cards to pay for an order.

Offers opportunities to increase sales and revenues by tracking lost sales – With counter sales, you can track lost sales. You can easily see and track what customers wanted to buy but could not because you were not able to deliver the product at the time of purchase. You can revisit those customers, make an offer, and increase sales opportunities.

Simple and effective end-of-day reconciliation – At the end of the day, the counter sales system provides an automated reconciliation report. You can quickly, easily, and accurately reconcile sales and payments and print reports with valuable information.

Track your sales to existing or new customers – When you have a new sale you can allocate it and connect it to a specific customer. This allows you to track past orders and generate reports and trends.

“One main benefit of a counter sales scenario is that a company can operate a card-present transaction without the full implementation of a retail Point of Sale system. The company can instead utilize the ERP sales order system to enter and price the sales of items while a card-present pin pad can enable a customer to pay as they normally would with a credit card or e-check in a “typical” POS system. This can save the company money without negatively affecting the customer’s experience,” explains Patrick Hodo, CTO of Red Maple.

With any system, there are also cons or drawbacks to the system. With a counter sales operation the main drawback is the lack of having a full point of sale system for transactions and sales. With counter sales, it can be difficult to use scanners, scales, and a variety of retail equipment. Another drawback is that counter sales software systems are not designed for high-volume checkout scenarios such as a typical retail store.

If counter sales software is something that you are interested in adding to your company it is a fairly easy system to implement, according to Hodo.

First – In order to utilize counter sales, companies simply need to utilize the sales order process they use for phone orders.

Secondly – It is recommended when using counter sales to add in a pin pad and Red Maple’s software to facilitate payment for a card-present transaction. That type of transaction typically has lower processing fees.

“It is very easy to set up and begin processing sales right away,” added Hodo.

Red Maple provides counter sales to customers and says it is a growing trend with many companies. By working directly with Red Maple, there are three distinct advantages.

1. Easy Transition – Red Maple has set up and implemented counter sales in both large and small locations. Because of this experience, Red Maple’s team can make the transition easy for customers to accomplish.
2. Ability to Work with Your Current Processor – With support for a variety of devices, Red Maple can support whatever processor you are currently using for sales which saves you time.
3. Better Customer Experience – With Red Maple’s customer payment portal, you can also implement click-to-pay and curbside delivery to enhance the experience for customers.

Counter sales is a growing trend in the industry where customer sales rely on a knowledgeable staff and goods that are “behind the counter” or made-to-order. With the full power of the ERP at the sales’ person’s fingertips, merchants get a powerful tool for sales while also providing immediate payment options. It is ideal for a company that has very few terminals and is NOT using Microsoft Retail.

Red Maple Success Story: Red Maple currently works with a large, national motorcycle company. This company also has a division that sells parts. They use counter sales which provides them the lower “card present rate” and streamlines their service. They don’t have to buy additional licenses to process sales which saves them money.

The post Counter sales in the retail world – the pros and cons appeared first on Red Maple.

Subscription-based businesses report a 23% increase in the number of customers. That’s just one reason why auto-pay plans are on the rise. Another is the recurring revenue that allows businesses to maintain a steady flow of income and better manage product inventory.

Research shows the subscription market has experienced annual growth of 17% in the last five years. The Subscription Trade Association also predicts 75% of direct-to-consumer brands will offer subscriptions within the next two years, while global eCommerce will account for 18% of the total market share.

Here are just some retailers that have boosted sales with auto-pay plans:

• Amazon made more than $1.4 billion in subscription-services revenue in just one quarter in 2017.
• Peloton’s fitness subscriptions grew from 543,000 in Q1 2020 to 1.2 million in Q1 2021, according to a 2021 report by West Monroe.
• The CBD company Equilibria told Forbes its subscriptions shot up 100% in March of 2020.

THE PRICE IS RIGHT

Customers love the subscription service for its value, convenience and personalized offerings. They’re clearly saying that they’re willing to pay more often for a lower price and frequent deliveries.

A new poll in September 2021 showed consumers are spending an average of $273 a month, or $36 more a month than in 2018. While the average consumer now has four subscriptions, surprisingly, none of the consumers in the survey knew exactly how much they were spending on subscription services.

The auto-pay plans grew in popularity during COVID-19 when one in five people purchased subscription boxes to have products available during the pandemic. The most popular subscriptions at the time were HelloFresh (21%), BarkBox (20%), Blue Apron (19%) and Dollar Shave Club (18%), according to Forbes. In 2018 (the most recent data available), Americans spent $2 billion every month on subscriptions.

SIGN UP TODAY

The number of monthly visitors to subscription business sites has grown 800% since 2017, with food and beauty products the top sellers.

So, how do implement auto-pay plans for your business? Experts recommend you first answer these questions about your product or service:

• What do your customers need?
• How will you price the weekly, monthly or annual plans?
• How will your plan be better than others out there?
• How will you keep your customers?

Keeping the customers who sign up is critical because studies show it can cost five to 25 times more to get a new customer than to keep the current one.

Next, Digital consultant and INC journalist John Boitnott says businesses should choose a subscription model type:

• Curate existing products in a monthly box
• Replenish consumable products at regular intervals
• Offer consumers exclusive access to products and experiences

Once that’s done, he recommends creating a business plan and exploring technology that helps automate all aspects of the subscription from ordering to processing to payment.

At Red Maple we offer products such as Advanced Trade and Pricing and Advanced Credit Cards for F&SCM for subscription billing.

“Subscription billing provides companies a means of invoicing customers on a regularly scheduled basis. Each billing line in a contract may have a different schedule and billing type to meet your requirements,” said Patrick Hodo, COO of Red Maple.

“Advanced Trade and Pricing includes contract-specific pricing, volume discounts, usage-based agreements and a lot more. When paired with Advanced Credit Cards F&SCM, invoices can be paid automatically, which means you can instantly charge customers every week, month or year depending on your needs. It’s simple and easy recurring billing.”

Once businesses are ready to launch their auto-pay plans, experts recommend they offer free trial periods, allow customers to pay with debit or credit cards, and focus on creating a great experience. The overall goal with subscription-based plans is to reward your customers with great products and services they want on-demand, saving them time from not having to repeatedly shop, and money by receiving better deals for their loyalty.

The post Subscribe today!<br/> How auto-pay plans can save your business money and drive in revenue appeared first on Red Maple.

Half of all shoppers will do most of their shopping online while 13% will do ALL of their holiday shopping online.

And that is why cybersecurity should be a top priority.

More people spending more time online also means more cybercriminals will be there as well. A cyberattack happens once every 39 seconds and retailers are the most vulnerable. According to the 2020 Trustwave Global Security Reporter, the retail industry is the most targeted sector and has been for the past three years. In 2020, nearly half of all retailers were a victim of a cyberattack. The threat often grows during the busy holiday season. There are some key steps to take to ensure credit card payment security and to protect your website – and your customers – from cyber criminals.

The post Four Ways to Avoid Cyberattacks this Holiday Season appeared first on Red Maple.

If you’ve ever bought milk, canned goods, bottled water – even makeup, chances are you have the company Rodem to thank for them. Rodem is a company that distributes and installs processing machinery for a wide variety of industries: food, dairy, pharmaceutical, beverages, personal care and many others. For example, once dairy farmers provide the raw milk it is pumped into a silo and made into a variety of products. Rodem makes that happen. The company bottles milk, it packages the butter and yogurt and much more. Based in Cincinnati, Ohio, Rodem has been around for more than 50 years.

Like many companies, they rely on a sales team to market and sell their products and services. They have nearly 40 team members who work both outside and inside sales. In 2013, Rodem was looking for a system to track and pay commissions to their sales team and struggled to find a system that would work for them. The system they were using was cumbersome and not accurate.

“I didn’t realize how complicated it was until I started looking at packages for advanced commissions,” explains Candida Truitt, IT Business & Project Manager for Rodem. “At Rodem, we pay our commissions based upon time of invoice – not time of sale. A sales order can be in the system for months but until it ships, they don’t receive the commission. It is also a tiered system, and the commissions are based on what they sell and how much they sell. It was a struggle to find the right system until we found Red Maple.”

Rodem reached out to Red Maple and found the solution they needed to manage their employees’ commissions and keep the work – and the milk – flowing into stores.

Red Maple’s Advanced Commission product is fully integrated into Microsoft Dynamics 365 AX, which Truitt said was very beneficial to their commission system. They were able to effectively assign a commission sales’ person to the delivery account which made the process seamless for their administrative team when they interacted with the commission system.

Red Maple customized the commissions program for Rodem to help them meet their specific needs for their tiers of payments for their sales team. Red Maple allows Rodem to split commission payments as well when several team members are involved in closing a deal and manage the back end. Red Maple’s Advanced Commissions software handled it all seamlessly.

While Rodem’s immediate need was for an Advanced Commission system, they were struggling with their Microsoft partner and with getting AX installed. So Rodem switched partners and soon discovered their credit card processing system did not work properly. They couldn’t process payments and it was slowing down their systems and hurting productivity. They had to process them manually which was very time consuming and also opened them up to costly errors.

Once again, they turned to Red Maple to solve their problem. Once again, Red Maple offered a successful solution with Advanced Credit Cards for F&SCM, with faster, automated processing systems.

Truitt said Red Maple’s solutions is saving them valuable time on both processing credit cards and managing commissions and helping them make more money and says the convenience is the biggest advantage.

“Once the software is done – it’s done. It just works. We don’t have to keep tweaking it unless we change a business process that needs to be changed. It is so simple. We highly recommend Red Maple,” added Truitt.

The post Rodem Case Study for Red Maple Advanced Commissions and Credit Cards appeared first on Red Maple.

It’s “the cost of doing business”. Credit card processing fees are a fact of life for millions of businesses, especially for e-commerce and online businesses. Those fees can quickly add up, but the tide may be turning for merchants and those who focus on B-to-B clientele. As the practice of charging a surcharge is now legal in all but two states (Connecticut and Massachusetts), several courts have struck down laws that banned the practice of charging customers a fee – or surcharge – to use a credit card for a purchase. The landmark case came in 2018 over a New York state law banning surcharges. The U.S. Supreme Court effectively struck down that law, enabling companies to legally add a surcharge to credit card purchases.

This is good news as credit card use continues to grow, especially during the pandemics. They are a way of life for most consumers.

• There are 1.06 billion credit cards in use in the United States
• 70% of people have at least one credit card
• Americans are 40% likely to use a credit card on a purchase

Source: Federal Reserve Bank

Here’s how it works.

When a business wants to accept credit cards from its customers, they must pay fees to the credit card processor. These fees are typically between 2% and 3.5%, depending on the type of card, the data provided by the consumer and if the card is “present” during the purchase. There can be additional fees as well such as transaction fees, authorization fees and statement fees. The amount may sound low at first, but it can add up quickly. For example, for every $10,000 in credit card charges, a merchant or company could easily pay between $200 – $400 in fees.

Some companies already charge a “service” or convenience fee to recoup some of their costs and that practice has been going on for several years. However, that type of fee must be a flat fee and must be the same amount for every purchase, regardless of how much money the consumer or client spends. This is something you may see when purchasing tickets online.

Demand is on the Rise

For many years, it was illegal to pass those credit card fees onto customers. However now that it is legal in nearly every state coupled with the fact that millions of small businesses have suffered financially due to the pandemic, it is becoming more acceptable to pass the surcharge onto customers and clients and more businesses are exploring the options to do such.

“We are definitely seeing an increase in our customers who want to start charging a surcharge and we believe that will continue to grow in 2022,” explains Patrick Hodo, CTO of Red Maple.

Hodo says they are getting requests nearly every day from businesses and organizations that want more information about surcharges, how they work, and how they can integrate them into their current processing systems.

“We have had more requests for credit card surcharges in the past six months than during the 18 years we have been in the credit card space,” added Hodo. Hodo adds that about 30% of its new customers rolling out their payment systems this year will be adding the surcharge to their clients’ credit card purchases.

Hodo says when they are working with a client to set up a surcharge option, they recommend choosing a flat rate that is equal to or less than what they pay in processing fees. Legally, companies cannot charge more than what they pay for credit card processing fees. They also cannot add a surcharge fee to purchases made with debit cards or prepaid cards. Red Maple works with Microsoft D365 and they offer flexibility and options for businesses:

• Red Maple can set up merchants to adjust their surcharge fees for each state.
• While they do recommend a flat percentage rate, they can set up companies to use a sliding scale for surcharges.
• Red Maple can set up the process so it does NOT add a surcharge to purchases made with a debit card or a prepaid card.

As with any software change, there are pros and cons for merchants.

PROS

• Businesses and organization will recoup some of their fees and charges.
• It helps with cash flow.

CONS

• It can potentially be contentious with some customers who now have to pay more to use a credit card.
• It could potentially keep some customers from using a credit card for a purchase.

Hodo says because of that, they recommend that their clients who are adding a surcharge to credit card purchases should also offer alternative ways for clients and customers to pay.

• E-check is an easy alternative to credit card purchases
• Red Maple can also help with an e-check or an option for ACH from a bank account.

Hodo adds that when it comes to companies who offer business-to-business products or services, most do not mind paying the small surcharge as long as it is under 2 %. The main reason is many small businesses use a credit card as their main line of credit so they consider it low interest financing for their business.

Easy to Get Started at Red Maple

It is typically a simple process for businesses to add in the surcharge option. Red Maple says their clients have been able to get up and running with a few simple steps:

• Red Maple provides the latest update from Microsoft D365
• The company notifies its credit card processor in writing that they are adding a surcharge
• Companies can also enable the surcharge in D365 F&O as well as the portal and Red Maple provides detailed instructions to make this happen.
• A company can use any supported credit card processor.
• There is no additional license fee to set up a surcharge.

Hodo says a company can be up and running with the new surcharge option within five business days. For more information, contact info@redmaple.com

The post The Credit Card Game is Changing for Retailers<br/> <span class="kn-sub-title">More companies now adding surcharges to credit card purchases to recoup fees</span> appeared first on Red Maple.

August 3, 2021
Media Contact: Diane White
Email: Diane@DianeWhitePR.com
Phone: (918) 770-3905

Boerne, Texas – It happens every day and cripples its victims. Cyberattacks have soared to record levels this year as hackers target companies large and small, compromising the private information of millions of people. Cyberattacks also cost companies in the U.S. $4 billion dollars in 2020, according to the FBI’s Internet Crime Report. That’s why Texas-based company Red Maple created an innovative software that protects businesses and customers. Red Maple launched Clever Division on August 1, 2021 – a solution for stopping cyber theft and fraud.

While nothing can stop bots and cybercriminals from virtually attacking businesses, with Clever Division, hackers won’t find anything valuable to steal. It’s a simple solution. Businesses will no longer collect, store and be responsible for critical customer data like credit card numbers, security codes and dates of birth. Instead, Clever Division safeguards it all.

“Clever Division offers a breakthrough solution for merchants worldwide. It eliminates one of the main reason’s hackers target websites – to access credit card data. All they will find now is partial numbers. In addition to protecting customer data, Clever Division greatly reduces the risk of ransomware attacks,” said Patrick Hodo, COO of Red Maple.

While customers traditionally give businesses their credit card number and other information to make a purchase, consumers can now enter their own information directly into a Clever Division interface. The software divides up most of the numbers and locks them away in separate, secure vaults. Once the information is authenticated and verified, Clever Division sends the business a secure token to complete the sale and deletes the remaining numbers.

With Clever Division, all of that vital information is divided up, locked away or deleted. Even if hackers could break in, they wouldn’t be able to use any of the scrambled, incomplete information.

“The merchant, the employees, even hackers cannot access the full account and credit card information, so the data remains secure, virtually eliminating the problem of theft and fraud. There is no reason anyone would want to breach your business anymore,” said Hodo.

Clever Division is flexible for businesses that want choices. Customers can place their orders for goods and services online, by phone, email, text, or message. The business then has three options to input the credit card information:

1. Businesses and customers both enter information: The business enters two-thirds of the customer’s credit card number into Clever Division. Using two-factor authentication, the system automatically generates an email, text or phone call to the customer who then enters the remaining one-third of the credit card number.
2. The business does it all: Business employees enter the entire credit card number into the Clever Division interface.
3. Customers do it all: Customers have the option to enter the full credit card number directly into the interface.

Clever Division fully integrates with multiple major credit card processors so merchants can be operational in one week. For more information about Clever Division, visit www.RedMaple.com/solutions/clever-division.

Company Contact: Patrick Hodo, Patrick@RedMaple.com, 972-980-6963

Media Contact: Diane White, Diane@DianeWhitePR.com, 918-770-3905

About Red Maple

Red Maple specializes in developing turnkey solutions that natively expand the capabilities of Dynamics 365 for Operations. Globally deployed by 500+ companies, Red Maple’s solutions support complex business processes for credit cards, commissions, recurring billing, revenue recognition, and more. The company’s Advanced Credit Cards for F&SCM and BC enables businesses to securely accept and process credit card payments using native integration without hidden costs. Using pre-integration with multiple processors and gateways, Red Maple provides an omni-channel experience with processing from native client, Retail (mPOS/ePOS) and integration with numerous e-commerce engines.

The post As cybercrime soars, new software will protect businesses and customers, Red Maple Launches Clever Division Software appeared first on Red Maple.

Each day it’s in the headlines: another cyberattack. And it’s happening faster than ever. Businesses cross the United States are hit with more than seven ransomware attacks every hour. That added up to 65,000 attacks last year alone, cybersecurity company Recorded Future told NPR. And it will likely get worse. Already this summer, dozens of businesses have been held hostage and forced to pay millions. Companies from the meat packer JBS to Colonial Pipeline, FujiFilm and even Congress have had to pay off hackers to retrieve their own information and get back to work. That’s one reason why we at Red Maple have developed new software to protect businesses and customers from breaches, theft and fraud.

We are preparing to launch Clever Division in August of 2021. This groundbreaking solution keeps security simple. It utilizes two-factor authentication to verify credit card information when customers buy goods and services but takes it to the next level. Clever Division then divides up the information and stores it in separate, secure vaults. That means the business will never have to store credit card numbers again. No matter how hard thieves try, they can’t steal what you don’t have.

“Clever Division eliminates the very reason cybercriminals want to hack them. Businesses will no longer have databases full of customer information. Also, if thieves try to breach a Clever Division vault, they’ll be in for a real surprise. They will only find partial data, just random numbers. They won’t be able to hurt business owners or their customers.”

– Patrick Hodo, CTO of Red Maple

News reports say the surge in recent ransomware attacks is now a national security risk as shortages in gas and beef have sparked panic buying and hoarding. Security companies partially blame businesses that have long neglected their IT systems and security. The cost of lost business and recovery is a staggering $1.5 million on average, according to IBM.

Global losses from cybercrime skyrocketed to nearly $1 trillion last year which is a record. There is also lasting damage to reputations and brands. Experts say the pandemic opened the door for criminals to target consumers and businesses in new ways, from attacking unsecure laptops at home to phishing and social engineering. Even worse, so-called ransom attacks for hire are on the rise, according to CBS News. Before the pandemic, criminals had to invest time and resources into investigating targets. Now cybercriminals can hire ransomware services on the dark web.

It has never been more important to protect yourself. Here are some tips:

• Enable two-factor authentication on every device possible.
• Never use the same password. Create complex unique passwords.
• Keep your computer updated with the newest version so that criminals can’t exploit holes or flaws to break into your system.
• Especially if you’re working from home, use a virtual private network with a strong password so that thieves can’t intercept data.
• Lock down your social media settings to private and “friends only” so that criminals can’t surf your content and find birthdays and other private information. Also, don’t post your travel plans on social media which could inform burglars that no one is home.
• Train your employees to take security measures at home on work and personal computers.
• Frequently scan computers for viruses and malware and keep security software updated.sis of

While there is no one measure to stop cybercrime, experts agree consumers and companies should take steps to defend themselves or remain vulnerable to attacks that could ruin credit, cost a fortune, and close down business.

524 recent breaches across 17 geographies

The post FujiFilm, JBS, Colonial Pipeline. Hostages of ransomware attacks, forced to pay millions.<br/> <span class="kn-sub-title" style="font-size: 18px;">Are you next?</span> <span class="kn-sub-title box-new-col">Red Maple’s new software promises to leave cybercriminals empty-handed and keep your data safe..</span> appeared first on Red Maple.

It feels good to be recognized and rewarded. Think of that coffee shop that knows its customers’ orders by heart and has their favorite cup of coffee ready as soon as they walk in the door. Maybe you’ve experienced dining at a restaurant where the wait staff calls you by name. Feels good, right? That’s how your customers want to feel. They want recognition and special treatment for their loyalty. Multiple new studies show engaging and rewarding your customers matters. Think discounts, special deals or even shout-outs. Here’s the proof that loyalty programs and promotions increase sales and revenues:

• 20% of your customers today will make up 80% of your company’s revenue in the future. (Zinrelo).
• A 5% increase in customer retention increases profits by 25% to 95% (Harvard Business School).
• Companies with strong loyalty marketing programs grow revenues 2.5 times faster than their competitors and generate 100-400% higher returns to shareholders (HBR).

So, there you have it. Loyalty programs and promotions keep customers coming back, where they will spend 67% more than new shoppers, refer others, and try your new products and services. It’s recurring, sustainable income with little effort on your part.

The real clincher though is the bottom line. The Harvard Business Review says acquiring a new customer costs 5 to 25 times more than keeping an old one. Also, 17% of businesses report their loyalty programs cost less than advertising for new customers.

Without a loyalty program, you lose current customers, future income, and the competitive edge. According to AnnexCloud, 63% of Millennials and Gen Z shoppers won’t commit to a brand that won’t commit to them.

Remember Who Got You Here

It’s a mistake to offer new customers 10% off without also giving your bread-and-butter customers something for continuing to do business with you. Consider offering them a special 5% off code to enter with every purchase. Make sure they always get free shipping. Or team up with a company like Rakuten that gives customers cash back every time they revisit a store and $25 when they refer a friend. Stores like Macy’s allow customers to earn points on every purchase which adds up to cash back. American Express is now paying cardholders cash back when they spend designated amounts at participating retailers. Other credit cards offer frequent flier points.

Businesses can surprise customers on their anniversary with the company by offering them a free gift or a huge discount. The ways to reward shopper loyalty are endless. The effort is worth it because data shows customers will almost always (77%) choose your brand over your competitor’s.

The top six programs and promotions to motivate, reward and retain customers.

1. Noncash rewards – The Aberdeen Group has found non-cash rewards, like free shipping and points, are three times more cost-effective than discounts or cash prizes.
2. Travel rewards – If you want sales growth and the highest customer retention rate, offer group travel rewards, according to the Incentive Research Foundation.
3. Level-up rewards – People like exclusivity. A Technology Advice survey found Consumers are 56% more likely to join customer loyalty programs that offer tiered rewards and exclusive treatment for top customers.
4. Gift Cards – While most shoppers do prefer travel, at least 36% of customers say they prefer gift and debit card programs.
5. Photo and Video Contests – Your customers can be your best word-of-mouth. Capitalize on that by holding a contest and offering prizes or shout-outs for the best user-generated content. The company Boden posts the best photos of customers wearing its clothing on the website’s home page.
6. Surprises – To make consumers really feel appreciated, include surprise points or reward dollars on birthdays or other special occasions. It’s a great way to build an emotional connection with your brand.

The Downside

There is one downside to the programs for consumers. It’s no secret businesses are gathering their data to create targeted marketing campaigns and personalize their experience. Shoppers know in order to get the rewards, they must give retailers their emails, create passwords, provide addresses, phone numbers, sometimes stored credit numbers, and even dates of birth for verification purposes. Only one-third of adults are comfortable exchanging their personal information for a few bucks off. Shoppers read and watch the near-daily headlines reporting the latest data breaches, like Digital Ocean on April 28, 2021, that exposed customer billing information.

Security Matters

If businesses are going to convince the remaining two-thirds of adults to trust them with private information, they’d better have extra security measures in place. One way to do that is with Red Maple’s Clever Division solution. Unlike any other software out there, Clever Division protects companies and their customers from theft, fraud, and data breaches with a remarkably simple solution. Clever Division divides up customer data and stores it in separate locked vaults. So, even if cybercriminals hack one vault, they only get partial data that is worthless to them.

The Upside

After guarding customer information, retailers can use that data to communicate directly with them about items and services they might enjoy based on past purchases, and for urgent matters like product recalls and deficiencies. Also consider using your database to tell customers about special events, sales, and new products. Your loyalty program database is a virtual gold mine because loyalty program emails have up to a 55% open rate and 17% click-through rate – which is two and eight times higher than Mailchimp benchmarks, according to Incentive Solutions.

While it’s critical to shower your current customers with attention, you can also use rewards programs to attract new customers. Businesses can appeal to new customers by offering points, dollars, or discounts for signing up to loyalty programs. In fact, a loyalty program survey found 65% of businesses are trying to entice new customers, while 57% of businesses are trying to build stronger emotional brand connections. Half of all businesses with programs use them to gain insight and data about their customers.

Whatever your goals, loyalty programs are a win-win for businesses and customers. Businesses can generate more sales and revenue, and customers can get the special treatment and discounts that will keep them coming back.

The post You’ve won!<br/> <span class="kn-sub-title"><em>The six best promotions and loyalty programs that will make you more money. </em></span> appeared first on Red Maple.

As Will Rogers once said, “You never get a second chance to make a first impression.” That’s never been truer with websites as about 40% of consumers discover online businesses just by surfing around. Studies show 60% of shoppers who form a bad impression of an e-commerce site are less likely to buy from it. Any number of things, from outdated contact information to unprofessional design, can make the site look unappealing to consumers. It may be time to do some spring cleaning on your website, using these three killer tips that will help you make a good impression and to stand out from the pack.

1. Build a well-designed website

Just like a meal looks most delicious presented on beautiful dinnerware with multiple colors and textures of food, your products and services will look more appetizing with powerful images and engaging web design with the right colors, fonts and layout.

Rainbow connection

Like it or not, Kissmetrics research found 93% of consumers place visual appearance and color above other factors when shopping. In fact, 85% of shoppers said color is the primary reason for buying a particular product. The research shows certain colors hold universal meanings:

• Black – Powerful and sleek, used to market luxury items.
• Red – Symbolizes energy and urgency. Increases the heart rate and used for sales.
• Yellow – Optimistic and youthful. Used to grab the attention of window shoppers.
• Blue – Means trust and security. Often seen with banks and businesses.
• Green – Associated with money and more and more often, to sell marijuana. It’s the easiest color for the eyes to process and is used in stores for relaxation.

Overall website design can also influence shoppers. If your website is hard to navigate, slow to respond, missing critical contact and product information, more than half of shoppers will never return. Amazon.com did a study and found with every 100 milliseconds of load time, there was a 1% decrease in sales.

Don’t do this

Customers simply don’t trust or believe in commerce sites that are unprofessional or poorly designed. A Vistaprint survey found 63% of consumers say it’s “very unlikely” or they absolutely “won’t” buy from amateurish-looking websites. That’s because they don’t trust it. These specific concerns below are proven to drive away customers:

• Typos and grammatical errors
• Not enough product information
• Missing or limited contact information
• Dark or blurry photos of products and services
• Unclear policies for returns and refunds
• Broken links
• Poor navigation and no search bar
• Old, outdated information

Not even small online businesses get a break. Studies show the majority of consumers have the same high expectations for their sites as they have for larger brands and retailers.

Do this

Just like certain issues will leave a bad impression, here are features that will keep customers coming back:

• E-commerce that’s mobile-friendly. According to Oberlo, nearly 55% of consumers now shop on their phones and sales are predicted to reach $3.56 trillion by the end of 2021.
• Offer free shipping. Customers now expect free shipping because of sites like Amazon Prime. If you can’t afford that, offer free shipping after customers buy a certain dollar amount of goods, such as “free shipping on orders more than $50.” Be sure to advertise the free delivery to beat out competitors who don’t offer it at all.
• Have clear, upfront return policies and warranty information available. Data shows 60% of consumers feel at ease and are more likely to buy a product that has the word “guaranteed” associated with it.
• Offer incentives to new customers. Require them to sign up (and collect their emails) to earn a percentage off their first purchase. That special treatment can mean the difference between them buying directly from you or your competitor. According to a study by Marketing Insights, 71% of customers made a purchase purely based on getting an incentive, while Rice University found incentives to be “directly successful” for attracting customers.
• Hold sales. Consider pop-up sales on your homepage, emails about promotions and texts about special offers. Research shows 52% of consumers are more likely to click on a page if it has a sale sign on it.
• Reward your loyal customers too. Keep them coming back by offering money back or targeted discounts – and add extra incentives for referrals. When Starbucks began its rewards program, it reported a 26% increase in sales.
• Offer multiple ways to pay from credit cards to payment apps to paying in installments.

2. Let customers know their information is safe

One big reason shoppers shy away from an unprofessional website is the concern that it’s fraudulent. Cybercrime is now projected to cost the world $10.5 trillion every year by 2025.

Consumer agencies say the tell-tale signs of fraud are misspelled words, offers too good to be true and sites without contact information. So, ensure those mistakes aren’t on your website, and that it meets compliance standards and uses security best practices.

If you’ve gone all-out to make your e-commerce site nearly impossible to hack by using software like Clever Division (formerly called StagedPay) by Red Maple, highlight it on your homepage and in advertising to build customer trust and confidence.

Clever Division safeguards customer credit card information by dividing and locking it up in separate, secure vaults. That way, cybercriminals can’t access all of the personal information and use it to commit fraud. It also protects the store owner from employee theft, lowering the cost of doing business.

That’s an important selling point in a time when Forbes finds most online shoppers worry about their information being stolen or sued improperly. The magazine says 22% of consumers distrust e-commerce so much that they never shop online.

Here are other steps to build customer confidence:

• Offer great customer service. Use chatbots or offer phone numbers for people to call and speak with someone immediately when problems or questions arise. If contact information is missing, it’s a red flag to shoppers today to not purchase from the website.
• Once you solve their problems or offer great service, encourage them to write reviews. Data shows almost all shoppers use reviews to determine where to conduct business. An LCR survey shows 57% of customers will only use a business with four or more stars, and 91% of consumers ages 18-to-34 trust online reviews as much as personal recommendations.

3. It’s about both of you

Most businesses focus their attention on getting to know their customers’ ages, preferences, income-levels, buying habits, etc. It’s equally important for you to let them get to know you. Do that by boosting your ‘About Us’ page with family photos, stories about how you got started, and your purpose or mission. Make the connection with your customer so that they care about you and your success.

Talk to your customers regularly, especially on social media, emphasizing important events in their lives.

Let them know that buying from you does some good. A global study by Zeno discovered that companies with a purpose prevail. After evaluating 75 brands, the research found customers are four to six times more likely to trust, buy and champion businesses with a strong purpose over those with a weaker or no mission. Better yet, the research found customers are much more forgiving and even likely to protect the company if it makes a mistake or is publicly criticized. Despite those revealing results, only 37% of e-commerce has a clear and strong purpose, which researchers say is tantamount to leaving money on the table.

If you want your e-commerce to stand out from the pack, follow these three killer tips to engage your customers with a vibrant, interactive website, communicate with them quickly and often, involve them in bettering the world, and let them know you are committed to keeping their information secure.

The post Three killer tips to make your online business stand out from the pack<br/> <span class="kn-sub-title"><em>Easy steps to make a good impression and attract more customers in e-commerce</em></span> appeared first on Red Maple.

You can’t click on any news story today without seeing online businesses around the world getting locked-up by ransomware and financially ruined by cybercriminals. From the Microsoft Server attacks in March to the SolarWinds Corporation breaches last year, strikes against e-commerce are at an all-time high. Online retailers are getting hit harder than any other industry.

Cyberattacks “increased significantly” during the pandemic, according to the Global Security Report. The reason – new and inexperienced retailers were forced to move online because of the pandemic, and their customers followed them.

While retailers make attractive targets for hackers, there are three steps you can take to increase business identity theft protection and to make your online store a harder target for thieves.

The post Three ways to protect your online business from cyberattacks appeared first on Red Maple.

As cybercrime soars during the pandemic, protect your company and your hard-won customer relationships.

Ask anyone, anywhere. Our top concern right now is battling viruses. Not just COVID-19. The pandemic has also created an outbreak of computer viruses – making cybersecurity a top priority for most businesses worldwide in 2021.

Trustwave’s Global Security Report says 24% of all cyberattacks targeted retailers more than any other industry. And all experts agree – if cybercrime threats are not handled quickly and efficiently, retailers will damage their precious relationships with customers.

In one of the scariest statistics out there, CyberCrime Magazine says cybercrime will cost the world $10.5 trillion every year by 2025.

Last year, the pandemic forced most small and medium brick-and-mortar retailers to move online. In fact, the lockdowns in 2020 spurred online retail growth by 35%. The news site Vox calls it “The year shopping changed forever.”

While the pandemic accelerated the way businesses used technology, it also exposed retailers to cybercrime at unprecedented levels. Per the World Economic Forum’s Global Risk Report 2021, cyberattacks are now relentlessly targeting businesses with fake websites, phishing, malicious emails, ransomware, and breaching customer credentials.

Reports of cyberattacks to the FBI’s Internet Crime Complaint Center have quadrupled since the beginning of the pandemic. “Cyber actors exploit vulnerabilities in these systems to steal sensitive information, target individuals and businesses performing financial transactions, and engage in extortion,” said the Federal Bureau of Investigations.

More attacks are coming. That’s because 84% of organizations say they’ll continue to allow remote work even after stay-at-home orders are lifted, and the number of active internet users will continue to increase more than the 59% of the world’s population today.

Cyberattacks have skyrocketed in recent months. Russian hackers targeted the IT infrastructure management software vendor SolarWinds, infecting customers, federal agencies, security companies and other businesses. In March 2021, more than 60,000 businesses and organizations were hacked by a Chinese cyber-espionage unit exploiting flaws in the Microsoft Exchange Server. The hacks gave the attackers total remote control over the affected systems.

Ransomware is the fastest-growing cybercrime in 2021. Data shows companies are hit with ransomware every 40 seconds.

Also, nearly half of all small and medium businesses fell victim to ransomware attacks last year, and about 75% of them had to pay up.

One in five businesses that paid the ransom never got their files back.

Some of the ransomware attacks have been fatal. Last year, hackers disabled the Düsseldorf University Hospital’s computers, so they could not give a patient life-saving treatment.

Businesses must take precautions to prevent and survive the endless waves of cybercrime. If they don’t, experts predict it will get worse. And credit card payment security should be a priority.

Here are your five best weapons against breaches and ransomware

1. Protect yourself and your customers by not storing their data

With the increase of eCommerce, retailers have been processing and storing more customer data online. That’s putting a target on the information for hackers looking to steal customer credentials and sell it on the dark web.

“Don’t store customer personal data like their passwords, dates of birth and credit card numbers. It’s that simple to stop breaches and hacks,” says Jennifer Robertson, CEO of RedMaple.com. “Instead, consider technology like StagedPay (now Clever Division) that makes it virtually impossible to steal data because it’s locked up and stored separately in different vaults. Even if a hacker breached one vault, they still wouldn’t have complete data to commit fraud.”

StagedPay (now Clever Division) allows businesses to take orders on the phone, online or in-person and not worry about cybercriminals.

It’s even more important today to not expose sensitive data when studies show at least 51% of shoppers use the same passwords for work and personal accounts. Even 57% of those who have been scammed in phishing attacks haven’t changed their passwords. When that happens, hackers will breach businesses, steal customer credentials, and buy products with them on other websites (in a process called credential stuffing), multiplying the fraud.

2. Regularly update your software and operating systems

One reason the recent Microsoft Exchange Server attack has been so successful is that hackers exploited four security holds in the system. Once Microsoft discovered the unpatched servers, it issued updates. Those updates are now protecting businesses and organizations worldwide.

Updates not only include software patches, they can also fix and remove other computer bugs and even add new security features. Ultimately, updating your software and operating systems will help keep out hackers.

3. Perform regular backups

Your best weapon against the most prolific cybercrime against retailers – ransomware – is to make regular, reliable backups of your data and computer. Criminals will lockout business owners from being able to use their files. To restore the data, thieves will extort money from the user. Having a good backup on a separate drive can thwart cybercriminals by allowing you to restore your business data at a point in time before your computer was infected.

Make sure you have a copy of your business most critical information. Think about what you’d need to run your operation if your drives were lost or stolen. Experts advise you backup important files at minimum once a week, but preferably once a day. Also remember to test your copied data to make sure it works and fully restores the information.

For your e-Commerce site, select a web hosting service that provides automatic and verified backups so that you can restore your site if it’s attacked and find a secure online payment gateway.

4. Install a firewall

Firewalls will protect your business from cyberthreats by acting as a barrier between your internal business network and the internet. The firewall blocks external users from accessing your private business accounts.

Potent firewalls will also inspect traffic in and out of the network and look for worms, spam and viruses that may impact your network.

5. Ensure PCI DSS Compliance

The PCI Security Standards Council® is an organization that sets security requirements for all companies that process, store, and transmit credit card information. The standards help businesses prevent, detect, and respond to security incidents. Any e-Commerce retailer should comply with the data security standards to protect their business and customers and provide a secure online payment gateway.

Some of the requirements include properly protecting passwords, protecting cardholder data, encrypting data, using anti-viral software and routinely scanning and testing for vulnerabilities, according to Digital Guardian.

All of Red Maple’s solutions from (now Clever Division) to Advanced Credit Cards for F&SCM meet PCI compliance security requirements

In 2021 and beyond, businesses will put their entire future at risk if they don’t make fighting cybercrime their top priority. That’s because

TalkRetail estimates the cost of a cyberattack to be more than $5 million for more than a quarter (27%) of businesses.

Experts agree that more people shopping online and more employees working from home make retail more of a target for cyberattacks this year than ever before.

The post 5 Weapons Against Data Breaches and Ransomware appeared first on Red Maple.

The post <span class="heading-new-col"><strong>Old School:</strong> Cash and credit cards<br/> <strong>New School:</strong> Contactless Checkout</span><br/> <span class="kn-sub-title box-new-col"><em>How the pandemic changed the way shoppers want to pay for products and services in 2021</em>.</span> appeared first on Red Maple.

It’s happening because it pays to breach, hack, and steal.

Reports estimate the bad guys pocket hundreds of billions of dollars every year. Plus, the risk of the cybercriminals getting caught is low.

Finally, experts say the criminals are simply doing a better job than e-commerce of adopting new technology. It’s more important than ever for you to establish business cyber security solutions.

Red Maple works with retailers around the world to provides a variety of solutions to help them safely and easily process credit cards and service customers. There are key steps you can take to protect you site and your customers from cyberattacks and increase cyber security.

The post Five tips to protect your business from cybercrime in the New Year<br/> <span class="kn-sub-title"><em>2020 was bad for cyberattacks. Experts predict 2021 will be worse.</em></span> appeared first on Red Maple.

This year, customers call the shots. Forced indoors and online in 2020 because of the coronavirus, they clicked their way to a record high of 16.4% in global retail sales. As the pandemic pinnacled, ecommerce experienced 10 years of growth in just 90 days, according to a McKinsey analysis. Every age, every demo spent money through their computers and hand-held devices. For the first time, some 150 million people shopped online during the pandemic. In all, a global survey says 84% of people got their groceries, clothes, household items and dog food on the internet during COVID-19. That buckled consumers in the virtual driver’s seat, navigating to the most responsive retailers with the best pricing, and leaving the rest in the dust.

It doesn’t much matter that experts predict ecommerce will decelerate this year 7.8% as vaccinations empower shoppers to step inside those reopened brick-and-mortar stores. The consumer has experienced the rush, speed and efficiency of same-day delivery, overnight shipping, curbside pickup, and trying on clothes and other items virtually without taking off their pajamas. After that, there’s no turning back. New surveys show 79% of consumers will keep shopping online this year.

So where does that leave you? A few adjustments as to how you interact with customers, and where you to sell to them can place you on the virtual map – in a place where people will come, stay, shop, and return for more. This is where the rubber meets the road. You’ll want to be there because e-commerce is expected to reach five trillion (yes, with a ‘t’) in sales this year, according to the BCG Consumer Sentiment survey.

Here are 3 tips to pick up customers and drive website sales:

1. Social media shopping. Go get ’em. The days of waiting for the customer to come to you are long gone. It’s time to go pick them up with shoppable moments. More and more, that means idling in social media.

New data shows social media shopping, or allowing people to buy products within a social media platform, can pay off big. Fifty-five percent of shoppers have made purchases through a social media channels like Facebook, Instagram and Pinterest.

After news about the novel virus hit (March – April) marketing on Facebook and Instagram saw a 36% growth in monthly active users; a trend not slowing down.

Instagram is the most popular platform for shopping. In fact, 70% of consumers look at this platform to discover new products. Instagram has made it easy for people to see, tap and shop. Retailers can tag products in photos, videos and stories. With a tap, people will get a full description, more photos, and see other items you sell. Instagram hit the gas recently with a new Instagram checkout app. The native checkout features make it even easier for shoppers to go from browsing to buying.

Last year, Facebook launched ‘Facebook Shops,’ where retailers can build custom stores complete with the ability to create collections of items, and manage orders and shipping. Customers can place their orders within Facebook or navigate to your website to complete their purchases.

Retailers are also showcasing their products with success on Pinterest Business with buyable pins. Pinterest also offers ‘Shop the Look’, which lets people buy the actual items shown in the images. Retailers can also upload product catalogs on the platform.

If your target audience is Gen Z, consider the video app TikTok. Late last year, TikTok partnered with Shopify to allow its one million retailers to reach the generation and drive sales. The new app allows merchants to create in-feed video content for their products targeted to TikTok’s 100 million users in the United States.

China’s WeChat app is also highly engaged in social shopping, allowing its millions of users to discover new experiences and products, buy them, book them, and tell friends about them. The country’s most popular app combines social media, chat and payment features to become a powerful promotional tool for online businesses.

2. Talk to me, Goose. This popular line from the movie ‘Top Gun’ is a call from one fighter pilot (Maverick) to his partner (Goose) to communicate. This is the same message consumers are sending online retailers this year in what is being called ‘conversational commerce.’ Studies show 72% of people will only engage with retailers who use personalized messaging.

Retailers are listening. In a 4-month study last year, interactions between customers and merchants increased by 85% on the Shopify platform compared to the same period in 2019. Here’s the kicker: Sales attributed to the chat increased by 185% during that same time period.

The quality of the digital user experience is a key factor for new and old merchants alike, according to a new survey. In fact, 48% of consumers said a good online or mobile app experience is more important to them than the price of products.

The conversational commerce has to be genuine to covert the customer to a buyer. Personalization creates long-lasting customer relationships. So, merchants should record their customers’ buying habits (with their consent) in order to recommend new products and experiences. To optimize the customer experience, the information best compiled with master data management strategies.

Facebook’s Messenger now has a new channel for customers to interact with brands in real-time with the help of chatbots powered by AI. They can answer questions and offer specials.

Chatbots allow retailers to respond to 80% of their customers 24/7, and can quickly connect shoppers to human agents when needed.

The baby formula brand Enfamil builds relationships by asking about the due date of babies when pregnant moms sign up for emails. Then, the business provides the mothers-to-be helpful information throughout their pregnancy and the child’s first few years of life.

Most shoppers, 72%, prefer self-service with instant chats, bots and other digital self-service tools because they’re convenient and easy, according to reports.

Personalization aside, privacy and security are still a top concern. If you are collecting any sensitive data on your website or from social media users, you must comply with data privacy regulations. Also, it’s important to be transparent with shoppers about what you’re collecting and how you’re protecting their data to make them feel comfortable shopping with you.

At Red Maple, we provide the most secure software on the market. Our Advanced Credit Cards for F&SCM, which integrates with Microsoft Dynamics 365, securely accepts and processes credit card payments. We also offer a revolutionary secure, hosted credit card solution called StagedPay. It allows merchants to secure confidential information and dramatically minimize the risk of theft, fraud and data breaches.

3. Let’s make a deal. Given a choice between the same product on two websites, 89% of customers will go for the good deal. Merchants can lure them in (and keep them with great customer service) with specials, cash back, coupons and promo codes.

In fact, with the economy, couponing is growing. Statistics show 90% of all consumers have used coupons in some way, and 30% of millennials always use coupons. And while a study shows the value of digital coupon redemption reached $47 billion dollars in 2017, 77% of shoppers spent $10 to $50 more than intended when they used the coupons.

Websites like Rakuten boast they’ve changed the way people shop online by giving cash back and shopping rewards that have earned its 14 million members more than $1 billion from top stores. Rakuten’s mission is to connect members with merchants and market their brands.

The bottom line is that customers aren’t ever going to back-up, do a U-turn or slow down. In 2021, consumers won’t settle for sluggish websites, impersonal transactions and delays in delivery. These three tips will get you up to speed, on the road to meeting new shoppers, and converting them into lifelong customers.

The post E-Commerce Roadmap<br/> <span class="kn-sub-title">The top 3 tips to put your online business in the driver’s seat</span> <span class="kn-sub-title box-new-col"><em>Consumers feel the need for speed. So, if you want more traffic, better put the pedal to the metal</em>.</span> appeared first on Red Maple.

While coronavirus warnings from the Centers for Disease Control and Prevention are keeping many people out of brick and mortar stores this holiday, new studies show they are moving online to buy gifts and are expected to ring up record sales. According to the newest McKinsey report, half of Americans plan to spend more money online than they do shopping in-store this holiday season.

That means holiday e-commerce will add up like never before. Adobe Analytics predicts COVID-19 will drive online holiday spending to $189 billion, or 33% more than last year. In a recent press release, Adobe went even further, predicting $200 billion of online spending if the flu season also keeps people out of stores. The surge in e-commerce isn’t expected to end with the noisemakers on New Year’s Eve. Nearly half of all consumers plan to keep shopping on their computers, tablets, and smartphones post COVID-19.

Retailers who focus on their customer’s health and connect with them on a personal level are sure to have good tidings this season and a happy New Year.

Here are five tips to maximize your holiday sales safely:

Engage

Experts say retailers can capitalize on the pandemic that’s keeping shoppers homebound by engaging with them. Retailers should be offering discounts, free shipping, subscription deals and reward programs. Engagement helps build a loyal customer base and can capture critical customer data to make future sales more personalized. The store Kohl’s has mastered the art of capturing returning customers by offering Kohl’s Cash with every purchase that can only be used on future dates. When retailers make shoppers feel valued, in control and rewarded, they are more likely to become return customers.

Retailers can also engage with their customers by giving them empathetic messages on receipts, emails, and text messages. It’s a great way to tell shoppers how your business is keeping them safe and healthy in your physical stores, and that they’re also appreciated when they are shopping remotely.

Visually engage online shoppers. While many merchants know to re-decorate or change products in the front of their brick-and-mortar stores, they are not used to doing the same thing with their online store. But now more than ever it is important for retailers to update their online stores with new images and videos for the changing seasons, holidays, and trends so it stays fresh and appealing.

Simplify & Focus on Safety

Retailers can keep online customers coming back with simple, seamless shopping streams and secure check-out processes. Ensure the shopping experience is consistent, reliable, and safe. With cybercrime expected to top $12 billion this year alone, merchants must be able to accept and process credit card payments online securely. The software company Red Maple offers a safe and effective solution called StagedPay.

In brick-and-mortar stores, it’s just as critical that your point of sale PIN pads are sanitized, easy to use and secure.

To learn more about how to ensure your credit card processing is safe and secure online and in person, click here for three tips to prevent theft and fraud.

Also, make sure consumers can find you on the world’s largest search engine, Google. Your website should be optimized with key words so that your business shows up whenever someone conducts a relevant search. Merchants should set up business listings on Google, Facebook, Yelp, and other social media platforms.

Connect

Consider marketing your website where your target customers are – on social media. Connect with them by offering peer support, how-to-videos, reviews, and recommendations. Retailers can use new social interactions such as live chats to create an interactive and immersive experience for customers.

Reply to your followers as quickly as possible with thoughtful answers and thanks. Consider offering rewards or discounts to customers who reach out and share your posts. Also remember to share their content, when appropriate, to build and improve relationships.

With the data you collected from membership and loyalty programs, you can also text or alert customers when they get near your store (also called geofencing) about sales and new items.

Get personal

What’s your story? Retailers who share their backstory, as well as their business’s vision, purpose and passion can often increase sales, customer loyalty and profitability. Make your brand more human by adding personal touches to your online presence about your struggles and accomplishments. A study by Mintel also shows 29% of consumers share their support of ethical companies on social media, while 58% say buying ethically produced products makes them feel good.

And merchants can use the newest technology to personalize the shopper experience. When retailers make product recommendations based on predictive analytics or by reviewing what is in a consumer’s cart, it can drive up conversion rates by 40%. Technology can also show customers what clothing items look like on virtual models with different body shapes and sizes, allowing them to see what it might look like on them.

Intelligent chatbots can engage customers with a merchant’s chat service to get personal questions answered. The technology can also be integrated with customer loyalty experience. For example, REI shoppers who buy a tent will get messages about how to set it up and take care of it, with suggestions about other complimentary items to buy.

Provide great service

With the growing concern for health and safety, online stores must cater to their customers online by providing great service. By offering your customers curbside service, you are providing the best of both worlds; safe shopping and getting the product immediately. Retailers must have an easy and convenient online ordering and inventory system so that customers know how to get their items quickly.

A new trend for retailers in this area is “click and collect” shopping with curbside pickup. That shopping method is expected to jump this holiday season by 60% according to eMarketer. In this model, customers buy something online and then choose a location to pick up their purchase, instead of having it delivered to their home. This allows customers to check the quality of their product and return it immediately if there are any problems. In a study, the International Council of Shopping Centres found that 61% of shoppers who used the click and collect model also went into the physical store and purchased more goods.

Retailers who focus on shoppers’ health and safety concerns and go all out to engage and personalize service are sure to earn loyalty and more e-commerce business well into 2021.

The post I’ll be home for Christmas…shopping. <br/><span class="kn-sub-title">The top five tips for retailers to make this season’s sales safe, merry, and bright.</span> appeared first on Red Maple.

Due to the coronavirus pandemic, e-commerce has become one of the most popular ways to shop. Experts predict online sales will top an unprecedented $630 billion this year. Another report shows online thieves will steal 1.9% of that, or more than $12 billion. The online shopping – and fraud – trends have been fueled by the pandemic, which forced many stores to shut down with more people isolating at home and shopping online. As e-commerce sales skyrocket, more cybercriminals are trying to steal a piece of the pie. That means any business getting into or expanding e-commerce must also deal with increased threats.

Red Maple offers a safe and effective solution so you can securely accept and process credit card payments. Click here to learn more about Advanced Credit Cards for F&SCM.

Online retail is more vulnerable to theft than brick-and-mortar businesses. E-commerce retailers are attacked an average 206,000 times a month, according to the online security company Signal Sciences. While most breaches are prevented, about 27% are successful. The damages add up quickly. The Merchant Risk Council says online payment fraud costs businesses 1.8% of revenue. For every dollar of fraud from chargebacks, e-commerce businesses lose an extra $2.94 for processing fees, investigations, legal fees, and security software. Fraud also impacts customers who often blame the seller for problems. The good news is that you can follow five best practices to secure your business and bottom line.

Red Maple offers a patented solution to protect your customer’s personal information from hackers. Click here to learn more about StagedPay.

The post Five tips to protect your online store from hackers and cybercriminals appeared first on Red Maple.

A Microsoft Dynamics solution that reduces the risk of fraud and theft

With credit card fraud at record levels because of the pandemic, Red Maple offers a safe, effective solution: Advanced Credit Cards for F&SCM, a Microsoft Dynamics credit card processing extension that securely accepts and processes credit card payments. It is designed to combat payment fraud, which is a billion-dollar business, and growing. Fraud losses cost banks, merchants, and cardholders $16.9 billion in 2019, up 15% from the year before, and the highest level since 2013, according to Javelin Strategy & Research.

“With the Coronavirus crisis, more people than ever are online shopping and fraudsters are taking advantage. We’re here to help businesses protect themselves and their customers in retail, e-commerce and call center environments,” said Patrick Hodo, CIO of Red Maple.

Integrates with Dynamics 365 for Finance & Supply Chain Management

Advanced Credit Cards for F&SCM provides comprehensive credit card processing functionality to companies around the world using Microsoft Dynamics 365 for Finance & Supply Chain Management | AX. With Advanced Credit Cards for F&SCM, you can enjoy more efficient order fulfillment processes without sacrificing customer service. It also enables you to securely accept and process credit card payments and complete merchant card processing in retail, e-commerce, and call center environments. Pre-integration with 16+ global credit card processing companies makes it a true, end–to–end credit card solution.

Did you know? Online sellers will lose $130 billion to payment fraud between 2018 and 2023 – Juniper Research

Secure Payment Transactions

Red Maple’s Advanced Credit Card extension for MS Dynamics ensures credit card data is secure during the storage and transmission by including application encryption out of the box.

• Restricts all users from seeing sensitive credit card data with StagedPay
• Meets PCI compliance security requirements for applications processing credit card payments
• Options for tokenization and hosted payment when offered by the processor

Online payment fraud costs global businesses 1.8% of revenue

Support for Tokenization & Profiles

Red Maple’s secure credit card payment extension provides the ability to store sensitive cardholder information with card processing companies that support tokenization or profiles. This proprietary functionality eliminates the risk and liability of storing sensitive information locally. Instead, companies can use Advanced Credit Cards for F&SCM to process transactions using a “token” or profile securely. This simple configuration means customers can feel more secure and companies can easily meet their PCI requirements.

For every $1 of fraud from chargebacks, e-commerce businesses lose an extra $2.94

Increase Efficiency & Reduce Administration

Advanced Credit Cards for Dynamics 365 makes order fulfillment and payment of invoices more efficient through features designed for the enterprise client. Companies can do the following:

• Receive credit card payments in customer payment journals
• Capture funds on picking list, packing slip or invoice
• Reduce administration with automatic authorizations that renew when previous authorizations have expired
• Assign users to terminals for easy reconciliation of transactions

Fraud also impacts customer loyalty because they often blame the seller

Handle Complex Transactions

Advanced Credit Card’s enhanced functionality supports numerous business and merchant card processing scenarios including:

• Multiple cards and transactions per sales order
• Purchase level 2 and 3 cards
• Gift card processing and support for returns and project transactions
• Card Verification Data (CVD) for secure processing
• E-commerce, retail and direct (MOPO) industries for reduced transaction rates

For more information on Advanced Credit Cards for F&SCM and Red Maple’s other services and solutions, click here or email info@redmaple.com

Click here to get five tips to prevent online fraud and theft.

The post Welcome to Red Maple Advanced Credit Cards for F&SCM (Formerly F&O) appeared first on Red Maple.

NOTE: As of August 1, 2021, StagedPay^TM is now known as Clever Division^TM, a new, upgrade version of the innovative, patented software.

San Antonio, Texas – When COVID-19 swept the globe in March 2020, it changed the way we shop. Today, many businesses are still closed and people are avoiding public places. The changes have driven online sales to a record $73.2 billion in June, up 76.2% from last year, according to Digital Commerce 360. A new study finds many consumers plan to continue shopping online even when brick-and-mortar stores reopen.

The pandemic has also forced retailers to adapt and meet the needs of their new online shoppers. One business leading the way is the popular high-end children’s clothing company Hanna Andersson, based in Portland, Oregon.

The business turned to software company Red Maple to provide them with new methods of payment that are fast, easy and secure. Texas-based Red Maple specializes in developing turnkey solutions for retailers.

Before the pandemic, Hanna Andersson accepted traditional credit card payments and PayPal. Now, the retailer is expanding its payment options.

Red Maple worked with Hanna Andersson’s team to develop and implement a new payment solution called Afterpay.

Afterpay allows customers to “Buy Now and Pay Later” (BNPL). According to Digital Media Solutions, BNPL is considered “today’s version of layaway” and has increased in popularity due to COVID-19.  With Afterpay, Hanna Andersson can offer customers an installment plan with four interest-free payments over an eight-week period. It allows shoppers a more budget-friendly option for shopping. Red Maple is also working with Hanna Andersson to set up Apple Pay, which it will soon offer to customers.

In addition to providing a full suite of credit card and payment solutions, Red Maple offers top security for retailers and their customers, as the FBI reports cyberattacks have spiked 400% since the coronavirus outbreak. Red Maple’s solution is StagedPay, a hosted credit card solution that uses two-step authentication for merchants to process secure payment transactions.

“With more people online during this pandemic, breaches and hacks have sky-rocketed. We read about new cyberattacks every day in the news. StagedPay is a game changer in the retail industry, now more than ever,” said Patrick Hodo, CIO of Red Maple.

StagedPay works like a combination lock by allowing merchants to accept and process credit cards using only part of the card number. To open that lock and complete the purchase, the customer must enter the remaining numbers on the secure StagedPay site via text, email, or phone. The merchant is notified when the order is authorized and complete.

This two-step process means the merchant never collects the full credit card number and is not vulnerable to data breaches and theft. StagedPay also allows the credit card information to be tokenized and inserted into a company’s ERP system to be re-used securely for future transactions.

For more information about Red Maple and StagedPay, contact Diane White at Diane@DianeWhitePR.com or call 918-770-3905.

About Red Maple

Red Maple specializes in developing turnkey solutions that natively expand the capabilities of Dynamics 365 for Operations. Globally deployed by 500+ companies, Red Maple’s solutions support complex business processes for credit cards, commissions, recurring billing, revenue recognition, and more. The company’s Advanced Credit Cards for F&SCM and BC enables businesses to securely accept and process credit card payments using native integration without hidden costs. Using pre-integration with multiple processors and gateways, Red Maple provides an omni-channel experience with processing from native client, Retail (mPOS/ePOS) and integration with numerous e-commerce engines.

The post Texas Software Vendor Red Maple Keeps People Shopping During Pandemic appeared first on Red Maple.

Finding a good credit card processor is a lot like buying a car. You need to check out the equipment and the services offered, haggle over pricing, and hope the salesperson has not hidden fees in your payments. While it may sound complicated, it can be simple if you know how to follow the money. We will show you how to do that to find the best credit card processor for your business.

Follow the money

If you want your customers to be able to pay with a credit card or Apple Pay, PayPal, etc., you have to partner with a credit card processing company. Processors are the go-between for your bank and your customers. With every swipe of the card, your business has to pay three fees: an interchange, an assessment and processing.

1. Interchange fee. This is paid to the bank that issued the customer the credit card. This fee is a fixed cost determined by banks and cannot be negotiated. No matter which processor your business uses, the interchange fee will stay the same.
2. Assessment fee. The business pays this to the card brand, such as Visa, MasterCard, American Express, etc. This fee is also non-negotiable and remains the same across the board for all processors.
3. Processor fees. Any costs above the interchange and assessment fees are charged by the processor. This markup is where processors make money. It’s the only cost that is different among processors. Your goal is to pay the lowest processing markup, while still getting good service.

Pricing

Processors can charge businesses with either bundled pricing or price-through pricing. Bundled pricing is just what it sounds like. Processors combine the interchange fee, the assessment fee, their surcharges, and markups in bundled pricing. That means you can’t tell what you’re paying for. It’s a way for processors to hide fees.

This kind of pricing also allows the processor to charge businesses whatever it wants for different types of transactions. It can use what is called “tiered pricing” and set its own rates for qualified, mid-qualified and non-qualified transactions. That’s a red flag because the processor also decides how each business transaction is rated and charged. Thus, the processor can increase the business’s prices without increasing rates.

The bundling pricing method also prevents businesses from comparing rates. Even if processors quote the same rates, one processor may route certain transactions to its lowest qualified or most expensive rate, that another processor would route to its highest non-qualified rate. Bundling usually results in higher, hidden, and inconsistent costs.

Bundling pricing is also called “flat-rate pricing.” That means the processor charges one flat rate for all transactions types instead of routing transactions into qualified, mid-qualified and qualified rates. While flat-rate pricing may sound like a good deal, it’s not transparent and often costs more. Once again, the details are bundled so you can’t learn the exact charges and don’t know how much of your costs are profit.

Instead, seek a more transparent processor that uses pass-through pricing. Pass-through pricing fully discloses each fee in detail including how the processor’s rate and fee remains the same for all transactions, whether it’s a rewards card, a swiped card, a commercial card, or any other kind.

Overall, pass-through pricing is less expensive, reveals markups and surcharges, is transparent, and allows for interchange optimization, which ensures most of the transactions process at the lowest rate.

Key Takeaways

• Find the processor with the lowest markup in fees and that offers the greatest value.
• Choose a processor that is transparent and uses pass-through pricing which lists the interchange fee, assessment fee, the processor’s markup, and interchange optimization.
• With bundling or flat-rate pricing, processors can offer businesses lower rates, then increase their costs later by routing some of their credit card transactions to the most expensive rates. Bundled pricing is almost always more expensive.

The bottom line is that what and how you’re charged by the processor is a big factor in choosing the best provider for your business. But it’s not the only factor. You need to choose a processor that matches your business goals and budget. Some processors specialize in both B2B and B2C payments including ACH, SEPA, etc. Also, if you have global shoppers, you want to choose a processor that can offer your shoppers a local checkout experience in the language, currency, and payment type the customer wants to check out in. Also, for global merchants, make sure the processor can route transactions locally to eliminate high cross border and FX fees. Others offer multiple ways for customers to pay with omnichannel solutions, and still, others may focus on point of sale (POS) transactions or E-commerce. The methods you need will depend on the size of your business, your customers’ needs, B2B relationships and other factors. Once you determine your needs, you can search for a credit card processor that offers those payments and channels

Tips to lower processing fees

• Get at least three quotes with only pass-through pricing. Get it in writing that details every rate and fee. Read and understand the contract. You want to make sure the assessment and interchange fees are at cost and see every transaction fee and markup you will be charged upfront. To learn about current assessment and interchange fees, visit brand card websites like Visa.
• Look for undisclosed fees like monthly fees, payment gateway fees, PCI compliance or non-compliance fees, set up fees, batch fees and chargeback fees.
• Ask for a month-to-month contract because other contracts can last up to three years and be expensive to get out of. Refuse to pay their cancellation fees.
• Require that you get your refund fees back. When a business issues a credit card refund, it is supposed to get a credit from the issuing bank for part of the interchange fee. Many processors will try to keep the credit instead of returning it to the business.
• Demand interchange optimization and that the transaction rates never increase. Also get that in writing.
• Learn about the cost of the processing equipment. And vet any free offers. The offers may require you sign a long contract or pay maintenance fees. Also, buy your equipment, do not lease it. If you lease a credit card machine, you’ll end up overpaying in the long run and won’t own it. Today, you can buy a terminal with contactless payments for a few hundred dollars.
• Learn if equipment is compatible. If you change processors down the road, you want to know that the credit card machines, gateways and POS software still work.
• Scrutinize your statements routinely for rising fees and rates. Even if it’s in writing that rates won’t rise, keep the processors honest by checking your statements for added charges.

Another big factor to consider is customer support. You can end up losing business if there are a lot of technical difficulties and poor service. Find out if support is available 24/7.

Fraud prevention and security should also be top of mind for merchants. All businesses that handle credit cardholder information must be PCI compliant. Systems need to be secure to protect customers’ personal data. The PCI Security Standards Council, which works to enhance global payment account data security, offers free resources for businesses on its website.

The CardConnect and Red Maple partnership offers innovative security features such as point-to-point encryption and tokenization that allows businesses to protect cardholder data for the ultimate data breach protection. Those features also allow merchants to reduce the administrative time and costs associated with maintaining PCI compliance. Learn how it works here.

Red Maple carefully tracks the trends in cybersecurity and cybercrime to protect retailers. In the world of credit card processing, Red Maple owners say the best way companies can protect online data is by using two-factor authentication. That is a “security process in which the user provides two different authentication factors to better protect both the user’s credentials and resources the user can access.”

For merchants, two-factor authentication reduces fraud because the cardholder must be who they claim in order to complete the transaction, and it reduces the chances of chargebacks.

Red Maple also created StagedPay, which offers a breakthrough solution for retailers to fight online theft and fraud and offers unprecedented protection. StagedPay enhances two-factor authentication and takes it to the next level. Not only are two methods used to enter the credit card, but the card number is used as a third means of verification.

Red Maple has two key products: StagedPay Card Not Present and StagedPay eCommerce which protect customer information by storing and locking-up credit card information in different locations. Find out more at www.stagedpay.com

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Experts say converting your online sales to mobile in 2020 can create record profits

It’s time to make mobile commerce your end game. Eighty-percent of Americans right now are shopping on their mobile devices, not on their desktops. So that’s where you need to be. Experts say businesses that create the best mobile check-out experience for shoppers will have a “massive advantage over their competitors” for years to come.

Consider this. E-commerce sales through mobile devices in 2019 smashed all records, earning U.S. retailers $167 billion. This year, Statista estimates mobile commerce will reach $336 billion. And here’s the kicker. The leading research firms predict next year more than half of all sales conducted online worldwide, or $659 billion, will be through mobile devices. While CBRE predicts 54% of E-commerce sales will be from mobile commerce, eMarketer says mobile will account for 73% of all online sales. Either way, any E-commerce retailers large and small that don’t get in the game today stand to lose significant revenue.

The rapid growth of mobile checkout has been driven by an increase in handheld devices’ computing power and the prevalence of mobile apps.

What is mobile checkout?

When someone places an order and completes the checkout with their cell phone, tablet, watch, or other mobile device on a website or mobile app, it’s called a mobile checkout. It allows people to buy whatever they want, whenever they want, at their convenience. Another definition refers to using a mobile device to shop inside brick and mortar stores. The best example is Apple retail. Employees help customers throughout the store pay from their handheld devices, instead of waiting in line at the register.

Buy now

The research company Comscore finds 69% of people use a mobile device to do research before making a purchase. They check for reviews, prices, discounts, and deals. Once they find what they want, they quickly buy. According to Mobile Marketer, 70% of mobile searches lead to an action within one hour. On the other hand, shoppers doing research on their desktop can take up to a month to make a purchase.

Conversion rates

While website visits are on the rise for smartphones and on the decline for desktops, mobile conversions are still less than half of desktop. Last year in the U.S., the conversion rate for mobile devices was 1.5% compared to 4.1% for desktops. That means customers are researching products on mobile, but only hitting the ‘Buy’ button on their home computers. In fact, 69% of E-commerce customers who start the buying process never finish. The reason? They want their shopping experience to be easy, seamless, and secure. But studies show many mobile checkout processes are no good. Even worse, 57% of consumers say they won’t recommend a retailer with a poorly designed mobile site. So mobile optimization and conversion are mission critical. Improve your check-out experience and improve your financial success.

Here are other benefits of M-commerce:

• Customers can make faster purchases from outside or within the store.
• You can give customers a better shopping experience. With analytics from mobile apps about the shopper’s age, location and buying history, you can show them products they really want.
• You can encourage shoppers to spread the word about your business by integrating social media platforms into your apps.

While the biggest benefit of M-commerce is explosive potential profits, there are some downsides:

• Businesses must stay up to date with mobile optimization, design, and best practices to convert shoppers.
• Your customers, even while physically in your store, can comparison shop. You’ll need to know your competitors’ prices and offer deals to compete.
• Retailers need to ensure check-out processes are secure and PCI compliant. When consumers worry about their information being stolen or used without their permission, they don’t shop with mobile devices.

Dial it in

Even though most shoppers are on smartphones, 52% of retailers do not optimize content for them. A large-scale Checkout study by Baymard found only 58% of the top grossing U.S. ecommerce sites have a “good” or “acceptable” checkout performance. Thirty-six percent of the sites are “mediocre,” and 6% have checkouts considered “poor.”

Dial-in your company’s M-commerce with these best practices:

Make sure the mobile pages load quickly. Consumers can be impatient and often demand instant gratification.

Strip down your mobile site to the basics. Use as few steps as possible between the landing and checkout pages. Studies show the more text, numbers and images on your site, the more your conversion rate drops. Bottom line; make it easy for them to spend money.

A higher screen resolution results in a $1.18 higher order, according to an Adobe Mobile First World report. The study found the mobile order value will increase for every extra 10,000 pixels on smartphones.

Include a one-click buying option. Amazon has been using it successfully since 1999.

Make it easy for people to fill out a form with one hand. It’s been shown to increase mobile conversion rates.

Using videos to demonstrate products are likely to generate more revenue.

Include trust marks, badges and/or certificates to make people feel safe. Since mobile E-commerce has risen, so have mobile security attacks, according to Mobile Business Insights. Sixty-three percent of smartphone users prefer to use a shopping app that requires them to sign in for secure access. Even better, protect your business and customers from credit card theft with Red Maple’s StagedPay.

At Red Maple we can help with StagedPay.com , a revolutionary security system. It safeguards your customers’ credit card information whether you take orders over the phone, by M-commerce, online, or in person. When mobile customers choose to buy something, StagedPay will text or email them a link with the amount of the order. Instead of giving the retailer sensitive credit card and personal information in check-out, customers use their own devices and StagedPay.com to make the purchase. Since the businesses don’t collect customers’ private information, it can’t be stolen by employees or cybercriminals. For small businesses to restaurants to bars to international corporations, StagedPay means more sales and more profit.

To learn more about StagedPay by Red Maple, please visit StagedPay.com.

About StagedPay

StagedPay is a hosted credit card solution that provided merchants with a range of services that allows them to accept credit cards and process credit cards without actually knowing the entire credit card number. With a proprietary patent-pending process, merchants can accept part of a credit card up front during an order, only to allow StagedPay to interact with their customer afterward to finish the order by retrieving the rest of the credit card.

StagedPay works by combining the parts of the credit card number taken like a combination lock in a secured hosted environment to create a “token”, a unique representation of the credit card between the merchant and their processor. So, while the merchant never has the entire credit card number, they can still process charges on the customer’s account, securely. Risks of theft, fraud and the cost of PCI compliance are minimized even for the largest companies.

StagedPay hosts an independent secure portal for businesses and customers to manage invoices 24/7. The portal:

• Allows businesses to send customers invoices so customers can pay at their convenience.
• Allows customers to update their billing address, zip code and account numbers at any time.
• Allows customers to store their tokenized credit card information into a company’s ERP system to use it securely for future transactions.

The post The Mobile Opportunity appeared first on Red Maple.

Why cybersecurity is more important now than ever before

While you’re trying to protect your family and your employees from COVID-19, cybercriminals could be trying to infect your computer with malware that steals your personal information and money. The scammers are also hawking fake cures, bogus charities and false promises for stimulus payments. It’s an epidemic of fraud. Top security experts say criminals are preying on our sympathy, fears and isolation.

“Because cybercrime is up even more during this pandemic, more companies are vulnerable,” said Jennifer Robertson, CEO of Red Maple, “That means we need to be even more vigilant with online security so that privacy doesn’t become a casualty of the virus.”

During this crisis, more companies have their teams working remotely. Most of us are sheltered at home without a support network and have more time to surf online as well. We’re a captive audience for cybercrime. No one is immune.

The numbers are alarming. Check Point Research reports more than 51,000 coronavirus-related domains have been registered since the beginning of the year and 9% of them are malicious or “suspicious and under investigation.”

Complaints about the websites have surged in recent weeks. The Federal Trade Commission (FTC) says in the first week of April 2020, coronavirus-related reports topped 18,235. In those complaints, consumers reported losing $13.4 million, or about $600 per person. There are so many scams happening now, the FTC created the FTC Bingo game, listing the ways people can get swindled.

Here are the top seven schemes and how you can beat them:

1. Phishing emails and texts

Phishing emails and texts include links to legitimate-looking agencies that ask for sensitive information like passwords and credit card numbers. Clicking on the links can prompt malware to download that steals web browsing data and tracks keystrokes.

Simply click on the example on the left where phishers pretend to be with the World Health Organization.

What you can do: Experts say you should keep security software up to date on your computer and cell phone. Set up your accounts to use multi-factor authentication. Also use a password manager to auto-fill credentials for true websites and block sites that look similar but are fraudulent. Also, don’t click links or download attachments from questionable sources. Instead, go directly to the agency or organization.

2. Fake cures and tests

Websites are peddling fake treatments such as essential oils, teas and colloidal silver. In Southern California last month, FBI agents arrested an actor after he claimed he developed a coronavirus prevention pill, then delivered the phony treatment to undercover agents. In Georgia this month, FBI agents arrested a man for allegedly soliciting and receiving kickbacks from testing companies in exchange for referring people for Covid-19 tests they didn’t need.

What you can do: Just say no. Don’t respond to any unsolicited emails, texts or calls. If you want the latest news on treatments, visit credible government sites. If you have medical questions, call your doctor. If you see fraud, please report it to the FDA.

3. Fake charities and GoFundMe pages

Emails and social media posts are asking for donations to help coronavirus victims and their families. But some of the charities and GoFundMe pages are fake. The con artists try to fool you by using pictures and stories of actual victims. Worst of all, your money will go to scammers and not the people who really need the help.

What you can do: If you want to contribute to a charity, go directly to their website and give. Only donate to those you trust. Verify the charity first through Guide Star, CharityWatch, Give.org and Charity Navigator.

Look for clues the sites or emails are bogus. They will often have misspelled words and poor grammar. The charity scams will use URLs that are similar to legitimate organizations to trick you. So, read the URLs carefully and keep in mind that most authentic charity sites will end in .org instead of .com. Finally, if anyone asks for payment in wire transfers or gift cards, it’s probably a con.

4. Coronavirus spying apps

While Google and Apple are making news about a new framework that allow cell phones to sound an alert if someone nearby has coronavirus, scammers are getting in the game. They’ve created apps with similar names that take control of your devices. People using the malicious apps think they are tracking the virus, but the apps are actually accessing the device’s photos, contacts, files, location and camera. The camera access allows the attackers to take photos and record videos and audio, according to the mobile company Lookout.

In all, Check Point Research has discovered more than 16 malicious apps that promise to protect people from the virus, but actually steal banking credentials.

What you can do: Only download apps from official app stores, such as Google Play. Do not download apps from third parties. When unsure about an app, seek advice from reputable sites. Also check to see if the apps have been verified and reviewed by consumers.

5. The no-delivery scam

Online sellers claim to have cleaning products like hand sanitizers and medical supplies, but once you place an order, they never deliver. The sites use tricks like ‘limited time deals’ to get you to buy quickly and order more, according to Scam Tracker reports.

What you can do: The Better Business Bureau says phony online stores are on the rise, especially for critical items like face masks. But don’t bite. Not only will they take your money, the sites can also steal your credit card information. Only purchase from established retailers or local businesses that you know and trust.

6. Fake work-at-home schemes

Con artists are preying on the desperation of people who have lost their jobs with promises they can work from home and make a lot of money. What they’re really after is your money. They’ll try to get you to pay for training and supplies. But there’s no job.

What you can do: The (FTC) says you should never pay money to earn money. Also, don’t share any personal information such as your social security number until you’ve done your research. Search online for the name of the business and the words “complaint” and “scam.”

7. Government stimulus check scam

The FBI is warning people that scammers may call and ask for financial or personal information in order to get the federal coronavirus stimulus check. Other fraudsters are calling people asking for a $50 processing fee.

What you can do: The IRS says it won’t contact anyone about the checks. The checks will be mailed or deposited directly into accounts. If you have questions about the check, go directly to the Internal Revenue Service website.

When it comes to cybersecurity, Check Point Research says attacks related to COVID-19 are on the rise. In fact, there’s an alarming 2,600 attacks every day. Businesses with poor security practices are getting hit the hardest. The most popular video conferencing platform is now under investigation for lax security and breached personal data. Just when we need it the most, many companies are failing to protect us. The New York Times has called the pandemic an excuse for companies “to seek the rollback of the modest privacy protections that exist.”

Long before the crisis, we at Red Maple have made it our mission to fight online crime and fraud. Our solution is called StagedPay. The program takes security to a new level. With StagedPay, merchants never get a customer’s entire credit card number, so even if the business is hacked, criminals can’t use the information. The customer keeps full control by entering account numbers into a secure site that requires two-step authentication and verification.

“StagedPay eliminates the risk of hackers crippling companies by stealing private information because the credit card numbers simply won’t be there. Likewise, it will also prevent employee fraud and theft,” said Patrick Hodo, CIO of Red Maple.

To learn more about StagedPay software for small, medium and large merchants, visit StagedPay.com.

The post The coronavirus creates outbreak of scams and malware appeared first on Red Maple.

A user’s guide to Microsoft Dynamics 365 for workflow and secure credit card processing

The global pandemic has drastically changed the way most companies do business. Now more than ever, with nearly everyone working remotely from home, we are all relying even more on technology to get the job done.

Whether you run a small business or are part of a larger corporation, a strong CRM (customer relationship management) application and an ERP (enterprise resource planning) application can provide you with powerful tools to stay connected and productive. At Red Maple, we recommend Microsoft Dynamics 365 as a solution. This cloud-based business applications’ platform offers both tools for business owners.

We want to educate you about these applications, how they work and how they can benefit you.

PRODUCT HISTORY: Microsoft released this application in November 2016 as part of its Microsoft Dynamics line. Microsoft offers Dynamics 365 in two editions: Business Edition for small and medium sized enterprises (SMEs or SMBs); and the Enterprise Edition for medium to large organizations.

The Business Edition includes the Financials Application, which is based on the project code ‘Madeira’. The Enterprise Edition included Dynamics CRM applications (field service, sales, project service automation, and customer service) and the Microsoft Power Apps as well as Microsoft’s premier ERP product, known as Dynamics 365 for Operations.

Then on July 1, 2017, Microsoft repackaged the Dynamics 365 line. The CRM applications are now called the Customer Engagement Plan. The ERP application is now called Microsoft Dynamics 365 for Finance & Supply Chain Management. This is part of the Unified Operations Plan, which also includes the Dynamics 365 for Talent and Dynamics 365 for Retail. Together, they form the Dynamics 365 Plan.

BENEFITS OF MICROSOFT DYNAMICS 365

Better Connectivity: Microsoft Dynamics 365 offers some incredible benefits to companies. This cloud-based product allows multiple departments from Marketing and Sales to Operations and Customer Relations to connect. It provides all teams with access to the data in real time, which makes them more productive and able to make decisions quickly and effectively.

Shorter Sales Cycles: By providing sales and marketing teams with access to real time information, you are able to shorten the sales cycle. All teams within the company are able to customize presentations and pitches more quickly and creatively. In turn this can help them close deals more quickly, which can help increase the company’s bottom line

Better Customer Engagement: As a cloud-based system, Microsoft Dynamics 365 allows companies to improve its customer engagement processes and improves collaboration among departments.

SECURE CREDIT CARD PROCESSING

This is one of the key benefits that Microsoft Dynamics 365 offers and one we at Red Maple place a lot of importance on with our customers. Here are some of the key security benefits to using this application as it relates to credit card processing.

1. Full integration with credit card information and processing are included in the software.
2. Companies will also have the ability to seamlessly tokenize card information so the data isn’t stored (or even encrypted) in the database
3. Microsoft Dynamics 365 offers companies the capability with some processors to automatically update card information for expiration dates and other vital information.
4. Companies can provide two-factor authentication. This is key in protecting companies and their customers from fraud in the event of a cyberattack.
5. Level three data can lower credit card rates because it is sending more information to verify the transaction and reduce the risk of fraud.

Using Microsoft Dynamics 365 can also help companies of all sizes provide secure credit card processing.

• Since D365 is hosted in Azure, you have the protection of the infrastructure of Azure.
• Azure infrastructure should reduce the risk of any “man in the middle” attacks, thus increasing security.
• D365 eliminates users having access to the database, protecting companies from fraud.

EASY TO UPGRADE

For companies who are upgrading from Microsoft AX to 365, the process should run smoothly. If a company does not change the platform or processor, then thy can easily migrate the tokens.

RED MAPLE CAN HELP

Whether you are using Microsoft Dynamics AX/Dynamics 365 for Finance & Supply Chain Management or Microsoft Dynamics AX | Dynamics 365 for Operations, Red Maple has the tools and programs necessary to help provide increased functionality so you can be even more productive and responsive to clients’ needs. Here are some of the ways Red Maple’s products can help improve your experience for your employees and your customers.

MICROSOFT DYNAMICS AX/DYNAMICS 365 FOR Finance & Supply Chain Management (Formerly Finance & Operations)

Red Maple Advanced Credit Cards for F&SCM provides comprehensive credit card functionality to companies around the world. Our products enable companies using Microsoft Dynamics AX/Dynamics 365 for Finance & Supply Chain Management to securely accept and process credit card payments.

Our software is designed to support the credit card processing needs for Retail, E-Commerce and Call Centers. We have added pre-integration with 16-plus global credit card processors and created an end-to-end credit card solution for sophisticated corporations looking to increase efficiency in the order fulfillment process while offering the best customer service.

This application offers one of the most powerful solutions in the world, but your company may need a bit more functionality in areas that are important to your business. Red Maple has created a line of products that provide advanced functionality to enhance the experience of using Microsoft Dynamics AX | Dynamics 365 for Operations. From credit card functionality to commissions to workflow, our products enhance the already powerful functionality to provide additional solutions.

Click here to find out more about how Red Maple can help you get the most out of your Microsoft Dynamics 365 products.

The post Keeping your Business Flowing during a Global Pandemic appeared first on Red Maple.

San Antonio, Texas Red Maple, an international software company, is pleased to announce it has partnered with , an online payments technology company. BlueSnap’s award-winning All-in-One Payment Platform is a preferred technology for fast growing B2B and B2C businesses to accept payments.

Red Maple is adding BlueSnap to its suite of offerings and this will expand payment processing solutions available to Microsoft Dynamics 365 and AX customers, providing them a better option for global payment providers. While most payment platforms are connected to only one bank, BlueSnap has a relationship with more than 30 banks located around the world. This allows Red Maple’s merchants, who have customers worldwide, the option of using a single payment solution to provide credit card processing around the world.

“We are thrilled to be able to offer BlueSnap’s platform as an option to the hundreds of merchants we work with worldwide. We are also excited about the opportunity to offer our suite of software products and solutions to BlueSnap customers,” explained Jennifer Robertson, CEO of Red Maple.

Together, BlueSnap and Red Maple provide customers with a merchant account and a payment gateway all-in-one with multi-currency processing. In addition, the company offers full support for Microsoft Dynamics 365 subscriptions for recurring revenue, world-class fraud prevention, tokenization and several other key services.

“We are pleased to be partnering with such a well-established and respected Microsoft system integrator as Red Maple to offer a true global payment solution to the entire Dynamics 365 and AX community. BlueSnap’s All-in-One Payment Platform is designed to increase sales and reduced costs, and we are thrilled with the authorization rate gains that we have been able to realize for our first joint customers,” commented Ralph Dangelmaier, CEO of BlueSnap.

About Red Maple

Red Maple specializes in developing turnkey solutions that natively expand the capabilities of Microsoft Dynamics AX and Dynamics 365 for Operations. Globally deployed by 500+ companies, Red Maple’s solutions support complex business processes for credit cards, commissions, recurring billing, revenue recognition, and warranty management. The company’s Advanced Credit Cards for F&SCM and BC enables businesses to securely accept and process credit card payments using native integration without hidden costs. Using pre-integration with multiple processors and gateways, Red Maple provides an omni-channel experience with processing from native client, Retail (mPOS/ePOS) and integration with numerous e-commerce engines.

About BlueSnap

BlueSnap provides an All-in-One Payment Platform designed to increase sales and reduce costs for B2B and B2C businesses. Our Platform supports online and mobile sales, marketplaces, subscriptions, invoice payments and manual orders through a virtual terminal. With a single integration to our Platform, businesses can accept any payment with ease. The Platform includes access to 110 payment types, including popular eWallets, built-in world-class fraud prevention to protect sales and detailed analytics to help businesses grow. Based in Waltham, MA, BlueSnap is backed by world-class private equity investors including Great Hill Partners and Parthenon Capital Partners. Learn more at https://www.bluesnap.com/.

Media: Diane White | Diane@DianeWhitePR.com | (918) 770-3905

The post BlueSnap and Red Maple Announce New Partnership appeared first on Red Maple.

In this age of almost daily cybercrime incidents and data breaches, companies across the United States and around the globe are continually searching for ways to keep from becoming a victim. Businesses are looking for best practices and processes to help protect their data and their customers’ valuable information. In the world of credit card processing, one way that companies can protect online data is by using two-factor authentication.

Two-factor authentication is also referred to as two-step verification and is defined as a “security process in which the user provides two different authentication factors to better protect both the user’s credentials and resources the user can access.” Two-factor authentication provides a higher level of assurance than the authentication methods that depend one factor of authentication.

How Two-Factor Authentication Works

The way it works is simple – two-factor authentication requires two separate means of authentication to confirm an activity. For example, chances are you are familiar with how an ATM operates. When you use an ATM to get money or make a deposit, that ATM also uses the two-factor authentication method. First – you must have the bank card and second – you also need a PIN number to be able to use the machine and retrieve money from your account.

Examples of Two-Factor Authentication

• Changing Online Passwords
• Credit Card CVC or CVV Codes

Other examples are ones that most of us encounter on in our daily lives.

Online Accounts

When you have an account online, you typically need an email and a password to access that account. But if you forget your password or need to change it, the process is a little more difficult. Typically, the process to reset the email requires that the site send you an email to validate the password change and for you to be able to access the online account.

Credit Cards

When you use a credit card for an online or telephone purchase, you often have to provide the CVC or CVV code to complete a purchase when it comes to using your credit cards. This code is located on the front of the card. By requiring people to provide the CVC or CVV code, it adds a layer of security that the person has the credit card with them.

Cybercrime Increases Every Year

Cybercrime continues to grow every year. According to Jupiter Research, cybercrime will cost U.S. businesses more than $2 billion dollars in 2019 alone and that number is expected to rise by the end of 2020. Worldwide, that number will top $6 trillion in 2019. In fact, experts say hackers target a business every 14 seconds. The average cost to a company is $2.4 million. These statistics can be frightening to many companies who are concerned about protecting their company and their customers’ information.

These statistics are why there is an increasing need for two-party authentication. The main reason is that access to common items such as usernames, email addresses and even credit card numbers are easier to obtain than ever before. With two-factor authentication, the requirement to validate that a person is who they claim to be lessens the risk of theft to all parties involved.

Typically, most criminals who want to steal information actors do not have access to both means of credit card verification. While two factor authentication is not foolproof, it does provide an extra barrier to the criminal. Most cybercriminals are searching for the easiest target and will not try to determine the second factor and move on to a different victim.

For merchants, two-factor authentication provides two benefits. First, it provides a reduction in fraud, as the card holder must be who he or she says they are in order to complete the transaction. Second, two-factor authentication not only gives the consumer a confidence level that the company is taking their security seriously, it also reduces the chances of chargebacks from the consumer.

Red Maple Offers a New Solution with StagedPay.

At Red Maple, we carefully track the trends in cybersecurity and cybercrime. We work with hundreds of retailers around the world so protecting our clients is a top priority. That is why we created StagedPay, which offers a breakthrough solution for retailers to fight online theft and fraud and offers unprecedented protection. StagedPay enhances two-factor authentication and takes it to the next level. Not only are two methods used to enter the credit card, but the card number is used as a third means of verification.

How StagedPay Works

StagedPay is a hosted credit card solution that uses two-factor authentication to allow merchants to process secure payment transactions. StagedPay works like a combination lock by allowing merchants to accept and process credit cards using only part of the card number. It requires multiple keys to authenticate, verify, and open the purchasing vault. To unlock the vault and complete the purchase, the customer must enter the rest of the card numbers on a secure, StagedPay site via text, email or phone. The merchant is notified when the order is authorized and complete.

StagedPay Can Protect Your Customers’ Private Data

This two-step process means the merchant never collects the full credit card number, so it is not vulnerable in the event of a data breach. StagedPay also helps prevent criminals from using stolen credit card numbers. The customer must provide an email or phone number associated with the credit card to verify and complete the transaction. StagedPay also allows the credit card information to be tokenized and inserted into a company’s ERP system to be re-used securely for future transactions.

StagedPay Works for A Variety of Companies

StagedPay Card Not Present and StagedPay eCommerce work with small, medium and large merchant payment systems already in place. The program also ensures businesses maintains PCI compliance. For medium and large businesses, StagedPay can eliminate SAQ audits and the cost of PCI compliance as it requires more information from the consumer than card verification data and address verification for authentication.

The post Two-Factor Authentication: Protecting Your Customers Data in this Era of Cybercrime appeared first on Red Maple.

Here at Red Maple, we are always looking for the best products and services for our Microsoft clients using Microsoft Dynamics AX and Microsoft Dynamics 365 for Operations. That is why we are excited to announce that we have partnered with CardConnect to provide you with a fully integrated payment processing solution. This new offering will allow you to streamline your internal business operations, simplify the PCI compliance process and enhance the overall payment experience for both you and your customers. Keep reading to learn more about the many benefits of this new partnership.

Improved Business Operations

Integrating payments into your existing business management software will quickly transform the platform into a true single source solution. The CardConnect integration will enable you to easily accept payments and have them automatically funnel into Red Maple’s system, meaning you no longer have to spend time manually reconciling invoices and entering transactions into multiple platforms.

Top-Notch Data Security

As cyber security threats continue to rise, protecting your business against hackers and data breaches has never been more important and continues to be a top priority for all of us at Red Maple. By adding CardConnect as a partner, we are able to offer even more safeguards for credit card security. This partnership offers innovative security features such as point-to-point encryption and tokenization that will allow you to protect sensitive cardholder data for the ultimate data breach protection. These features will also allow you to reduce the administrative time and costs associated with maintaining PCI compliance (more on that below).

Reporting and Transaction Management

CardConnect offers a powerful reporting portal that serves as a one-stop shop for managing your credit card transactions, drilling into transaction details, performing actions like voids and refunds, and pulling real-time reports. It’s even accessible from both a desktop app and mobile app, so transactions can be managed from anywhere. If you have multiple locations, you can easily manage all of them from one login for a seamless experience.

Interchange Optimization

An interchange rate is the base fee that credit card companies charge merchants to accept credit card payments. Interchange fees cover the costs and risks associated with processing payments, like protection from fraud. CardConnect aggressively manages these interchange rates and have built their technology to automatically include Level 2 and Level 3 data with every transaction, meaning you qualify for the lowest possible rate each time you process a payment.

One key benefit of Red Maple’s partnership with CardConnect is helping our Microsoft Dynamics AX and Microsoft Dynamics 365 for Operations clients achieve and maintain PCI compliance.

PCI Compliance: What It Is and Why It Matters

PCI compliance is all about doing what is right for your customers and maintaining their trust. Any good business wants to keep its systems secure and safeguard customer payment information. However, the process and standards for keeping this sensitive data safe continues to become increasingly complex and require more resources. Here is more information on PCI compliance and why it is so important for businesses to be compliant.

What is PCI Compliance ?

Any company that processes, stores or transmits payment cardholder data must adhere to a set of standards known as PCI DSS – the Payment Card Industry Data Security Standard.

Cardholder data refers to the personally identifiable information (PII) associated with the owner of a debit, credit or prepaid payment card. PCI compliance is how the Payment Card Industry Security Standards Council (PCI SSC) ensures merchants handle cardholder data in a secure environment.

What steps must every merchant take to meet PCI compliance?

• There are 12 categories of PCI DSS requirements that all merchants must meet to be considered compliant or they risk financial penalties imposed by the card brands.
• These categories provide a framework comprised of more than 275 questions and requirements.
• They are dependent upon transaction volume as well as the role each party plays in the transaction process.
• The 12 categories range from encrypting the transmission of cardholder data across open, public networks to assigning a unique ID to each person with computer access.

What are the risks of not being PCI compliant?

PCI DSS is a set of standards, not laws, but almost every state has enacted legislation requiring merchants to notify their customers of security breaches. Current state and federal privacy regulations forbid merchants from storing unencrypted cardholder data, PIN numbers as well as other PII.

Merchants who do not comply with PCI standards risk being subject to costly consequences that include fines, legal fees, card replacement costs, forensic audits, decreases in stock equity as well as damage to your company’s reputation and loss of business.

How do third-party payment processors help merchants reach PCI compliance?

Payment processors can help merchants simplify ongoing compliance needs and ease their concerns knowing they’re meeting all 12 requirements. Hackers are becoming smarter and more relentless every day. A third-party processor can reduce a merchant’s risk of exposure and serve as an ongoing security consultant. Processors can identify system vulnerabilities that could be targeted by cyber criminals seeking access to a merchant’s private network. They should also have expert knowledge on the latest compliance rules, as well as a pulse on new and customizable technologies that can decrease or remove a merchant’s system from the scope of PCI compliance.

Here at Red Maple, we are always looking for ways to help your company. We are pleased to continue offering industry-leading payment technology through our partnership with CardConnect. With solutions including their patented tokenization and PCI-validated point-to-point encryption (P2PE), CardConnect ensures that your data is protected and your PCI compliance is better managed. To learn more about this fully integrated solution, or sign up, click here.

The post How to Expand Your Red Maple Platform with Integrated Payments appeared first on Red Maple.

The rules of credit card processing are changing very soon in Europe and these changes will affect any merchant doing business in the European Economic Area (EEA). The EEA consists of all 28 member companies of the European Union as well as the three EEA EFTA Countries: Iceland, Liechenstein and Norway.

The new Strong Customer Authentication (SCA) regulations were initially scheduled to go into effect September 14, 2019, but in October the European Banking Authority announce that the new SCA requirements should be fully enforced by December 31, 2020. They will create new rules for merchants when it comes to authenticating online payments. These new regulations are part of the revised Payment Services Directive (PSD2). The revised Payment Services Directive was designed by the countries of the European Union in 2015 to regulate the payments industry.

The 31 members of the EEA

BENEFITS OF STRONG CUSTOMER AUTHENTICATION

In a world of ever-increasing cybersecurity threats, the objective behind these new requirements is to reduce fraud and increase security in online payments. SCA is designed to increase the security of online credit card transactions for both merchants and their customers. SCA can meet that goal by achieving the following:

• Reduce potential for online fraud
• Lower the cost of processing fraudulent transactions
• Increase consumer confidence when using credit cards in online transactions

According to the new regulations, Strong Customer Authentication is defined as:

“…an authentication based on the use of two or more elements categorized as knowledge (something only the user knows), possession (something only the user possesses) and inherence (something the user is). These must be independent from one another, in that the breach of one does not compromise the reliability of the others and is designed in such a way as to protect the confidentiality of the authentication data.”

The regulation also requires that payment service providers “use strong customer authentication where a payer:

• accesses its payment account online;
• initiates an electronic payment transaction;
• carries out any action through a remote channel which may imply a risk of payment fraud or other abuses.

HISTORY OF STRONG CUSTOMER AUTHENTICATION

The effort to pass the new Strong Customer Authentication regulations dates to January 31, 2013. On that date, the European Central Bank (ECB) issued its recommendation to increase security for online payments. Following that, the European Commission drafted a proposal to update the Payment Services Directive, the result was PSD2 which added in the Strong Customer Authentication. This will be a “legal requirement for electronic payments and credit cards.” The EU recently extended the deadline to December 31, 2019.

CYBERSECURITY IN EUROPE AND BEYOND

Cybersecurity is something every country is prioritizing and for good reason. The statistics are staggering. The Erjavec Group, a leading global information security advisory firm with offices in the United States, Canada and the United Kingdom, recently released its Official Annual Cybercrime Report. It predicts that the global cost of cybercrime will hit $6 trillion in 2021, up from $3 trillion in 2015.

The National Crime Agency says cybercrime accounts for 50% of all crimes in the United Kingdom. And according to the European Agency for Network and Information Security, “information theft, loss or attack” is now the biggest crime against an organization, surpassing physical threat in 2017. And according the Imperva 2019 Cyberthreat Defense Report, 78% of the organizations surveyed had been affected by a cyberattack. The growing cyber threats were a driving force behind the new SCA Requirements.

MEETING THE NEW SCA REQUIREMENTS

Strong Customer Authentication requires merchants to use at least two of the following three elements when authenticating a purchase:

• 

  Something the customer knows: password, passphrase, pin, sequence or secret fact

• 

  Something the customer owns: mobile phone, wearable device, smart card, token or device

• 

  Something the customer has: fingerprint, facial features, voice pattern, iris format, DNA

Red Maple is fully prepared to help merchants meet these new SCA requirements with StagedPay. StagedPay is Red Maple’s revolutionary, cloud-based solution for merchants processing Card Not Present (CNP) transactions. StagedPay provides merchants with a system that complies with Strong Customer Authentication (SCA), by using an email or phone number as a means of verifying identity for credit card transactions and enhancing credit card security.

Watch StagedPay Capabilities from Media Insiders on Vimeo.

Two-Factor Card Entry. StagedPay provides a patent-pending method of tokenizing card holder information via two-factor entry. Merchants collect part of the card number while allowing the card holder to enter the remaining part of the card information in a secured portal in the cloud. Customers enter the first part of the credit card number on the website or via telephone when ordering from a live representative. They can then enter the rest of the numbers via text, email or another phone call.

Secured Cloud-Based Portal. StagedPay also provides merchants with a white label, secured portal for their customers to manage their methods of payment (cards, wallets and bank accounts) while also providing merchants the ability to upload invoices for payment.

For those merchants using StagedPay, the software also provides merchants with a drastic reduction in PCI scope as well as these additional features and benefits. Visit to learn more.

• eCommerce applications
• Customer Engagement applications
• Back Office Systems
• Mobile applications
• Retail applications
• Robust API for integration

With September only a few months away merchants who do business in the EEA have a limited time to find a reliable and secure solution that meets the new SCA requirements. We would love to help you with this transition to ensure you are meeting the requirements. Our team is available to answer any questions regarding the regulations and how to be sure your company meets the requirements.

You can call us at 972.980.6963 or send us an email. Or, to learn more about StagedPay or see how it works, schedule a free demo.

Red Maple is an international software publisher founded in 1997, with more than 500 customers worldwide. Red Maple’s software solutions are typically paired with cloud-based software, including Microsoft Dynamics 365. The software focuses on three main areas of functionality: credit card processing, sales commissions and sales contracts.

The post How to meet the new PSD2 SCA requirements appeared first on Red Maple.

Conference to explore latest and greatest Microsoft Dynamics solutions in Minneapolis April 26, 2018

TEXAS – The software vendor Red Maple is proud to sponsor the Stoneridge Connect Conference in Minnesota this month to explore new Microsoft Dynamics updates, technology solutions and industry best practices that it can then turn around and share with its customers.

“We’re pleased to sponsor this conference because it allows us to network with other users of Microsoft Dynamics 365, and AX, gain new insights, and further meet our customers’ most critical needs with the most recent and advanced technology,” Jennifer Robertson, CEO of Red Maple said.

The annual Stoneridge Connect conference will be held at the Minneapolis Marriott West on April 27, 2018. Among other things, the conference will host sessions about what’s new in Dynamics 365 for Warehouse/Transportation a new development module for Dynamics 365 and how to upgrade from Dynamics AX to Dynamics 365.

Since 1997, Red Maple has been developing turnkey solutions that natively expand the capabilities of Microsoft Dynamics AX and Dynamics 365. In 2002, Red Maple released its credit card product for Axapta 2.5. Later, Red Maple released credit card products for Axapta 3.0, Axapta 4.0, Microsoft Dynamics AX 2009, Microsoft Dynamics 2012 and Microsoft Dynamics 365 for Finance & Supply Chain Management.

In 2017, Red Maple saw the need to address security threats in the marketplace and further increase security for both the merchant and the consumer. Their solution, StagedPay, delivers revolutionary security that is processor and accounting system independent. StagedPay delivers this enhanced security for companies and industries of all sizes, including small business, corporate and enterprise. The software was beta tested by major corporations in 2017 was released in 2018. For more information, go to StagedPay.com.

About Red Maple

Red Maple specializes in developing turnkey solutions that natively expand the capabilities of Microsoft Dynamics AX and Dynamics 365 for Operations. Globally deployed by 500+ companies, Red Maple’s solutions support complex business processes for credit cards, commissions, recurring billing, revenue recognition, and warranty management. The company’s Advanced Credit Cards for F&SCM and BC enables businesses to securely accept and process credit card payments using native integration without hidden costs. Using pre-integration with multiple processors and gateways, Red Maple provides an omni-channel experience with processing from native client, Retail (mPOS/ePOS) and integration with numerous e-commerce engines.

Media: Diane White|Diane@DianeWhitePR.com|(918) 770-3905

The post Red Maple™ supports Stoneridge Connect Conference for technology teams and Dynamics users – Conference to explore latest and greatest Microsoft Dynamics solutions in Minneapolis April 26, 2018 appeared first on Red Maple.

NOTE: As of August 1, 2021, StagedPay^TM is now known as Clever Division^TM, a new, upgrade version of the innovative, patented software.

01.14.2018 – Facing a record number of cybersecurity attacks this year, the Texas-based company Red Maple is releasing a revolutionary solution to protect businesses and customers across the globe. StagedPay Software is designed to prevent future attacks and theft by locking up data separately, and requiring multiple keys to authenticate, verify, and open the purchasing vault.

StagedPay is a hosted credit card solution that uses a two-step authentication process for secure payment transactions. It works like a combination lock by allowing merchants to accept and process credit cards using only part of the card number. To open the lock and complete the purchase, the customers must enter the rest of the card numbers on a secure, StagedPay site. The merchant is notified when the order is authorized and complete.

This two-stage process means the merchant doesn’t collect full credit card numbers and become susceptible to fraud in a data breach. It also helps prevent criminals from using stolen credit card numbers, because buyers must provide an email or phone number associated with the credit card to verify and complete the transaction. The credit card information can also be tokenized and inserted into a company’s ERP system to be re-used securely on future transactions.

“The safest transaction is the one where the business never has a credit card in the first place. That means there’s nothing there for hackers to steal. It also prevents employees and third-parties from fraud and theft,” said Jennifer Robertson, CEO of Red Maple.

Companies and individuals should be bracing for more cyber-threats in 2018, according to The Cybercrime Report. It anticipates cybercrime damages to cost the world $6 trillion annually by 2021. 2017 was a record-breaking year of data breaches, impacting millions of consumers and businesses.

Patagonia and Franklin Covey are among several companies implementing StagedPay to ensure their customers’ accounts will be kept safe and secure.

StagedPay software works with small, medium and large merchant payment systems already in place. It also ensures the business maintains PCI compliance. For medium and large businesses, StagedPay can eliminate SAQ audits and the cost of PCI compliance because it requires more information from the consumer than Card Verification Data and Address Verification for authentication.

Learn more about StagedPay by visiting Booth 1039 at National Retail Federation Show, January 14 – 16, 2018 in New York City.

About StagedPay

StagedPay is a software solution from the Texas-based software vendor Red Maple. Since 1997, Red Maple has been developing turnkey solutions that natively expand the capabilities of Microsoft Dynamics AX and Dynamics 365 for Operations. In 2002, Red Maple released its credit card product for Axapta 2.5. Later, Red Maple released credit card products for Axapta 3.0, Axapta 4.0, Microsoft Dynamics AX 2009, Microsoft Dynamics 2012 and Microsoft Dynamics 365 for Finance & Supply Chain Management.

In 2017, Red Maple saw the need to address security threats in the marketplace and further increase security for both the merchant and the consumer. Their solution was StagedPay which delivers revolutionary security that is processor and account system independent. StagedPay delivers this enhanced security for companies and industries of all sizes, including small business, corporate and enterprise. The software was beta tested by major corporations in 2017 for general release in 2018. For more information, go to StagedPay.com.

The post Red Maple™ introduces StagedPay™ at National Retail Federation – Innovative two‐step credit card authentication reduces risk of theft, fraud and PCI issues appeared first on Red Maple.

NOTE: As of August 1, 2021, StagedPay^TM is now known as Clever Division^TM, a new, upgrade version of the innovative, patented software.

10.11.2017 – While billions of people are struggling to restore their credit after a pandemic of data breaches, the Texas‐based software vendor Red Maple is releasing innovative software that promises to keep credit card information safe. Red Maple is introducing StagedPay at the AXUG Summit in Nashville on October 11.